Join Tmall Super Brand Day, Kipling This New Favorite!

Why does Tmall create "super brand days"? Why should famous brands participate?

Activities?

First of all, let's take a look at the grand occasion of Tmall's super brand day Kipling in 17 March.

It can be said that the sales volume is hot, and many products have been robbed. It is said that the preferential price of some commodities on that day is unprecedented.

Play the new tricks of sales again, Kipling becomes the new favorite of Tmall super brand.

This is not the first time Tmall has burst out the hot selling results of super brand days, and this kind of popularity is not only a hot touted by consumers, but also a lot of businesses have come up with the sincerity and momentum of special products such as starting money, limited money, customized version and so on.

In the March 17th Kipling Tmall super brand day, Belgian fashion bag brand Kipling (Kai Pulin) and famous artiste Michelle Chen announced the opening of Tmall super brand day on the day of the brand Kipling 30 annual anniversary party, and opened a new fashion carnival with Tmall brand day.

As we all know, Tmall super brand day is the brand marketing position in today's new retail era.

Tmall will provide marketing innovation and comprehensive integration of market resources for the brand, and fully cooperate with the existing resources of the business to create an exclusive activity day for the brand and fully empower the brand.

It is understood that only last year, participated in

The number of businesses on the day has exceeded 100, and every activity day can become a new peak of the brand's single day turnover, bringing great surprise to brands and consumers.

In the process of "super brand days" between many businessmen and Tmall, they found that brand day brought more than just sales.

A more free way to make every brand unique.

Compared with the electronic business platform, brand is always more aware of itself and its consumers.

Not all brands are suitable for marketing campaigns to choose a one size fits all promotion and traditional price war, but to make brand choices more suitable for their rhythm and tonality.

Tmall's super brand day has given the brand enough personality to expand its space.

Build the brand's double 11 for the brand.

At the same time, Tmall, as an important strategic brand of Ali department, provides comprehensive support for the cooperative brand through the support of Ali full matrix.

Take this "Kipling Tmall super brand day", Kipling's "Tmall super brand day" for the first time, dedicated to create exclusive brand fans Festival.

On the day of the super brand, in addition to the live ceremony of the national goddess Michelle Chen, during the whole activity, the Kipling Tmall flagship store will limit 5 of the whole commodity limit, and the 30 year old Star Limited package with the implied meaning of "happiness" will be listed on Tmall.

On the day of the listing, Tmall made a full exposure of micro-blog in micro-blog, and opened up Tmall's flagship store in Kipling to direct users into the Kipling Tmall super brand daily activity page.

Big platform plus big brand can release big effect.

For any brand, with the help of Tmall super brand day, completing an efficient online and offline integrated marketing can not only reduce the cost of its own operation and promotion, but also help to enhance brand tonality and brand image, but only when the brand of a game is large enough can great effect be created.

As the leader of the B2C platform, Tmall's super brand day is dominated by leading enterprises in various industries, such as Estee Lauder, Messi stores, Disney, Martha Lahti, roseonly and so on, as well as the fashion bag brand Kipling, which was co operated on March 17.

Although focusing on "big", Tmall will never be divorced from consumers.

In the former Tmall super brand day, whether it is the selection of popular celebrities to promote endorsement and the creation of a common topic event, or the direct channel docking of the new hot live broadcasting platforms such as fighting fish and pandas, there are all kinds of cool ideas that are full of originality and sharp absorption.

Seemingly grassy, but not forced, but in the form and inward narrowing the psychological distance of ordinary consumers, and then get enough of the ground, so that the consumers are weakening the "big" and "super" exclusion, and indulge in the "big" and "super" quality assurance and service experience.

In Kipling Tmall super brand day, Tmall and Kipling jointly launched, according to Kipling's existing resource advantages, to provide the overall creative planning and integration of market resources.

Therefore, for Kipling, with the help of Tmall super brand day, an efficient brand marketing has been completed, and a large number of high-quality members have been accumulated.

In the case of Kipling Tmall flagship store fans, they have gained profits and enhanced user stickiness after reducing their operating costs, thus realizing the pformation from product BUY to the whole brand BUY IN, bringing new buying experience to fans.