Raf Simons New Brand Creative Director: Calvin Klein

After nine months of continuous speculation, the American fashion brand Calvin Klein today openly acknowledged the well-known secret of this fashion circle, and formally announced the designer Raf Simons as its new creative director.

Calvin Klein officially certified WeChat public in August 2nd also pushed the message: "Calvin Klein welcomes Raf Simons Simons as chief brand creative officer (CCO)".

It is reported that Raf Simons's entry into Calvin Klein will bear more arduous and more complicated tasks than he did in Dior, from men's underwear to perfume to jeans, accessories and men and women.

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In addition, Raf Simons will also be responsible for all Calvin Klein's advertising market and other creative work.

It is reported that the designer will receive an annual salary of up to $20 million.

Earlier, it was reported that the official announcement of Calvin Klein would not be announced sooner than in early August, because the competition prohibition contract between Raf Simons and Christian Dior was due to expire at the end of July.

Informed sources revealed that he broke up peacefully when he left Dior in October last year, and his decision not to renew his contract stems from his desire for a more balanced personal life.

PVH Group Chairman and chief executive officer, who also contributed to the Raf Simons's participation in Calvin Klein, was interviewed by the American women's wear daily in June. She stressed: "the brand plan only invites a creative director and takes charge of the two departments of men's and women's clothing, which is conducive to the more direct and real-time management strategy of Calvin Klein."

In April of this year, Calvin Klein creative director of women's clothing Francisco Costa and men's wear.

Italo Zucchelli has left the company.

Merging the brand branches is a smart decision. European fashion brands are constantly changing the creative director, but no brand is making innovations. At this point, Calvin Klein makes a new move to merge the branch line with a creative director. It has great significance and is likely to succeed.

Driven by the strong performance of its brand Calvin Klein, PVH group's net profit increased 3 times to 114 million 100 thousand US dollars from 35 million 200 thousand US dollars in the same period last year, exceeding analysts' expectations, and the group also raised its annual profit forecast.

In the past 6 months, PVH group's stock price has risen more than 30%, and its market value is about 8 billion 170 million dollars.

A survey by retailers, creative directors and other fashion industry shows that most people are supportive of Raf Simons and believe that he has the ability to reshape Calvin Klein, which is exactly what brands need.

In view of his preference for minimalism, the presentation of art and culture, and the design of men's clothing series with direction and youth orientation, the industry believes that Raf Simons will brand new businesses from a brand new perspective. The Calvin Klein parent group currently has a global sales volume of 8 billion US dollars, and is expected to achieve a target of US $10 billion after the accession of Raf Simons.