China Implements Consumer Goods Creative Design Upgrading Plan

A few days ago, in order to deepen the implementation of the "three products" strategy of increasing variety, quality and brand, better meet and create consumer demand, and constantly enhance the basic role of consumption to stimulate the economy, and promote our province's consumer goods industry to go to the middle and high end, the Provincial Government Office issued the "implementation of the" three products "special action for the consumer goods industry to create a good market environment.

We will enhance the supply capacity of new varieties and create 8 to 10 demonstration fashion creative design cities and industrial parks.

What is the idea?

What will be the promotion of the "three products" in the consumer goods industry?

Implementation of consumer product creative design improvement plan.

Focusing on industries such as clothing, home textiles, luggage, bicycles, household appliances, furniture, household ceramics and daily glass, 8 to 10 demonstration fashion creative design cities and industrial parks are created. 20 provincial industrial design centers and 5 state-level industrial design centers are created, creating 10 to 20 public innovation, crowdsourcing, and public network platforms.

We should accelerate the development of creative design industries such as arts and crafts design and industrial design.

We should increase the reward for excellent creative talents in consumer goods.

We should implement the plan of "culture + industry" to improve the cultural connotation and added value of consumer goods.

We will carry out industrial design innovation demonstration, carry out joint activities of multi-level and multi-channel industrial design institutions and manufacturing enterprises, and promote the integration and development of industrial design, cultural creativity and consumer goods industry.

We will continue to carry out the appraisal of Hebei Industrial Design Award, organize the Hebei cultural and creative design competition, speed up the pformation, application and promotion of design achievements, enhance the innovative design ability of our province's industry, lead the consumption demand and fashion trend, and improve the cultural added value and market competitiveness of the products.

We will carry out the action of consumer goods boutique supply.

Study consumer demand, tap demand blind spots, develop personalized, fashionable, functional, green consumer goods, in food,

The industry, home appliances, leather, furniture, hardware and other industries develop new manufacturing modes such as O2O and cloud manufacturing.

We will carry out the "special champion enterprises" in the consumer goods industry to foster and enhance the special action, cultivate a batch of leading enterprises with the leading international production technology and technology, excellent product quality, continuous innovation ability, core independent intellectual property rights, and key performance indicators in the leading products of international similar products.

Implementation of smart and healthy consumer goods development plan.

We will promote the development and industrialization of smart consumer products such as smart home appliances, smart home, smart healthcare, wearable devices, intelligent security, and create a new ecosystem of the whole industry chain that covers creative design, manufacturing, application and service, so as to realize the high-end, large-scale and systematic development of intelligent products.

The development of nutrition and health food, special dietary food, and a new type of food with reasonable market demand and reasonable nutrition should meet the needs of high level consumption.

Support pharmaceutical enterprises to carry out various forms of micro innovation of existing products, improve patient experience, improve patient compliance, to meet multi-level, personalized market demand.

Implementation of Yanzhao characteristic consumer goods promotion plan.

The inheritance and development of traditional arts and crafts products and skills should be done well. It will support the innovation and development of Handan craftsmanship such as Quyang, China, Quyang, Hengshui, Hengshui, China, Laishui, antique, cloisonne, Weixian County, paper-cut, Beijing, Ming and Qing, classical furniture, arts and crafts, Qian'an Xuan paper, Yixian County Yi Shui inkstone and Hengshui brush.

Build a provincial cultural industry demonstration base.

Make full use of creativity, technology and Internet

To promote the pformation of our province's arts and crafts products to innovation, constantly upgrade, expand the scale, expand pactions and increase efficiency, and form the development pattern of "Arts and crafts promotion and industrial development", and strive to make the traditional "small craft" into a modern "big industry".

To implement the standardization of the consumer goods manufacturing industry.

To create a "standardization + Advanced Manufacturing" mode, with the extension of industrial chain, docking and upgrading of products as the focal point, we should formulate local standards for consumer goods industry in our province, and strive to host or participate in the formulation of relevant international standards, national standards and industry standards.

Support consumer goods production enterprises to carry out technological standards innovation activities, standardize the means to promote the pformation of scientific and technological achievements.

Carry out consumer product benchmarking action.

We should cultivate benchmarking enterprises and encourage enterprises to match the advanced standards at home and abroad in terms of scientific and technological innovation, technological equipment, quality management, brand building, energy saving and emission reduction, and establish a production quality system that is in line with international standards.

Infant formula milk powder, wine, baby products and other industries products technology and safety standards reached the international advanced level.

The international standard of light industry, textiles and other products increased by 10 percentage points respectively, and the key products such as infant formula and milk powder met or exceeded international quality standards.

We should comprehensively improve the quality level of basic drugs, implement the evaluation of the quality and efficacy of generic drugs, and complete the conformance evaluation of the national essential drugs oral solid preparations.

Carry out quality precision management and enhance action.

Strengthen enterprise

Responsibility, carry forward the spirit of craftsmen, promote the "quality revolution" of consumer goods industry, and satisfy consumers' demand for high quality consumer goods.

In the key areas such as biomedicine, consumer goods and foodstuffs, the product lifecycle management information system will be promoted to realize the whole process quality control of product R & D, production and after sale services.

Carry out quality inspection, inspection and certification level improvement action.

We should strengthen the building of monitoring capabilities, and promote the construction of a number of high-level third party inspection and inspection institutions covering major industries such as food, textile and light industries, so as to improve the level of inspection and testing technology.

Speed up the quality improvement and supply innovation of inspection and testing certification service, and realize the leap from low level supply and demand balance to high level supply and demand balance, so as to better meet the construction needs of quality and safety inspection ability of production enterprises.

We should carry out actions to improve the supply of medicines and high quality raw materials.

We should strengthen drug supply and demand information monitoring, establish an early warning system for drug shortage, and comprehensively use supervision, medical insurance, price, procurement and other policies to guide enterprises to develop and produce products such as rare diseases, children's specific drugs, first-aid drugs, low price drugs and so on, so as to ensure market supply.

Support grain and oil processing enterprises to build high-quality raw material base and initial processing equipment and facilities in the main raw material cultivation and aquaculture concentrating areas at home and abroad.

Support the development of cold chain logistics, and strengthen the construction of cold chain logistics facilities for fresh agricultural products and low-temperature fresh food.

Implementation

Brand cultivation plan.

We will implement the national plan of action to enhance the quality and brand of manufacturing industry for three years, establish and improve the brand cultivation management system, cultivate a number of provincial famous brand products, provincial quality products, famous trademarks in Hebei and famous brand products of small and medium-sized enterprises, and enhance the brand advantage of "Hebei manufacturing".

Support "China Time-honored Brand" products, inherit and develop traditional production and processing technology, and promote enterprise standardized production.

We will guide our province's conditional industrial parks and special industrial clusters to strive for national and provincial "famous brand creation and demonstration zones", and create regional brands with distinctive characteristics, strong competitiveness and good market reputation, and encourage qualified enterprises to create national industrial brand cultivation demonstration enterprises.

Implementation of brand competitiveness enhancement plan.

To guide enterprises to focus on the whole process of R & D, design, manufacturing, quality management and marketing services, build brand management system, identify brand positioning, adopt reasonable pricing and differentiated development strategies, integrate channel resources, and improve the price performance of brand products.

In the pharmaceutical, food, light industry, textile and garment industries, we will develop pilot projects for industrial e-commerce, and actively promote enterprises to cooperate with Alibaba, Tencent, Jingdong, Amazon and other Internet companies at home and abroad, innovate business models, develop online services, processing and distribution, technical services, payment and settlement, supply chain finance, big data analysis and other integrated services, carry out unified bargaining and centralized procurement with retail enterprises, promote production and marketing docking, expand circulation channels, and reduce circulation links.

Improve the brand service system.

With the help of Beijing Tianjin brand resources and marketization advantages, we will support a number of brand cultivation and operation professional service organizations, cultivate and introduce a group of influential consumer product brand design and creative centers and advertising service agencies.

We will build a number of professional brand service platforms and carry out independent brand evaluation.

Organize consumer products, name brand products enterprises and industrial parks to participate in brand value evaluation activities, and continuously enhance brand value and influence.

Promoting brand internationalization.

It supports enterprises to register overseas trademarks through "Madrid registration" and so on, and purchase foreign brands, brand promotion and international certification, so as to expand the international visibility and attention of products.

We should actively implement overseas market expansion activities, give priority support to brand enterprises to participate in key international exhibitions, encourage enterprises to catch customers, rush orders, and expand international market share.