Hongkong Bird Limited ($120 Million)

On the evening of September 30, 2016, the company announced that it would increase its capital contribution to the company's wholly-owned subsidiary, Hongkong bird Limited (1.2), using its own funds or legal self raised funds.

After that, the company remains its sole shareholder.

The investment target Hongkong bird Co., Ltd. is a wholly owned subsidiary established by the company in Hongkong, China in June 2015, with a registered capital of 150 million yuan.

Since its establishment, Hongkong has invested in Spanish football brokerage company THE BEST OF YOU SPORTS, S.A (hereinafter referred to as "BOY"), and has introduced the international advanced footwear design concept platform as a company's shoes and clothing. As of this announcement day, Hongkong has 30.77% stake in BOY, which is the largest shareholder of BOY.

As of June 30, 2016, Hongkong's total assets amounted to 77638824.12 yuan and net assets of 77637755.74 yuan. In the first half of 2016, its operating income was 0 and net profit was 466993.17 yuan.

Notice indicates that

Since its inception, Hongkong has successfully invested in Spain's BOY, realizing the first cross-border layout of listed companies, and increasing capital for Hongkong. On the one hand, it is beneficial for listed companies to give full play to Hongkong's regional advantages, make further effective use of Hongkong's international and specialized investment and financing platform, improve the anti risk ability of Listed Companies in overseas investment, on the other hand, it can help listed companies to continuously introduce international advanced footwear design concepts, grasp the trend of internationalization and innovation and technology in a timely manner, and improve the design and R & D capabilities of listed companies.

Guotai Junan's recent research report said that the strategy of "popular bird" is to locate mass sports and lay the whole industry chain of sports.

It involves three parts: sporting goods, sports operation and sports.

First of all, online sports community, media and offline events attract attracting traffic (share tiger stock, set up domain capital, and organize offline events), then conduct a cash settlement through content end sports IP operation service (cut into campus sports, invest in BOY brokerage companies, invest Star Technology), and finally make two realizable flows through sporting goods (acquisition of Jay's shoes store, fixed increase to create clothing supply chain), and sports ecological circle layout is perfect.

The research paper keeps optimistic about the "bird of honor" based on the manufacture of sporting goods and clothing, and the coordinated development of various sports industry forms.

It is expected that the layout of ecosphere will be improved through the extension of M & A, and the landing speed of the project is expected to exceed the market expectations.