Shen Fangyong, Chairman Of Hubei Tianmen Textile Machinery Limited By Share Ltd, Talking About Brand Image

In 2017, the textile industry is generally faced with many challenges and opportunities.

Constrained by many factors such as environmental resources, labor costs and so on, it is unlikely that the textile industry will achieve increment by scale growth in the future. Upgrading and upgrading will be the way for most textile enterprises to survive and develop for a long time.

Therefore, in 2017, the growth of China's textile machinery market will further slow down and competition will become more intense. At the same time, along with the implementation of the national "one belt and one way" strategy, and domestic textile industry,

Speed up, Southeast Asian and other overseas markets will be a hot spot for textile machinery enterprises.

Hubei Tianmen textile machinery Limited by Share Ltd has been developing vigorously in recent years through its intensive research and development in product development. In 2016, the development of the contrarian trend, the annual production, sales value and warehousing tax increased by 45%, 60% and 50% respectively compared with 2015.

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On the other hand, the company has made technical improvements and technological innovations in drawing form, constant force tensioning mode, electronic breakage, pneumatic head, multi barrel, overall roll up, and centralized lubrication. It has introduced the high-end equipment represented by TMFD81L binocular leveling drawing frame on the same stage with the most advanced international products, and the general equipment with TMFD81S series drawing frame as the main force has gradually formed a favorable situation in the competition with similar products in China.

In terms of market development, the first is to open up the hot market represented by Xinjiang; the two is to expand the overseas market focusing on Southeast Asia; and the three is to further tap the potential of the old market based on equipment upgrading and technology upgrading.

With the continuous strengthening of market demand for equipment automation and reducing labor demand, the development and production of products that meet user's individual needs in the aspects of refinement, efficiency, reliability and spinnability have become the only way for textile machinery enterprises.

Therefore, the textile machinery enterprises that are capable of developing innovative and practical equipment to meet the personalized needs of the market will be able to stand out in the competition, otherwise they will be eliminated by the times.

Accelerate the elimination of backward production capacity and promote the textile industry

As well as the aggravation of industrial pfer, the scale of domestic cotton spinning spindles will be further compressed and gradually concentrated on the dominant industrial groups. With the rise of textile industry in Vietnam, India and other developing countries, the overseas market will have broad prospects.

In 2017, Tianmen textile machinery will carry out 5 key tasks.

First, we must concentrate our efforts on product development.

We should increase the R & D and promotion efforts of high-end equipment represented by TM3809Y binocular leveling drawing frame, further enhance the international competitiveness, promote the technological improvement and technological innovation of ordinary drawing frames such as TM3807S and TM3811S, improve the reliability and spinnability of products, highlight their specialties and functions, and satisfy users' individual needs.

Second, we should focus on expanding the market, further expand the overseas market, increase the proportion of foreign trade exports, further improve the domestic market share, seize the opportunity of increasing space for upgrading and upgrading in recent years, and tap the market potential.

Third, efforts should be made to improve quality.

By developing and implementing the "six high" standards, such as high standard design, high specification configuration, high precision manufacturing, high precision assembly, high efficiency service and high level management, the quality and service quality of products can be improved.

Fourth, efforts should be made to strengthen talent development.

In recent years, the company has increasingly felt the shortage of high-end research talents and production skilled talents, and the biggest obstacle of enterprises' innovation and development is the older talents and outdated knowledge.

Therefore, the company in the next few years to strengthen the construction of the talent team has been the most important work.

Fifth, efforts should be made to establish brand names.

By improving the manufacturing quality and service quality of the products, enhancing the reputation of the brand, enhancing the awareness of the brand through expanding the market, enhancing the visibility of the brand through the textile machine exhibition and the advertising campaign of the news media.

For more information, please pay attention to the world clothing shoes and hats net report.