O2O Industry Is In A Dilemma Of Ceasing And Questioning.

The importing electricity supplier has been developing vigorously in 2015, and continues to win the battle in the new year.

However, unlike the trend of importing electricity providers, O2O industry is in a dilemma of declining and questioning.

Today, although the electricity supplier accounts for a breakthrough of 10%, but it is inevitable that 90% of the flow is still online, so the future store will be the main force for future retail pformation, and the survival of business enterprises.

From June 2015, the O2O experience shops across the border spread all over the country night after night, but only a few months later, they basically disappeared and experienced a very typical Waterloo.

As a matter of fact, cross-border O2O mode is imperative. Online and offline interaction can better promote product sales.

But in the face of naked reality, many people have to think deeply.

For cross-border electric business enterprises, whether O2O is a draught or a sinkhole, is it possible to let pigs fly up, or let traders fall to pieces? The ultimate test is the strength of the enterprises themselves.

What kind of wind takes the cross border O2O as a draught pig generally flies, and then just half a year less than the time and like the sinkhole to bury it? For this, the reporter interviewed the relevant personages in the industry.

For such a tragic battle situation, all parties are somewhat unable to cope.

As a matter of fact, cross-border O2O mode is imperative. Online and offline interaction can better promote product sales.

But in the face of naked reality, many people have to think deeply.

Chen Qinfeng, President of Xiamen another city software technology Co., Ltd., President of service operation Department, told reporters that cross border O2O as a service and channel mode of cross-border import is bound to be the trend of cross-border import in the future. This is beyond doubt.

The reason why such a tragic situation is going to happen, Chen Qinfeng thinks, first of all, businessmen and enterprises have caught the crossing of the import, so the people who enter the market will follow.

Secondly, it is the unprofessional mode of business and businesses that enter the market.

Third, resource integration.

Fourth, the fact that many enterprises' supply chain integration capability is not strong leads to a severe O2O cross-border war situation.

Fifth, because of the state

The uncertainty brings many risks to many businesses.

Finally, due to the imperfections of many cross-border modes, the cross border O2O market is in a terrible state despite the severe draught.

For these reasons, the risk of business enterprises entering cross-border fields is also increasing.

In the context of the bad environment of cross-border O2O, recently, the cross-border KK of the main cross-border O2O won the 15 million yuan financing of the Pre-A round, and it has to be said that it is a rare good news.

In the light of

Whether there is any development prospect, Wu Yuening, founder of KK, has shown great confidence.

"O2O can optimize the efficiency of physical retailing. Previous stores are almost short for users. Now, through the O2O, the whole store's goods, space, shop assistants and consumers are all connected.

You can know how many people enter the shop every day, who are the old users, what are the new users, and how to repeat customers. You can know the hot spots of the whole store's space, and can analyze and judge the commodities that need to be adjusted in those areas.

Yes

O2O is confident not only Wu Yuening but also Chen Qinfeng.

Chen Qinfeng's cross border O2O as a cross border service and channel model will be the trend of cross-border import in the future.

1, although the electricity supplier accounts for a breakthrough of 10%, it is unavoidable that 90% of the traffic is still online, so the future store will be the main force for the future retail pformation and the survival of business enterprises.

2, many imported goods are now not well recognized in China, and if future imports are to fall, they must first solve the problem of trust.

3, nowadays, the cost of network promotion is not low or even higher than that of offline, so online is no longer the perfect haven for physical retailing.

4, now bonded mode is in place, many stores can not provide complete merchandise.

5, online sales are not as good as offline, online discount sales at best are selling at a loss, but the sales promotion brought by the line is a lot of success, and these points also decide that the import cross-border electricity supplier must make O2O in the future. O2O is the way to cross border competition.