Amazon Is About To Become The Largest Clothing Retailer In The US.

It is going to surpass Messi's department store next year to become the largest in the US.

Retailers, this change will be a great change for the clothing industry.

The current situation of American Apparel Industry

The American apparel industry has been Messi for a long time.

Nordstrom, Jesse Pani and other department stores, as well as WAL-MART and Target large retailers monopoly.

Although Amazon is relatively new in the field of fashion, it has risen rapidly in recent years.

Amazon's clothing sales are expected to grow by nearly 30% next year to $28 billion, according to Cowen analysis.

By contrast, Messi's clothing sales will drop by 4% to 22 billion dollars.

As Amazon continues to rise, its share in the US apparel market will also rise.

Amazon said it currently has a 6.6% share in the US apparel market.

According to Cowen analysts, the figure is expected to grow to 8.2% next year and reach 16.2% in the next five years.

Cowen predicts that by 2021, the annual sales of Amazon will be $62 billion, and TJMaxx will become the second largest garment retailer with annual sales of $26 billion, and Messi's department store is expected to be ranked third with annual sales of $23 billion.

Amazon continues to invest more in fashion.

Over the past few years, Amazon has continuously increased its investment in the fashion industry, not only launching its own brand clothing, but also sponsoring the first New York men's wear week.

Amazon is about to become the largest clothing retailer in the US, but has anyone questioned it?

Amazon also hired executives from fashion luxury companies, such as Amazon hired Barneys New York (Barnes New York) fashion director JulieGilhart as fashion consultant and dug up Vogue fashion editor Caroline Palmer.

Over the past few years, Amazon has begun to pform its fashion strategy and provide more high-end design brand products, such as Zac Posen and Stuart Weitzman.

This change has made some industry experts a little confused because luxury goods show and display are usually exquisite, and this is not the strength of Amazon.

According to a consumer survey conducted in Cowen&Co7, the display of commodity content is one of Amazon's weaknesses.

In October 25th, Cowen analyst John Kernan said in a conference call: "consumers are not very good at evaluating the personalization and ease of use of Amazon Fashion website."

The customer said, "browsing the goods on Amazon is a bit laborious."

In addition, Amazon also has no physical store for customers to try on clothes and return goods, which is also one of the disadvantages.

So why do people choose to buy clothes on Amazon?

According to Cowen&Co, Amazon's most attractive place for consumers is Amazon Prime project.

Consumers believe that the biggest advantage of buying clothes on Amazon is convenience and access to free two day service.