An Analysis Of The Depth Of Ningbo Clothing Festival -- A Look At The New Trend Of The Development Of Chinese Clothing Private Custom Market

-23 October 20th,

At the Ningbo International Convention and Exhibition Center, the exhibition hall has a lively atmosphere. Each pavilion has its own characteristics and highlights.

The twentieth Ningbo international clothing energy saving has shown some new trends and trends in the clothing industry. Among them, the private custom made a new appearance, forming a beautiful landscape in the exhibition hall.

The Museum of British George Blue Mo in hall 3 of Exhibition Center shows the 100 years of British history.

Strength.

The George Brummell (George bro) brand was born in 1778 and has a history of more than 200 years.

Royal George Brown's high private custom follows the tradition of George tailor's exquisite tailoring and perfection, and is determined to become a typical representative of twenty-first Century's advanced customization.

George Livingston, the fourth generation of advanced customization master Andy Livingston, said that the family is committed to the development of advanced customization. Now the most important task is volume and tailoring. Each customer will experience more than 1 hours of one to one volume process, and complete the measurement of about 20 parts.

Through the complex tailoring system, the G.B. unique pattern is produced, from the big body cloth to the lining cloth, from the keratin or pearl shell button to the silk thread with manual buttonhole, and the top material and sewing process are adopted.

After cutting, the cloth will be tested and manually sewn, and keep the pattern and size of each new and old customer, and reserve a 3 inch margin at the edge of each garment to suit future changes and new demands.

It takes at least 60 hours and 3 months to complete a 2 piece suit by hand sewing. (90 days production cycle, 60 hours manual sewing, 20 parts precise measurement). Based on the data of customizing the first set of suits, the second sets will take about a month or so.

George is a luxury item in high-end customization.

About thirty thousand starts.

Fifty thousand starting price.

In addition to this kind of high definition brand, there is a personalized customization of price for people in the exhibition hall -- C2F men's personalized custom-made "thumb Wardrobe".

The thumb wardrobe is an innovative Internet Co that aims to build C2F business ecosystem with "business men" as the target group to connect consumers and factories.

Focus on business men's clothing customization area, has its own 3D custom platform, and micro mall to open up data, offline has Internet + landing experience center sample shop, to achieve O2O integration.

Products covered men's clothing category, self built flexible chemical plants, intelligent production; in user services, image diagnosis, free volume, free dry cleaning, free coffee, product cross-border a series of innovations, opened the first domestic industry.

Nowadays, with the continuous improvement of living conditions, people's desire to pursue individuality is increasing, and private custom made garments are becoming more and more popular.

To some extent, "George white" is the return of tradition. Under the online condition, the tailor made the traditional clothes that were tailored and selected, and the clothes made by the tailor were more satisfactory to the consumers.

Although the two models are different, the market advantage of private customization is revealed: the market space of garment customization is huge, clothing consumption can not meet individual needs, the risk of zero inventory is low, the traditional clothing industry has been seriously affected, and the trend of Internet business is becoming more and more popular.

Although the private custom market of clothing is not mature at present, there are many problems to be solved. But the advent of the Internet era has actually changed all aspects of people's lives. Especially in clothing, the trend towards personalized and consumption is becoming more and more obvious, and the advantages of customized clothing are gradually emerging.

Therefore, with the progress of relevant technology and the improvement of the market, this custom cake of clothing customization will surely cause the competition of the major clothing brands.