Stock Market: Six Major Domestic Apparel Brand Inventory Data

First listen to a little story.

My friend "micro", I show her a competition in an atrice game: dozens of pieces of money, buy two pieces.

The clothes priced at hundreds of thousands of normal prices are sold for only $10.

If you have a Starbucks, you can buy a dress.

As clothing people, we all know that behind this phenomenon is almost the result of high inventory.

In order to get rid of the huge inventory pressure, discount has become the most direct means.

So, for a household brand, how much inventory has left behind after its prestige?

According to the news, Hai Lan's home has affected the terminal sales in recent years due to the unusual weather in the country, and the company's channel is in the expansion stage, resulting in large inventory. By the end of 2015, the inventory of Hai Lan's home has reached 9 billion 600 million yuan.

For this inventory figure, Hai Lan House said that the company is in the stage of extension and expansion, and inventory is not a problem, and the company has the ability to digest these stocks.

Inventory has always been a big problem for Lining. Even in the 2015, Li Ning Co stock remained at a high level of 960 million yuan.

This shows that the inventory problem that once caused losses to the company is still not eliminated.

According to public data, Lining's inventory reached 1 billion 133 million yuan in 2011, and its inventory remained above 900 million yuan.

Flush statistics show that from 2012 to 2014, Lining's inventory reached 920 million yuan, 942 million yuan and 1 billion 289 million yuan respectively.

Be Meleven: stock 193 million

Inventory is also a problem that can not be ignored by the company.

By the end of 2015, the stock of phonle was 193 million yuan, accounting for 28.26% of the total assets.

According to the display, the company's inventory mainly includes raw materials, processing materials and stock commodities. From 2013 to 2015, the inventory amounts were 159 million yuan, 168 million yuan and 193 million yuan, respectively, accounting for 35.19%, 30.78% and 28.26% of total assets respectively.

Inventory accounts for the largest share of inventory goods.

The annual inventory of the product is more than that of net profit, and the problem of capacity is more urgent.

According to statistics, the inventory of seven wolves has increased for 4 consecutive years.

Data show that in the 4 years from 2012 to 2015, the inventory of the company was 566 million yuan, 657 million yuan, 743 million yuan and 843 million yuan respectively.

If the inventory growth rate was calculated from 2012 to 2015, the company's inventory of 843 million yuan in 2015 increased by 49% compared with the 566 million yuan in 2012.

The industry believes that the reason why the seven wolves are unmarketable products, on the one hand, is that the offline channel has been hit by the brand of the electricity supplier, and on the other hand, the goods have been repeatedly detected unqualified.

Metersbonwe: stock 187 million

In 2015, the United States inventories reached 187 million, compared with 143 million in 2014.

Sales figures for the six quarter of 2014 and the first half of 2015 show that the sales of Smith Barney clothing have been declining year by year, and the company's stock has increased by 8.5% year-on-year at the end of 2014.

Busen: inventory growth 10.06%

Busen's inventories increased markedly in 2015 to 1948808, up 10.06% from 1770733 in 2014.

It is reported that Busen's marketing channel rectification in 2015 has been narrowed, plus the overall situation is not good, and the customer orders have been reduced, resulting in the company's production and sales volume reduced, and the inventory volume increased.