The Company Will Invest RMB 10 Million Yuan To Set Up A Wholly Owned Subsidiary.
Recently, Search for special The company will invest RMB 10 million yuan to set up a wholly owned subsidiary, Dongguan search special creative. Design Limited company.
The reporter has learned that the registered capital of the creative design company is owned by itself. Its main business scope is cultural and creative design; clothing Crafts, jewelry, accessories, furniture, daily necessities, exhibition planning, merchandise appearance packaging design, design, production, release, agency advertising at home and abroad, cultural and creative investment consulting, business management, investment advisory services, etc.
The purpose of setting up a creative design company is to further strengthen the company's leading competitive edge in the field of costume design, constantly enhance the initiative and ability of the company to actively participate in market competition and promote the implementation of the company's development strategy plan.
Statistics show that the search was founded in 2005 and started from the "fashion front" of the casual apparel brand. It was successfully listed on the Shenzhen stock exchange in November 2010 (stock code 002503). At present, the company's main business has been transformed into brand apparel operation, supply chain management and brand management business, and is committed to creating fashion carriers.
On the brand side, it is understood that at present, the brand strategy based on the "front line" brand has been launched, and 10 brand names with different styles and positioning have been launched. Data show that as of the end of 6 this year, there were 1793 stores in special stores.

As a matter of fact, after the transformation of the supply chain management and brand management business as the core and vigorously developing into the value-added service areas of the fashion life industry, it has been searched through the non-public offering of stock, and intends to raise 2 billion 500 million yuan for the four major projects, including the supply chain management project (1 billion 200 million), the fashion industry brand management project (500 million), the warehousing logistics base construction project (300 million), and the supplementary working capital (500 million).
It is worth noting that in the supply chain management projects and fashion brand management projects, the reporter learned that search special has been fully deployed:
In terms of supply chain management projects, it is understood that at present, search has set up a wholly-owned subsidiary -- Dongguan search special supply chain management Co., Ltd. According to its plan, 20 supply chain management two level subsidiaries will be set up in the next three years, and 6 have been set up as of the first half of this year.
"The supply chain management of fashion industry will add 10 billion yuan, 17 billion yuan and 22 billion 700 million yuan respectively in the next three years, and the net profit attributable to shareholders of listed companies is 222 million yuan, 361 million yuan and 474 million yuan respectively." Ma Hong, chief executive of the search company, said.
In terms of brand management projects, he has also set up Dongguan search special brand management Co., Ltd., Ma Hong said. He will take Dongguan search brand management company as the main body, and set up a number of holding project subsidiaries in various regions of the country. He will also attract partners who have strong clothing agency and distribution ability in the region in the form of equity joint participation.
Reporters learned that the search plan in the next three years, in the country to invest in the establishment of 9 holding brand management subsidiary, as of now, has completed 2 brand management two subsidiaries.
"In the next three years, 9 brand management companies will add new business income of 1 billion 400 million yuan, 3 billion 640 million yuan and 6 billion 804 million yuan, respectively. The net profit attributable to shareholders of listed companies is 43 million yuan, 108 million yuan and 194 million yuan." In search of the chairman, he said.
In addition to the above two major projects, he also actively expanded foreign investment around the fashion life industry, and built a special eco industrial life circle. This reporter has learned that as of now, search has invested in Huimi fashion group (including "Inman", "initial language"), online education and training platform, "Sino research hahan", cross-border business platform "La rami", coffee chain brand "time capsule", France's high-end women's clothing "ELLE", fashion big size women's dress "fiber wheat" and "fiber Li Xiu", fashionable folk style women's clothing "Hei world", fashionable Chinese style women's dress "cloud Si Mu" and commuter lady dress "Ou ruer" and so on.
In fact, under the transformation, the search for special revenue has also been effective. In the first half of this year, the total revenue of the company was 2 billion 289 million yuan, an increase of 164.89% compared with the same period last year. The net profit attributable to shareholders of the listed company was 184 million yuan, up 68.53% from the same period last year.
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