China Fashion Customization Summit Held In Keqiao

In order to promote the development of garment customization and promote the construction of manufacturing power, the theme of "customized integration and intelligent manufacturing" was organized by the China Apparel Association jointly with the Zhejiang Provincial Economic Commission and Shaoxing Keqiao district government.

The custom Summit Forum and the founding conference of Zhejiang Fashion Industry Federation was held on June 15~16 in Keqiao, Zhejiang.

Gao Yanmin, director of the Department of consumer products industry of the Ministry of industry and information technology, Sun Ruizhe, President of the China Textile Industry Federation, vice president of the China Federation of garment industry, vice chairman of the China Textile Industry Federation, Yang Jinchun, vice chairman of the China clothing association, Cao Tingrui, director of textile department of the Ministry of consumer goods industry of the Ministry of industry and information technology, Wang Sue, deputy director of the Zhejiang provincial economic and Information Commission, Li Jingning, director of textile and textile industry, vice chairman of the Zhejiang apparel industry association, Han Li Cheng, director of Shaoxing economic and Information Committee, Keqiao District Deputy Secretary of the District Committee, deputy district head, and Chinese Academy of engineering, Zhejiang University Professor, vice president of Zhejiang industrial and Information Research Institute, etc. the leaders and guests present at this forum are:

Shen Zhijiang, deputy secretary and District Secretary of Keqiao District Committee of Shaoxing, said that Keqiao is "a city on a piece of cloth". It has the unique advantages of "industry + market", and has a complete industrial chain and market production and marketing system from upstream polyester, chemical fiber raw materials, weaving and dyeing to the middle reaches, and downstream clothing, home textiles and light textile market.

We propose that we should focus on cultivating five hundred billion level industrial clusters during the "13th Five-Year" period. Fashion creativity, modern logistics and e-commerce are committed to developing three main directions.

Among them, the development of high-end textile, fashion and creativity two industries are closely related to the clothing and apparel industry.

In the future, we hope to digitally and intelligently pform all aspects of the supply chain of textile and garment industry, so as to realize the pformation and upgrading of clothing and household from traditional and batch production lines to every different style and flexible customization production.

Wang Sue, deputy director of Zhejiang economic and Information Committee, said that the traditional manufacturing industry is the main body of Zhejiang's real economy, accounting for more than 60% of the total industry in Zhejiang Province, and has made important contributions to the economic and social development of the province for a long time.

But in recent years, the traditional manufacturing industry's quality and structural contradictions are very prominent. It has become an obvious short board that restricts the construction of strong industrial province and manufacturing strong province.

The upgrading of Zhejiang's traditional manufacturing industry will focus on Innovation +, robot +, Internet plus, big data + and standardization +.

Speeding up the pformation and upgrading of traditional manufacturing industry is the key to consolidating the expansion of traditional advantages, and also an important source of nurturing and developing strategic emerging industries, which is both urgent and long-term.

Gao Yanmin, director of the consumer goods industry department of the Ministry of industry and information technology, said that mass customization has great relationship with the upgrading of consumption structure and the improvement of the "supply side" benefits, which is of great significance for upgrading and upgrading the quality and efficiency of enterprises.

At the national strategic level, the manufacturing industry has been paid much attention in recent years. At the same time, the main direction and core tasks of "made in China 2025" are related to customization.

In the large-scale customization, many enterprises in the industry have explored. This way enables consumers to interact directly with the production of enterprises, and form new business models, and change the way of production in the past.

Customization is also closely related to the "three products" strategy. Customized products, especially clothing, are the biggest boost to the "increase variety". The quality of products has been improved through the mass energy manufacturing mode. The individuation is wider and wider, and the loyalty of consumers is improved.

With the strategy of "one area and one road", customization can also be closely integrated.

R & D is in China, and production is combined with other areas.

How to coordinate the relationship between industrial customization and the Internet, involving cloud computing, software and hardware technology, is worth discussing.

Sun Ruizhe, President of the China Federation of textile industry and President of the China clothing association, said that under the new economic conditions, the Chinese garment industry has become "resource oriented" and "demand oriented". The flexible manufacturing mode of quick response has been established to match the strategic thinking and practice of personalized, diversified and three-dimensional upgrading.

At present, the state has paid great attention to the development of the real economy. As an industry with a high degree of marketization in all industries, the pformation and upgrading of the garment industry must be deeply aware of the profound impact of the digital age on the scientific and technological innovation, fashion expression and service reengineering of the garment industry, focusing on the new trend of the development of the garment industry in the new economic era, creating new advantages in the industrial development of the Internet age, and implementing the strategy of "three products" to increase variety, quality and brand, so as to meet and create new consumption demands. This is the inevitable path choice for the development of the industry.

First, accelerate the key points and key links of mass customization in landing apparel industry.

In the future, we should dynamically follow the change of consumer demand, clarify and accelerate the key points and key links of the mass customization of the apparel industry, realize two-way drive from production and consumption, and seek an effective balance between scale customization and personalized aesthetics.

Two, deep integration of intelligent industrial chain upstream and downstream collaborative innovation

The future apparel industry, smart product development and smart terminal consumption experience will become the two cool and dazzling industry highlights.

At the same time, the garment industry should cooperate with the upstream and downstream industry chain innovation, rely on automation, digitization, intelligent equipment development, intelligent factory construction, realize product intelligence, intelligent production equipment and intelligent operation process.

Three, the system builds the ecological environment of China's clothing industry intelligent manufacturing.

Intelligence is the breakthrough of efficiency improvement and obstacle in single link, and it is also the pmission and harmonious matching of related ecology.

Therefore, we should integrate the innovative system concept to create a benign ecological environment for the intelligent manufacturing of garment industry, and accelerate the double landing of intelligent manufacturing awareness and skills.

Next, several speakers shared their views.

Tan Jianrong, an academician of the Chinese Academy of engineering and a distinguished professor of Zhejiang University, said that from digital manufacturing to intelligent manufacturing is the inevitable trend of the development of the manufacturing industry. It is one of the important contents of the national strategic plan of the United States, such as "advanced manufacturing national strategy plan", "German industrial 4" and "China's manufacturing 2025".

Garment industry is a competitive industry. Garment production and demand have been rising. However, there are still many contradictions and problems in the production process.

For example, the development of production equipment and production management technology is extremely uneven, and clothing production equipment basically uses imported or joint venture products.

In the future, CAD, ERP and other digital technologies are becoming more and more involved in the development of the garment industry, which will play a decisive role in the future production and operation process of garment enterprises.

Mass customization is the customized production of personalized clothing based on the cost and speed of mass production. It has the characteristics of product diversification, individuation and production standardization, customer centered, and elimination of production and marketing conflicts.

When enterprises develop personalized customization, the key is to combine technology with digital technology, such as virtual fitting technology, which is worth exploring and exploring.

Yuan Liye, general manager of Taobao menswear customization department, said that China's clothing custom market is showing rapid growth.

In 2016, the scale of mass garment customization market in China was 102 billion 200 million yuan, and it is expected to reach 200 billion yuan in 2020.

2016-2021 years, private custom garments will usher in an inflection point.

According to the survey data, Taobao also shows that 63.6% of the active users of Taobao mobile phones are willing to customize.

Therefore, Taobao is vigorously developing menswear customization platform, through the industry vertical, T font strategy, horizontally expand category coverage, vertically and deeply integrate custom rules, and create a customized environment in an all-round way.

Qiu Chengkui, vice president of news Bird Group Co. Ltd., said that since the founding of the company, the news bird has always been market-oriented.

After the formation of the group in 1996, the customization was carried out immediately.

In 2014, it launched the whole category of private customization, and proposed 72 hours door-to-door service. However, in response to the market, the industry found a weak link in production.

Therefore, the Phoenix bird began to focus on intelligent manufacturing. Through customized cloud platform and pparent cloud factory building, it integrated intelligent manufacturing, customization, flexible production, cloud computing and other digital technology into a pilot enterprise of intelligent manufacturing of Ministry of industry.

Has become an irreversible trend, from the perspective of enterprise pformation and upgrading, this is a new breakthrough in the path.

Xu Zi, a senior designer of the white wedding dress, believes that Chinese traditional crafts are the foundation and the meaning of the moon white, which is custom-made for Chinese style elements.

Through the combination of the traditional Oriental clothing culture and the popular Western curve beauty, we create a customized product that allows more consumers to accept, and achieve the purpose of inheriting Chinese traditional culture and craft.

For such a high custom brand, it is the biggest problem that can let more consumers know and accept, making the advanced customization on the Internet Express, which may provide more space for the professional Internet platform that is similar to Taobao.

The founder of CEO, Fang Fang, believes that brand is user experience.

Brand needs to have a unique user experience, and constantly improve products and services around customers' consumption experience.

The essence of this round of consumer upgrading is personalization.

Clothing originates from tailored customization, and individuality is its gene.

Therefore, when people locate, they choose the high-end customization, which is within reach of this concept, and strive to provide consumers with high-end quality, fit, convenient service and high cost performance value proposition.

In the process of brand building, we set up pre sale, after-sale and after-sales services in series, creating platforms for connecting consumers and manufacturers, and using ERP system to connect directly to manufacturing plants.

Fang Qin said that China's intelligent manufacturing should be a new international label for China's manufacturing industry.

Sun Weiting, chairman of Huafu color spinning Limited by Share Ltd, believes that

The trend in the future is that the front end of the industrial chain, including yarn and fabric, is becoming more and more concentrated. The rear end is becoming more and more dispersed, which is manifested in the individualized and diversified demands of consumption. It also requires that the pattern of future clothing brand should be fully connected with the small and beautiful front end and the rear end.

Hua Fu industry is committed to upgrading from manufacturing flexibility to organizational flexibility to digital flexibility: main business segments, deepening manufacturing flexibility, creating a fashion Town, creating organizational flexibility, establishing a fashion network chain base, and a fashion industrial park, and so on, and establishing a number of professional apparel supply chain companies to create a digital flexible supply chain ecosystem.

For more information, please pay attention to the world clothing shoe and hat net information report.