How Can Global Cross-Border Electricity Suppliers Break Through?

In January this year, the data released by the General Administration of Customs showed that in 2015, the total value of China's imports and exports was 24 trillion and 590 billion yuan, down 7% from the same period last year, the first negative growth since 2009, and far below the 6% government's expected target.

Of which, exports were 14 trillion and 140 billion yuan, and imports were 10 trillion and 450 billion yuan, down 1.8% and 13.2% respectively.

Annual implementation

The surplus was 3 trillion and 690 billion yuan, an increase of 56.7% over the same period last year.

It has been mentioned that it is "foreign trade and cold winter". It is unwise to do business in foreign trade, and it is difficult to develop.

In "global journey"

Investors and entrepreneurs made different voices on how to break through.

Official: will continue to provide cross-border e-commerce development convenience

Wang Chong, executive deputy director of the leading group office of the Hangzhou cross border e-commerce comprehensive pilot area (hereinafter referred to as the Hangzhou comprehensive pilot area) clearly pointed out that "traditional trade needs breakthroughs, and cross-border electricity providers now think the situation is excellent."

The data from Wang Chong shows: "Hangzhou is the few cities in China that have been growing in foreign trade last year.

In the first quarter of this year, Hangzhou's cross-border electricity supplier exports accounted for 11.6% of foreign trade exports.

Wang Chong thinks "

"Foreign trade" has brought new opportunities for the development of cross-border electricity providers. The experiment represented by the Hangzhou comprehensive pilot area represents the government's determination to develop cross-border electricity providers.

The government is implementing a series of institutional innovation and service innovation to promote the development of cross-border e-commerce enterprises.

Wang Chong believes that this round of cross-border electricity supplier development will make China's foreign trade have the opportunity to grasp the global discourse power and reshape the global foreign trade system.

At the beginning of May, the State Council also issued some opinions on promoting the stabilization of foreign trade, and put forward fourteen encouraging measures to promote the development of foreign trade.

Capital: the opportunity for the rise of a new cross-border electricity supplier.

Capital also optimistic about cross-border electricity providers, Feng Shui capital for half a year to invest in a series of cross-border exports of electricity providers, including the exit home electricity supplier LUX, export to the United States mother and child business PatPat, to help foreign trade sellers to create explosive funds easy.

Li Feng, founder partner of Feng Rui capital, believes that if this round of China's economic restructuring is successful, the new wave of foreign trade business will rise.

The manufacturing and supply chain advantages of traditional Chinese enterprises, combined with the sales and operation mode of e-commerce providers, will enable foreign trade to enter a new stage of development, namely, the use of "emerging mode to improve the efficiency and value of traditional economy."

Li Feng believes that, like seven or eight years ago, after the last financial crisis, China's export-oriented enterprises have great pressure to survive. It is necessary to find new sales channels, that is, the electricity supplier to solve the crisis, which gives the foreign trade business new opportunities for development.

In January this year, Huang Songping, spokesman of the General Administration of customs, said at a news conference of the State Council that the decline in China's export value in 2015 was mainly due to the sluggish external demand and the general lack of recovery in the international economy, which led to a deep adjustment period in Global trade, thereby restraining China's export growth.

Li Feng has different views. He believes that the European and American countries are in the period of economic recovery.

The result is that Chinese enterprises have the opportunity to reach the mainstream consumers who are not price sensitive.

At the same time, the development of social networking has made Chinese enterprises have the possibility of brand building, so as to effectively enhance the added value of products.

Platform: high quality medium and small brands have opportunities for development

Shen Difan, general manager of Alibaba express, believes that China is facing the running in period of industrial upgrading. With the low efficiency manufacturing pfer to Southeast Asia, China's high-quality small and medium-sized brands can meet the needs of differentiated consumption of overseas users.

"China made a big black pot in the past ten to twenty years. Everyone thinks that China is the most garbage in the world. In fact, China makes no capacity to decide its quality and price. It's the middleman's decision, because China makes 60% to 70% of the products."

Shen Difan believes that the big platform provides an opportunity for China's industrial upgrading.

China's high-quality small and medium-sized enterprises, through the export of e-commerce platform, the use of e-commerce platform to provide logistics, payment, operation and other convenience, can directly touch consumers, into the high-end consumer market.

The fast selling platform already has 34 million buyers, and Shen Difan thinks it will exceed 100 million in 2016.

Since April 1st this year, fast selling has not allowed individual and self-employed shops to open up, and the platform will give more support to enterprises and brand sellers.

Xiao Feng, vice president of Alibaba Da Tong, pointed out that more than 90% of China's foreign trade has come from manufacturing profits, and channels, brands, services, finance and logistics have not made money.

This has led to a low surplus in China's foreign trade, which is equivalent to earning only processing fees.

Using foreign trade integrated service platform to solve trade financing, reduce delivery and logistics costs will be a solution.

Foreign trade enterprises: pformation and adaptation

Li Yang, vice president of science and technology, is still a need to pform foreign trade enterprises, whether or not they do cross-border business.

He believes that the current global consumption trend is reflected in three aspects: first, whether it is manufacturing or consumption level, it is a pition from developed areas to underdeveloped areas; second from the cock silk economy to a middle class economy; third personalized and customized products are increasingly becoming a mainstream consumer market.

Li Yang also pointed out that in addition to innovated and differentiated in products, the management and coordination ability of enterprises should be enhanced accordingly, keeping pace with the pace of the electricity supplier companies.

Ma Kuiyuan, the founder of Shenzhen's power company, focuses on the export of electronic products in the Pearl River Delta. He points out that foreign trade products are an effective way to increase profits by making their own brands and localization, but "it's very difficult. We should take different strategies according to different countries and regions, find the right people, control the cost well, step by step."