Business Way: How To Motivate Terminal Guides To Serve The Brand?

Every entrepreneur wants to get the fastest return from the market after capital investment. This is not a dream. We can achieve it.

On the front line of sales, shopping guide is a key figure.

Therefore, according to the needs of the cosmetics market, I have set up three aspects of culture, system and skills in the management of flat channel and terminal shopping guide. In this process, the shopping guide plays a very important role. How can we encourage the terminal guide to serve the brand?

Incentives need to focus on the following aspects:

The synonym of shopping guide is to guide consumers to buy products, so the guide staff should have initiative - all of them come from the training and support of enterprises, so the enterprise must cultivate the sense of belonging of the shopping guide, which is derived from the recognition of the culture of the enterprise and the trust of the enterprise products. Now marketing is the marketing of the team, there is no so-called sales person, but only a good business process and mode.

Therefore, it is necessary to give the purchasing personnel pressure and suspense treatment, and urge them to complete the various indicators and tasks. Through the selection, training, assessment and emotional input of the shopping guide, the enterprise's emotional input will be sent to the consumers of our enterprises as an added value to the enterprises. This will achieve a sense of product appreciation, cultivate and enhance the loyalty of the shopping guide to the enterprises, continuously strengthen the awareness of the salesperson's brand and ideas, promote their integration into the cultural atmosphere of the enterprise, enhance their sales promotion skills and qualities, so as to create a strong team of high-quality promoters.

That is to say, the quality of the salesperson team determines whether the area where the brand product is located can reach or exceed the sales volume and market share matched with the overall market of the brand. At the same time, the mentality of the shopping guide also determines the main factor of the sales volume of the product, and also determines the number of sales at the terminal.

If you want to achieve this effect, you need to solve the worries of the consequences. The old saying goes: "Anju Fang Cola industry". The 20-30 years old students who just graduated from the school and the unemployed youth are the main personnel groups. Moreover, the guide buyers need to face different kinds of consumption groups every day, and the characteristics of their low income types also determine the personal qualifications, age levels and other industries of the shopping guide personnel groups. Therefore, in addition to establishing the personal guarantee mechanism for the shopping guide personnel (such as various labor insurance, medical insurance), there should be systematic in the process of supervising the shopping guide personnel.

Continuously improving the sales confidence, knowledge and innovation consciousness of the shopping guide is one of the key tasks for the managers of the shopping guide.

"Giving fish to fish is better than giving it to fish", and compulsively asking salesmen to carry out sales plan work. It is better to tell them the purpose and purpose of their work and give them a way to sell.

Learning all kinds of promotional skills is needed by every shopping guide. Therefore, in addition to the sound implementation of education and training, there should be a regular comparison of incentive management methods, which is able to satisfy the psychological needs of the salesmen for mastering the sales promotion skills. Therefore, in order to let the shopping guides quickly integrate into the corporate culture and have a strong sense of team honor, we need to improve the following aspects:

1, establish a good management system.

A, establish perfect "

The management system has the goal of system oriented.

B, the establishment of a reasonable staff salary distribution system, so that the guide can know every day how much she pays for each rate of return, and can clearly calculate the personal income, while ensuring the stability of personnel, to improve her continuous development environment, and encourage them to do better.

C, the system requires pparency, so that the shopping guide can know the specific items and sales promotion objectives clearly everyday.

2, training is an indispensable and important link.

A, requires a daily meeting system, let the shopping guide staff share the sales experience, methods and skills of everyone, and sum up their experience.

B, irregularly arranged.

(product knowledge, sales skills, on-site simulation) - enhance the awareness of "shop as home" for the shopping guide; ask the guide to enter the role of the exclusive store, so it is necessary to learn the stage to reach the requirement of shopping guide.

C, set up the development direction for the guide buyers, provide development platform, promotion opportunities and establish their personal distant landscape.

D and sub topics are implemented in stages and trained by excellent experienced shopping guides, who are experienced and outstanding.

3, let guide buyers clearly know that the implementation of a unique promotion will stimulate your confidence in product sales;

A and shopping guide need to be kept in mind in the promotion process; for example, in the process of promotion, we should bear in mind that there are two types of products in the process of sales and promotion: seeking profit products; (introducing products with higher gross profit margins; expanding total sales volume to increase overall profits, ensuring the profit margins of franchised stores); seeking products of popularity; (the largest sales volume; the largest volume of attracting people; the most powerful tool for franchising stores); do well in the reputation of honest business; and are good at the hype of regular sales of single products or civilian products, so as to bring the reputation of special stores.

B, do well in reputation management.

C, good at frequent single product or civilian product promotion hype, which brings the reputation of the exclusive store.

D, in the process of product sales, guide buyers should learn to tell stories to consumers, and let customers have the idea of Lenovo and repurchase.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.