Up To The First Nine Months Of This Year, The Number Of Valid Trademarks Registered In Guangdong Province Has Reached Nearly 2 Million

Guangdong Administration for Industry and Commerce performs the functions of market access, supervision and law enforcement, creates a development environment suitable for entrepreneurship and innovation, deeply implements the trademark brand strategy, and promotes the trademark brand construction to a new level.

By the end of September 2016, the number of valid trademark registrations in the province was 1928200, accounting for 18.26% of the national total, ranking first in the country for 21 consecutive years; 3093 valid Guangdong famous trademarks. By the end of 2015, the total number of trademarks registered in Madrid reached 4550, ranking the second in China; The total number of well-known trademarks recognized and protected by the State Administration of Industry and Commerce reached 730, ranking first in China for 11 consecutive years; In 2015, 4208 trademark infringement cases were investigated and handled, ranking first in China; There are 4659 trademark agencies in the province.

2015 Trademark license contract 3617 cases were filed and 22125 trademarks were transferred, ranking first in China; The amount of trademark rights financing reached 2 billion yuan, ranking first in the country. Support and guide Guangdong Trademark Association to formulate the first local standard of trademark agency industry in China, the Trademark Agency Service Specification. In the first and second China Trademark Gold Awards issued by the State Administration for Industry and Commerce and the World Intellectual Property Organization, Shenzhen Huawei, Tencent, BYD, ZTE, Zhuhai Gree and Lu Jingna, Section Chief of Trademark Advertising Management Section of Dongguan Administration for Industry and Commerce, won the "Trademark Innovation Award" and "Trademark Application Award" respectively“ Trademark Protection Award ”"Madrid International Trademark Registration Special Award".

The Provincial Administration for Industry and Commerce pointed out that although the implementation of the trademark brand strategy in our province has achieved certain results, there are still problems and shortcomings such as repeated prohibition of trademark infringement and counterfeiting, the willingness of market subjects to protect and use trademarks to be improved, and the degree of internationalization and brand competitiveness of enterprises need to be improved urgently. Liang Tianyi, the relevant person in charge of Guangdong time-honored brand association, pointed out that time-honored brand enterprises have encountered more infringement problems. "There are many enterprises whose names have been handed down from generation to generation without awareness of trademark registration. Now our main work is to guide enterprises to register trademarks and improve their awareness of trademark registration."

Su Liang, senior partner of Wanhuida Intellectual Property Agency Co., Ltd., said that as an important intellectual property of enterprises, time-honored brands are also one of the most important intangible assets of enterprises, and should strengthen protection. As the owner of time-honored brands, we should have the awareness of trademark first and defense in view of the frequent behaviors of time-honored brands in the current market, such as being "close to famous brands", being rush registered as trademarks, or being registered as enterprise brands to confuse the public. Even if it is found that it has been rush registered, it should not be discouraged and slack. It should use all legal means to try to remedy. According to the current trademark related laws and regulations, the obligee can fight for its own rights through administrative channels such as trademark opposition and invalidity.

In addition, for the daily rights protection of time-honored brands tort When being counterfeited, enterprises should also pay attention to the change of concept, not apply the concept of sales to look at the protection of intellectual property rights. They should actively treat the infringement, counterfeiting and unfair competition in the market, and can take administrative, civil and criminal measures to protect their rights. "The high intensity of the enterprise's rights protection action is not only to protect their own rights and interests from infringement, but also to convey the firm attitude of the obligee to the protection of their own intellectual property rights, which makes the counterfeiters and sellers feel timid."

Guangdong is a major manufacturing province and a major foreign trade province. Many trademarks are famous abroad, and the number of trademarks is huge. The problem of rush registration of trademarks has always plagued the development of cities and enterprises. In addition to enterprises strengthening trademark protection, government departments and third-party organizations are also making continuous efforts. Since 2004, Guangdong Provincial Administration for Industry and Commerce has directed Guangdong Trademark Association and the Ministry of Industry and Commerce of Shenzhen, Foshan and Dongguan

We will establish a trademark early warning platform to support enterprises and social organizations to participate in the construction of trademark rights protection assistance system. Among them, Foshan has developed and launched the first regional trademark statistical analysis and early warning protection system in China to provide trademark monitoring and early warning services for enterprises. The city's famous, famous trademarks and public resource names and other key protection lists will be included in the monitoring directory, and early warning monitoring will be carried out regularly. During the announcement period of the preliminary trademark review, the information about suspected rush registration will be sent to enterprises and units in time to prevent trademark infringement in advance. According to statistics, since 2012, more than 1100 early warning notices for rush registration have been issued, helping a large number of enterprises and public resource units such as Haitian and the Federal to deal with rush registration of trademarks, which has been highly praised by enterprises.

Shenzhen Elite Intellectual Property Group Co., Ltd. is committed to helping enterprises provide integrated intellectual property solutions. Huang Weijia, chairman of the company, said: "In 2016, with the help of the Internet+ The elite intellectual property company has launched an Internet based service platform for trademark brands, which closely focuses on the identification, application and protection of trademark brand rights, integrates all resources and improves the value of trademark brands. " At present, the company has increased the research and development and processing of trademark database, integrated the trademark data of overseas countries, "provided trademark early warning for domestic enterprises going global, avoided the legal risks of trademarks, and reduced the cost of enterprises, which has been praised by many enterprises."

The work of trademark and brand has continuously increased the incentive and promotion of entrepreneurship, creation and innovation in the province, and gradually played a supporting and safeguarding role in economic and social development. From the perspective of brand development quality, nine enterprises in Guangdong were listed in the 2016 Fortune Global 500, of which three companies including Foshan Midea were listed for the first time, accounting for 30% of the total number of Chinese companies listed for the first time; In 2016, Guangdong accounted for 79 of the top 500 most valuable brands in China, maintaining the second place nationwide.

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