2016 Most Attention To Women'S Clothing Brands In Shopping Mall In Half Year

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In TOP50,

The top 26 seats in the fashion show are the most concerned, followed by fashion.

Home Furnishing / underwear brand;

The list of mature brands accounted for 88%, most of which were created before 2010, and there were 6 new brands, most of which were founded in 2014.

The list of domestic brands accounted for 34 seats, 3 seats came from China's Hongkong and Taiwan, 16 foreign brands, and British, French and Korean brands accounted for 62.5%, among which British brands were most popular.

The brand expansion area is still dominated by the second tier cities throughout the country.

1/ fashion trend pack

Brand positioning is clearer, both have their own values, with different emphasis on the design style. Under the influence of the substitution of the electric business, the offline stores have different degrees of influence, and the brands enhance their core competitiveness and seize the market by adopting multiple sub cards or main products.

For example: [La Natsu Bell] launched 4 brands, LaChapelleSPORT positioning urban women, LaChapelleHomme positioning men's clothing, Modifier positioning women's clothing, Candie's positioning sweet girls around 20 years old, and some shopping centers in the brand opened 1-3 stores at the same time.

2/ fashion casual wear

Foreign brands, mainly targeting young students under the age of 40, have the fastest growth rate in the domestic apparel market, with an annual growth rate of over 20%.

The positioning of brand style began to cross and cross the boundary: fashion brands began to be stylized, sports leisure brands began to be thematic, business leisure brands began to become younger, and outdoor leisure brands began to live.

3/ home clothes / underwear

At present, there are about 200 billion domestic clothes / underwear market, of which women's underwear accounts for about 70%. Because women's underwear has the demand for "pre buy before buying", it can be replaced by e-commerce. Under the line operation, the model of "all kinds of clothes and one-stop shopping experience" is put forward, and the ratio of home clothes / underwear to shopping center will be increasing in the future.

For example, the collection of underwear stores from Europe, America, Australia, Taiwan, Japan and other places.

4/ fashion business clothes

On the list of mature brands, more and more emphasis on design sense, into fashion, fashion, art elements, business women's personality, professionalism, charm and so on to fully display and release.

For example, [Lily] positioning business women's clothing, but has successfully landed in the international fashion week in Milan, and fully demonstrated its design strength.

5/ fast fashion

Sales and operation: market experience is mature, pay attention to full channel sales strategy, online and offline parallel;

Brand expansion shop: the area is concentrated between 200-600, the clothing category is centralized, the operation is flexible, the expansion site selection is relatively easy, and is conducive to the rapid expansion; for example, the monthly growth rate of mixblu is 5-6, the speed is amazing.

6/ brand collection store

The market focuses on positioning women's brand collection shop brand less, the list is only 1 seats, the operation adopts the "buying system", the brand integrates the most popular clothing in the world, and if the format is reasonable, it will become more and more popular in the shopping center.

The fashion trend is 26 seats, accounting for 52% of the total list, 5 of which are foreign brands, including Denmark, ONLY, cachecache, esons and JAOBOO.

Among them, the emerging brands only listed 1 seats, the color brand BbLlUuEecolor launched by Shenzhen blue clothing cabinet in 2013.

In the women's clothing industry, the mature women's clothing is based on the stable market operation ability of the large group and the high design level of internationalization, leading the fashion trend and the latest life style, and has relatively stronger market advantage.

Brand unique highlights:

[MO&Co] is the 2004 domestic women's clothing brand, the dress is modern French style, the average weekly new products.

In 2015, it became the first Chinese brand to be invited to enter the women's clothing brand of Paris's old Buddha. In 2016, it announced that the brand littleMO&Co of children's clothing would be launched.

MO&Co Hangzhou's first flagship store

It is the designer of the domestic women's wear, founded in 2010, whose products are mainly cotton and flax, and uses the natural materials such as cotton, linen and plants bestowed by nature. It pforms the traditional oriental culture into contemporary fashion style women's clothing, and caters to the natural needs of Jian Pufeng and her personal needs.

BbLlUuEecolor was founded in 2013. It is a series of color products under the banner of the blue blue cabinet. Every season, the theme and style of the fashion color and neutral collocation will be widely used.

At present, nearly 200 stores have opened, and it is estimated that by the end of 2016, there will be about 30 outlets.

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Fashion casual wear

Women's clothing brand of most concern in the half year

Of the 7 seats listed, emerging brands accounted for only 1 seats.

5 seats for foreign brands, accounting for 71%, respectively, from Russia's OSTIN, France's French box, Korean brand [TEENIEWEENIE] [clothing and love] and British brand [CC&DD].

In comparison, the casual wear of foreign countries is much more concerned, especially the demand for European casual wear, which is more suitable for women.

Brand unique highlights:

[OSTIN] is the Russian women's clothing brand that entered China in 2014. It absorbs various fashion elements such as religion, painting, film and so on. It is designed for 25-35 year old independent and confident fashion women.

At present, there are 20 stores in the country, and the future will expand to North China.

Fashion business clothes

Women's clothing brand of most concern in the half year

There are 4 business dress brands on the list, all of which are early mature brands entering China.

The 1 foreign brand is VEROMODA from Denmark.

From the standpoint of the list, the mature brands that precipitated in the business clothing market are more popular with shopping centers.

In addition, fashion and fashion elements are constantly incorporated into the style of business clothes, highlighting the collocation between classic and single pieces, which is different from traditional business suits.

Brand unique highlights:

It is the first women's clothing brand listed in Shanghai in 2015. It has three major products, namely, formal dress, leisure and advanced products. It has appeared in New York fashion week for 2 consecutive years. In August 2016, it announced that it plans to buy 75% stake in Bai Qiu network with 278 million yuan.

Ladies dress

Women's clothing brand of most concern in the half year

There are 3 seats in the ladies' clothing brand. They are all mature brands.

Apart from [HelloKitty] is a young girl's brand from Japan, the other 2 seats are domestic brands.

Brand unique highlights:

[HelloKitty] is a typical brand of IP commercialization. It is authorized by Japan's San Li Gu official to create a series of women's wear featuring HelloKitty as its leading role. Besides, there are also exquisite children's clothing for the 4-10 year old age group.

Fast fashion

Women's clothing brand of most concern in the half year

There are 3 seats in the fast fashion list, of which NEWLOOK and COS come from the UK.

There are 2 new brands, of which mixblu is the fast fashion brand in China.

Compared with the fast fashion brands of men and women, the fast fashion brand specifically designed for women is obviously more concerned.

For example, COS is H&M's special women's clothing brand.

Brand unique highlights:

[mixblu] as a new brand in China, it is a women's clothing brand based on fast fashion women's clothing. Its products are sold in O2O mode. There are more than 200 stores under the current line, and the number of 5-6 stores continues to grow, mainly in the second tier cities.

With the rise of local brands, the domestic "fast fashion" brand is also gradually showing strong trend of growth.

Brand collection store

Women's clothing brand of most concern in the half year

In TOP50, there are only 1 women's brand collection shops on the list, which are 20 Korean brands that have just entered China in 2015.

Brand unique highlights:

The product of GAROSU has assembled many new brands from all over the world, including clothing, shoes, jewelry and so on.

In the form of a collection store, the brand diversity of shopping centers is greatly improved, and the problem of consumer demand is solved.

Home clothes / underwear

Women's clothing brand of most concern in the half year

There were 6 seats in Home Furnishing / underwear, 1 new brands, and the rest were mature brands.

However, according to the situation of shop opening, the development of home clothing / underwear brand is more rational. Apart from Ordifen, the number of other brand stores is 100%, of which 4 brand stores do not exceed 50.

The domestic clothing / underwear sales rate is high, and only 1 seats are foreign brands.

As a matter of fact, there are not many strong brands of domestic clothing / underwear in the country, and the market share is rather scattered. The proportion of high-end brands with sole proprietorship and joint ventures in the market is as high as 60%.

From the current situation, it also shows that domestic clothing / underwear brands are constantly improving.

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Brand unique highlights:

The national underwear brand store, founded in 2014, focuses on the collection of high quality fashion underwear products from Europe, America, Australia, Taiwan and Japan.

Feature summary

2016 most attention women's clothing brand TOP50 in the first half year

1. The 6 emerging brands were founded in 2014.

In TOP50, the proportion of mature brands is 88%, the highest rate of brands was established before 2010, the emerging brands accounted for 12%, a total of 6 seats, and most of the brands were founded in 2014.

From the end of 2013, high-end women's clothing consumption increased by 28.48%, the scale of women's wear industry steadily expanded, and the development trend was good. In 2014, a series of famous domestic and foreign brands emerged in China.

In the 6 emerging brands, mixblu and BbLlUuEecolor developed more rapidly, expanding 200 and 180 stores respectively.

Among them, mixblu is the domestic fast fashion brand founded in 2014.

From the perspective of development, apart from the expansion of NEWLOOK and BbLlUuEecolor to the whole country, the other 4 brands are mainly developed in the second tier cities.

2, China's list of brands is 2 times more than that of foreign countries, and China's mainland brands account for 62%.

In TOP50, domestic brands list more than 2 times as many brands as foreign brands.

Among them, China's mainland brands accounted for 31 seats, and the remaining 3 seats came from China's Hongkong and Taiwan.

3. Brand names accounted for 62.5% of foreign brands.

Among the 16 overseas brands listed, the largest number came from British brands, accounting for 4 seats, accounting for 25%, followed by Korea and France, each taking 3 seats.

Brands in Britain, Korea and France account for 62.5% of foreign brands.

The top brands in foreign countries are casual wear and fashion clothes, which occupy 5 seats, followed by fast fashion.

4, the future will focus on the development of a second tier city.

From the list information, the key cities of big brands are different, but the core of development is basically around the development of a second tier city.

Significance of the list: encourage brand innovation, monitor brand development track, and predict the new trend of retail industry evolution.

Evaluation methods: combined with the brand in the win business network database semi annual browsing data, network hot words search data, the number of shop opening, the city level has been stationed, shopping center level, brand development activity, brand innovation and other dimensions of comprehensive evaluation.

The closer the brand ranking is, the stronger the overall strength of the brand is, the more attention the shopping center will receive.