Beijing Industrial And Commercial Bureau: Underwear With "Cholesterol Lowering" Has Been Proved To Be False.

Consumers call Mr. Li to the 12315 center, reflecting their online shopping thermal underwear. The website publicized "reducing blood viscosity, enhancing human immunity, improving lipid metabolism and lowering cholesterol".

City Commerce and Industry Bureau reminds consumers to pay attention to the basic functions of underwear and keep warm, and to publicize marketing materials such as "self heating fiber" and "wool bamboo charcoal fiber".

Actually, Mr. Lee found out after receiving the goods.

For ordinary commodities, no website publicity effect, suspected of false propaganda, asked for return.

Through the mediation of the industry and Commerce Department, the other side has returned the goods for consumers.

When purchasing, we should pay more attention to the soft and comfortable underwear, light weight and good elasticity.

Good.

People who have special requirements for diseases due to diseases should be carefully selected.

Do not believe that underwear has "improve blood lipid metabolism, reduce cholesterol" and other therapeutic effects of publicity.

Reporters also learned that the city commerce and Industry Bureau said that in November, 12315 information collection integrated service platform registered 16589 consumer complaints information, including 12315, 96315, two hotline complaints, 13252 complaints, letters, Internet, door-to-door complaints and other forms of 3337 complaints.

9 million 23 thousand and 600 yuan.

We should purchase the products which are produced by regular factories with certain reputation.

The more expensive underwear material and warmth, the better. When buying, you need to be rational and try to choose cost-effective underwear.

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The marketing channels of Chinese underwear enterprises are mainly from the following: direct operation, agency, franchise, network, TV shopping and so on. Apart from some direct enterprises, most of the enterprises adopt the mode of agency and affiliate channel.

However, with the change of economic environment in recent years, the impact of agent franchising has been increasing, and the survival of traditional stores is seriously threatened by recruitment difficulties, fierce competition, rents rising, rising costs and declining profits.

A lot of agencies have begun to grow negatively.

The impact of e-commerce and other industries on the industry is growing. Many lingerie enterprises are facing great challenges and channel pformation.

With the Internet being recognized as the mass media formally, the mobile Internet represented by smart phones is also constantly eroding the market share of traditional media.

In just one or two years, mobile phones have expanded from simply calling and sending messages to a multifunctional integrated intelligent terminal device.

Baidu, Ali and other Internet giants have invested huge sums of money to introduce mobile phone strategy, the purpose is to fight for the mobile client.

With the popularity of 3G and smart phones, more and more consumers can understand news information and market information without computers. Where the customers go, the discount and local information will be sent to them.

"Whoever owns the client will have the future". The competition of the future consumers will be mainly reflected in the mobile phone, which is a mobile terminal with the function of communication and purchase.

The pformation of information pmission mode brought by mobile Internet, all kinds of social networks aggregated the power of millions of people and is changing the world. They not only changed the way of communication between people, but also changed the way of media dissemination and marketing. The integration of mobile Internet and traditional industries will effectively improve the traditional mode of operation and marketing, enhance the experience of consumers, and have great marketing space and imagination.

Mobile marketing can enable underwear enterprises to use mobile phones or tablet computers and other mobile terminals as channels, through the short message masks, two-dimensional code, APP and other mobile applications, to promote accurate and efficient consumers, and with the characteristics of instant interactivity, easy sharing and precise location services of the mobile Internet, to provide consumers with real-time, personal and personalized services, so as to maximize the marketing value of enterprises.

Underwear enterprises should give full play to the characteristics of stores, channels and products and services, combine online mobile advertising dissemination and offline promotion, experience, service and other communication activities, and make use of the interactive advantages of mobile Internet, social communication advantages and precise positioning advantages to create a full channel operation mode of electricity suppliers + shop merchants + retail merchants + retailers, and jointly enhance the value of mobile marketing. Only in this way can our underwear enterprises continue to maintain the leading edge in competition.

For more information, please pay attention to the world clothing shoes and hats net report.