How Did Michael Kors'S Light Luxury Come True?

Michael Kors (hereinafter referred to as MK), as a magnate of light luxury, sells its clothing, bags, watches and shoes online.

And most old cards

There are different ways to refuse the electricity supplier. Most of the luxury brands are actively developing online businesses.

MK has been developing its online store since 2014.

Previously, the company's website was operated by the Neiman Marcus generation.

According to MK 2015 earnings report, the company's third quarter

The volume increased by 73% over the same period last year.

CEO John Idol said at the press conference that sales of electricity providers accounted for 7% of the total sales volume of the North American line.

He expects this figure to increase to 20%.

The English "affordable luxury", that is, "affordable luxury", MK's marketing strategies in social media, has no high attitude, so that buyers can enjoy the experience of expensive products while they feel "affordable".

Luxury brands initially hesitated about whether to do business, because they paid more attention to store experience rather than just how many products they sold.

Many luxury brands do not support online sales. They pursue more than dollars.

In terms of social platforms, MK promotes their products through their Instagram official account InstaKors. If customers want to bake their own MK products on Instagram, they can add #InstaKors tags to the bottom of the picture.

At the same time, MK also followed the trend to join Snapchat (a strong social App) and sent new product information to customers through subscription mail.