Luxury Brands Are Turning To Online Stores To Attract Chinese Buyers Experts To Question Whether They Will Lower Their Value.

Recently, some media said that

To develop the Chinese market, they have been fighting online stores. The most recent example is that Gucci is considering this step.

However, some experts questioned whether the luxury industry would cater to public consumption.

According to the Hongkong South China Morning Post website reported on May 7th, at the end of March this year, Tmall, a retail portal, joined the glamour power to enter the luxury market, selling dozens of high-end brands such as Giorgio Armani and Fendi.

Meanwhile, the Swiss watch brand IWC began selling products on WeChat, the most popular social networking tool in mainland China, the report said.

Tibor Ville, the founder of glamour, said that with the flourishing development of e-commerce, more and more brands decided to set foot in the Internet market.

"It's hard to persuade these luxury brands to cooperate with us at the very beginning," said Wei Lai. "But more and more luxury brands will change their minds."

It is reported that Gucci may soon join the ranks.

The Italy luxury goods company has sold its products in dozens of countries and regions through its own website. According to people familiar with the matter, the company is "evaluating" plans to open online stores in China.

According to KPMG's accounting survey of more than 10 thousand mainland consumers last year, 45% of respondents said that most of their luxuries were online shopping.

They said they could rest assured that online luxury goods with a unit price of less than 4200 yuan could be paid more online than the previous year.

But some analysts are

The success of mobile networks is pessimistic.

Ceng Mingyue, a scholar at University of International Business and Economics in China, says luxury goods are not suitable in their nature.

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Ceng Mingyue said: "physical stores are especially important for luxury goods because they can carry out brand promotion, ensure customers' consumption experience, and maintain similar friendships with their customers.

These are difficult to achieve on the Internet.