Changzhou Is The First Corduroy Fabric In The Country.

"Corduroy, denim and khaki are three major categories of textile products in the textile industry. They are also the three major casual fabrics popular with consumers."

This is the opening speech of Hu Xingde, director of the office of Changzhou moonlight corduroy Co., in introducing corduroy.

The history of corduroy is traced back to France in the 1750, and it is favored by the upper class.

Hu Xingde came to work in Changzhou moonlight corduroy in 1981. In his view, the history of corduroy in Changzhou is closely related to the historical origin of Changzhou corduroy factory.

It is Mr. Liu Guojun who develops corduroy fabrics in China.

In 1936, he bought some corduroy special manufacturing equipment from abroad to try out corduroy.

In 1954, the Changzhou corduroy was still in its embryonic form. In Changzhou's Corduroy factory, there were more than ten dyeing cylinders and nearly 100 workers. In accordance with the government's orders for corduroy processing, under the condition of no special equipment, no technical data, no professional and technical personnel, no funds, "four no", the local government launched a series of days and nights, and finally developed the first "corduroy" of China, and quickly formed mass production to complete the delivery.

"By 1964, the corduroy plant in Changzhou has accumulated nearly 100 million corduroy, with a total of more than 20 varieties and a color number of over 400."

Hu Xingde said that since 1958, Changzhou corduroy has been exported overseas for 7 years, and the quality of corduroy in Changzhou has reached the leading level in the world.

In the 1958

In the same quality evaluation, Changzhou corduroy was rated the first in the country and exported to more than 20 countries and regions. In 1979, it was awarded the national quality award gold medal by the state.

Not only domestic, Changzhou corduroy is also famous in the world.

At that time, the brand consciousness was not very strong. At the beginning, when the export trade was handed over to Shanghai foreign trade company, the label "Lotus Lantern Dance" was sold to all countries.

Later, the Changzhou corduroy factory, as an industrial manufacturer, applied for the registration of the same name "Lotus Lantern Dance" brand. This is the first trademark that Changzhou corduroy factory has applied for registration.

As the older generation knows, in the early 90s of last century, frosting corduroy was popular in all parts of the country.

"If someone in the street wears a jacket made of this material, the turnover rate must be one hundred percent."

Hu Xingde said that few people know that this cream corduroy is produced by Changzhou corduroy plant.

In those days, a customer who made a brand of men's clothing in Zhejiang found him, holding a large palm fabric, partial frost and white, fluffy and soft handle.

"The customer said he had found several manufacturers, and none of them had the technology of producing this fabric. I hope the corduroy factory in Changzhou can help him."

Hu Xingde said that under the guidance of vice director Gao Zuyuan, the factory specially drew seven or eight people and developed the fabric technology in the workshop.

After 3 months, the corduroy plant in Changzhou has finally developed this fabric, named frosting lantern corduroy. When it first came to the market, it was loved by many young men and women, and the price was very high. "Each rice cloth can be sold for more than 30 yuan, which is several times more expensive than the ordinary cloth."

At that time only a small number of factories in the country had the technology of producing frosting corduroy. In many wholesale markets, Changzhou corduroy manufacturers were found to take root around the factory.

"All the hotels around the corduroy factory in Changzhou are full of people, some of them from the wholesale market in Changshu, some from the Northeast wholesale market."

Hu Xingde recalls that these wholesalers slept during the day and arrived at 3 p.m. in the factory, so they waited around the factory's basketball court to wait for shipment.

Within less than an hour, all the goods dragged out were stolen.

They sent the cloth to the wholesale market overnight and waited until the second day when the wholesale market opened.

Some people joked that frost, frost and flowers were everywhere.

In 1980s, the state began to standardize the use of the trademark, and found that the registered trademark of Shanghai foreign trade company and Changzhou corduroy factory is the same, and the two can only use one.

In view of this situation, the government handed over the right to the use of the trademark to the Shanghai foreign trade company in accordance with the principle of who first registered and who the trademark ownership belonged to.

You can't export without a trademark.

Thereafter,

The corduroy plant will apply for a registered trademark immediately.

"We have made a slight amendment to the trademark image."

Hu Xingde said, at that time, whether it was Shanghai foreign trade company or Changzhou corduroy factory, all the corduroy fabrics produced by Changzhou corduroy factory were sold. Therefore, in order to maintain the market as far as possible, trademark can not be changed too much when re applying for registered trademarks.

The newly registered trademark is moonlight card, which has been used so far.

Reporter saw in the trademark, the moonlight brand logo was originally a girl dancing in the moon side of Xinjiang, the color tone is similar to the lotus lantern dance card.

The change of trademark did not affect the sales volume of corduroy in Changzhou.

Reporters saw in historical photos that corduroy represents Changzhou's participation in the exhibition held by the state, and many young people looted on the screen.

"The exhibition is held in Shanghai, Beijing. The old man in the factory said that as long as corduroy is placed on the counter, the front is a sea of faces."

Hu Xingde said.

With the leading technology and excellent quality, Changzhou corduroy has left a reputation in the whole country.

"Without exaggeration, the same commodities will only buy Changzhou corduroy."

Hu Xingde said, for this reason, Changzhou

Many factories have been imitated.

"Being imitated forever will not be surpassed."

Hu Xingde said that in Northeast China and Shandong, there were also many factories producing frosting lantern corduroy. They preferred not to label their own brands for sale, but also to mark "Changzhou corduroy" on the outer packaging.

In the impression of Hu Xing De, there was a northeastern factory producing frosting lantern corduroy. When the sale was specially marked "Changzhou corduroy", I didn't expect such a label to sell well. "Originally, the factory was losing money for the first year, and at the end of the year, it not only turned over but also made a profit."

Hu Xingde said, after tasting the sweetness, the factory compressed the scale of other fabrics, specialized in frosting fabric production, but the frosted fabric market is good. Only in the first few years, the factory overloaded too much fabric in third years, and finally went bankrupt.

At that time, the Changzhou corduroy factory, in addition to the production of orders from large customers, also developed new products and developed other fabrics according to the needs of the market.

With the efforts of successive generations of company leaders and employees, moonlight is a famous trademark in Jiangsu province.