Fashion Online Store Fashion: The Best Purchase Channel Is Worth Seeing

Nowadays, clothing online stores are very popular. How can we stand out from the crowd in such a large number of online stores? The characteristic clothing and preferential prices are undoubtedly the most competitive, but these are all established in the channel for stocking of goods What are the good sources of online stores?

1. Wholesale market purchase: This is the most common purchase channel. If online stores are for clothing business, you can purchase goods in some large service wholesale markets around you. Purchasing goods in the wholesale market requires a strong bargaining power and strives to keep the wholesale price to the lowest. At the same time, it is necessary to establish a good relationship with the wholesalers, and make clear with the wholesalers on the issue of exchanging goods Avoid future disputes.

2. Direct purchase from manufacturers: regular manufacturers have sufficient supply and high credit. If they cooperate for a long time, they can generally get product exchange. But generally speaking, the manufacturer's starting batch is higher, not suitable for small wholesale customers. If there is enough pressure on the distribution channel, you will not be afraid to find the distribution channel.

3. Purchase from wholesalers: for general use Search Engines Google, Baidu and so on can find a lot of these trade wholesalers. They are generally supplied directly by manufacturers, and the supply is relatively stable. What's not enough is that they have already done a lot of work, so the service can't keep up with it sometimes. And they all have their own fixed online customers. It's very difficult for you to negotiate terms with them. Only when your online shop becomes their major customer, there may be discounts and other discounts. At the beginning of cooperation, we should make clear the delivery time, replacement of goods and other issues.

Word of mouth is what we call word-of-mouth. "Wine is not afraid of deep alley" is the image portrayal of word-of-mouth marketing. This seemingly cheap or even free marketing means has incomparable advantages over general advertising, which is imperceptible to the change of a brand's popularity and reputation, and is deeply rooted in the hearts of the people. Xiaobian summed up the benefits of word-of-mouth marketing, hoping that the owners can benefit.

Compared with the rising publicity costs of through train and Taobao customers, the cost of word-of-mouth is the lowest, so word-of-mouth publicity is also known as "zero media". As long as two people have something in common, it is easy to get together and build a sense of trust. Especially between relatives and friends, trust is very high. "Word of mouth" refers to the process of transferring commodity information again and again among people who trust them. When information is spread among people who have some common ground, the natural credibility is higher.

80% of buyers Word of mouth Most buyers like to discuss products, discuss services and share information on their social networks. In this way, "word of mouth" is better than other advertising methods in terms of pertinence and strength. Opening online clothing stores has become the dream of many entrepreneurs, and it is also considered to be an entrepreneurial opportunity with less investment and lower threshold. When preparing to open a clothing online store, there is a lot of knowledge that clothing owners need to reserve.

There are many styles of clothing, such as men's wear, women's clothing, children's clothing and so on. According to the style, the common specific clothing styles include: Ruili, hippie, versatile, lady, Korean version, nationality, Europe and America, college, commuting, neutral, hip-hop, pastoral, punk, ol, Lolita, street, simple, bohemian, etc. These categories can be very troublesome for clothing owners. First of all, we should know the clothing store's orientation before opening.

Clothing agent is to find a clothing brand, and then purchase from them. In this way, it's more convenient, and you don't have to go out and stock by yourself. However, the limitation is that the style and style of the agent's products are fixed and can not be selected by themselves. To buy bulk goods is to purchase goods in various wholesale markets. Then they classify, match and sell by themselves. They also sell their own clothes. This way of operation needs to be familiar with fashion design, and there is a special clothing factory for their own production.

For more information, please pay attention to the world clothing, shoes and hats net bar.