Network Retail Market Scale: Growth Rate Returns Smoothly

In May 16th, it was well known in China.

Research institutions, Internet + think tank, China Electronic Commerce Research Center released the "China online retail market data monitoring report 2015".

The report released the characteristics of China's online retail market in 2015, the scale of China's online retail market in 2015, the share of B2C online shopping market share in 2015, and the size of China's online shopping users in 2015.

In 2015, there were frequent events in the business circle.

Internet giants have landed, Ali invested Suning, Jingdong shares Yonghui, many stores opened online under the brand line; at the beginning of the year, Premier Li Keqiang proposed

After that,

The concept is a comeback; the traditional industry is not a trend but a fact; rural electric business and cross border business are thrived.

In May 16th, the e-business portal and the Internet + industry think tank, the China Electronic Commerce Research Center, released the "2015 China network retail market data monitoring report".

This report focuses on monitoring the electricity supplier enterprises: Tmall, Jingdong, vip.com, suning.com, Amazon China, Gome online, Dangdang and so on.

Network retail market scale: growth rate returns smoothly

According to the monitoring data of China Electronic Commerce Research Center (100EC.CN), the scale of China's online retail market in 2015 amounted to 38285 billion yuan, up 35.7% compared to 28211 yuan in 2014.

Mo Daiqing, director and senior analyst of the online retail department of the China Electronic Commerce Research Center, believes that the network retail market has entered a relatively mature stage. The industry has already broken away from the crazy growth stage, and the growth of the retail industry will return to a stable interval. The boundaries between the modes of the electric business enterprises are gradually blurred, various business models are merging and developing, and various formats coexist. The appliance companies are constantly expanding their categories, perfecting and optimizing logistics and after-sales services, making efforts to cross-border import of electricity providers, rural electricity providers, and deep tillage in some areas, such as mother and infant, medical treatment, etc.

B2C: the first super C2C is the mainstream mode of online shopping.

The report shows that the scale of domestic B2C market pactions accounted for 51.6% in 2015, an increase of 5.9% compared with 45.7% in 2014, and the C2C market paction scale accounted for 48.4%, compared with 54.3% in 2014, a decrease of 5.9%.

The retail market of the Internet has a turning point, and the B2C share has exceeded C2C share for the first time, becoming the main body of the market. A series of supervision and support policies also tend to support the development of B2C.

The grand opening of "everyone opens online shop" is no longer there; counterfeit pseudo infringement, poor after-sales service and other C2C market disadvantages are obviously contrary to users' requirements for increasing quality.

When the online retail market has developed to a certain stage, with the Jingdong closing the pat Network and Taobao's regulatory efforts being strengthened, the days of C2C are no longer spectacular.

Hai Tao market is also the same, from the early purchase of Taobao to the development of today's Jingdong, Suning, vip.com, Amazon, China and other business platform to join the "standardization" road.

Network retail market trend: indicating the direction of development

In the report, Cao Lei, director of the Internet + expert and the director of China Electronic Commerce Research Center, summed up the development trend of the ten major industries of the consumer goods retail business market.

Trend one C2C platform: tighter regulation with a decreasing proportion of consumption upgrade ratio: two B2C electricity supplier: increasingly rich mode: platform electricity supplier, special sale of electricity supplier, brand electric business, community electricity supplier, micro mall and other symbiotic coexistence

Trend three cross-border electricity providers: new challenges faced by the new tax system to maintain higher growth or resistance

Trend four rural electricity providers: accelerate the enclosure Market Facing "blowout" situation

Trend five mobile providers: accounting for much more than P2C users consumption habits pformation

Trend six retail O2O: business and tradition complement each other, O2O value will be further activated

Trend seven consumer upgrades: consumer market changes, electricity providers need to upgrade synchronously.

Trend eight smart shopping: many forms emerge one after another, one key order (such as Jingdong, Amazon), AR shopping and so on, let the virtual reality into reality.

Trend nine micro business: chaos and frequent need to strengthen regulatory and regulatory trends ten network red electricity providers: spawning new business models to create a new "heat"