C2B Mode Suddenly Rises, Men'S Clothing Enters The Custom Era.

In January of this year,

The prime minister mentioned the two time at the meeting.

Mode, and it is a real revolution.

Industry insiders have asserted that 2016 will be a year of C2B mode.

Last March at the IT Expo in Hannover,

Said: "the future world, we will no longer be driven by oil, but driven by data. Business will be C2B instead of B2C, users will change enterprises, not enterprises to sell to users -- because we will have a lot of data; manufacturers must personalize them, otherwise they will be very difficult."

The C2B mode suddenly rises.

In Quanzhou, based on the Internet thinking, starting from the needs of customers, the customized mode of C2B (consumer to enterprise) customization mode is rapidly rising.

With the growth of the middle class, the level of consumption and the upgrading of the concept of consumption, more and more consumers are no longer satisfied with the monotonous garment. The "people-oriented" custom clothing has become a new blue sea.

"From the user personality needs, and then to the factory on demand production, seemingly simple mode pformation, behind it is the entire industry rule of subversion."

Ben Jie Ni

Weng Guoyan, founder and chief design director, said that the C2B mode will fundamentally change the situation of high inventory and low profit in traditional Chinese clothing industry, from the standard of production to the standard of user demand.

As we all know, the biggest challenge of the traditional clothing industry is how to accurately predict the market demand and produce the corresponding products through good R & D capability, so as to reduce the inventory to a lower level.

The C2B mode is the full payment of the consumers after the confirmation of the style, and orders to the factory. Thus, the whole operation mode achieves 100% zero inventory, and the daily operation of the storefront does not generate accounts receivable cycle. 100% realizes pure cash flow and minimizes the risk of operation, thus solving the problem of plaguing the clothing industry.

Internet + custom made tuyere

Weng Guoyan, a fashion designer born in Quanzhou, thinks that the C2B customization mode will change the ecology of the entire garment industry. The custom platform for Benjani menswear has been favored by investment institutions following this model.

Benjani's menswear customization platform integrates 20 top ten thousand fabric data in the world. There are thousands of suits and styles for users to design freely. After users order the App, the volume Division will visit the service to measure the physical data. The factory can get the version of the customers through intelligent standardization, and achieve one person, one edition, one coat, one, and all the details can be customized.

From customers' orders to receiving customized clothing, it only takes 15 days, and the price is based on the material quality of fabrics, the lowest price is only 2000 yuan.

In order to achieve integration online and offline, Jeni is still opening a physical store, but unlike the general clothing store, Ben Jeni's physical shop area generally does not exceed 100 square meters. Only a few samples are displayed in it, which will not generate inventory and greatly reduce operating costs.

The location of these shops is often chosen in the fashion high-end fashion gathering places, such as Gala KTV, or for wedding gowns of groom groups, wedding custom centers such as Alvin wedding photography, Millennium exchange and other high conversion places.

In the early 2012, the shoe customization platform, which was set up in 2012, has already revealed local entrepreneurs' hopes for the C2B model.

PEAK CEO Xu Zhihua is an angel investor in this project and has participated in the early creation and team building.

First, from the footwear products, and then other products were launched. Now there are many kinds of shoes such as footwear, clothing, household products, digital accessories and so on. This year, we plan to officially open up all kinds of commodities. There will be 50 categories going on line.

Through the platform, customers can own their own DIY products.

Take the shoes as an example, the user can choose the shoes style, adjust the six parts, such as shoe upper, toe cap, heel and shoelace, and have various options for material, color and pattern.

Customers also choose to upload their favorite patterns and photos on the upper of the shoe, and finally attach personal signature.

The whole process is equivalent to modularized the various parts of shoes, and each module is assembled by consumers themselves.

The price for customers to buy such a pair of customized shoes is only 200 to 500 yuan, and the price of Chinese cabbage is no longer luxury.

Men's clothing entered the custom Era

At this year's HSI Haibo conference, the reporter saw a digital printer that can print individual T-shirt patterns. Customers only need to select material group patterns on the downloaded App, or choose pictures of mobile albums. Finally, pressing the confirmation button can wait for the world's unique clothes to come out.

It takes only 2 minutes to print a T-shirt, and it takes 1 minutes to fix it and iron it.

This equipment is displayed by Oracle Bone and stone textile and garment innovation center. The staff showed a custom wolf t-shirt t-shirt which was cooperated with wolves. It was printed by this printer. The reporter saw that the clarity and color saturation of this garment can match the clothes produced on the line.

Staff said that next will be held with the seven wolves, CABBEEN, respectively, a customized offline activities, so that more consumers experience "I dress my own" customized experience.

It is worth mentioning that this machine can not only print clothes, but also print shoes and environmental bags. Many people on the spot have experienced a private custom on the spot. A businessman from Henan expressed great interest in this machine. He thought it was very suitable for batch production of customized fabrics. He ordered an environmentally friendly bag on the spot and prepared to take it back to study.

Clothing private custom not only thrived in the Internet industry, men's clothing enterprises have also set foot in this field.

Mechanized mass production in the past has brought high efficiency. However, the mode of fragmented consumer demand has hidden the hidden danger of high inventory.

Wu Erde, deputy general manager of the great group, analyzed that with the growth of the middle class team with capital and higher clothing consumption demand, the market for men's clothing will also be expanded, with less men's clothing and high standard level, and easy to cut into custom business. These factors lead to the entry of well-known men's clothing enterprises in China.

As early as 2012, the seven wolves advanced customization series was born.

In the course of development, seven wolves celebrities' advanced customization has been continuously improved, and three series of advanced workshops, customization and star clothing have been formed.

In October 2014, the team of wolves decided to go to Liupanshui, Guizhou, with its chief designer, Guisi, for volume customization of local entrepreneurs, and the turnover was over 320 thousand yuan.

Since 2013, the "Mingshi hall" business has been officially stationed in the terminal stores.

Shishi clothing company Dadi group is expected to launch the grand image designer studio mode in the next year to create an overall design platform for business (public) personages including clothing, makeup, costumes, etiquette and business etiquette.