Is UNIQLO'S Attempt To Improve Its Earnings?

"Weather affected" seems to have become.

The fast selling group of the parent company has to use words in the financial reporting season. Sometimes it is "too cold". Sometimes it is "too hot". In short, the weather will never be beautiful.

However, the bad weather is becoming more and more incompetent for the decline of the group performance. The group also realizes that apart from a discount sale, it is urgent to adopt new measures and measures to attract as many consumers as possible.

According to the world clothing and shoe net, Japan UNIQLO will start offering special store floors similar to flash stores in stores in central cities such as Ginza, Sendai, Nagoya, Osaka and Bodo in Tokyo in September 14th.

These floors will be the first to launch semi custom products for consumers of non standard stature.

What we call "semi custom goods" here.

It means that customers can make half finished products in stores.

Pick, then adjust the size of your clothes, colors, and the details such as collar and cuffs according to your preferences, and finally get the most suitable clothes for your body.

In May 2016, Liu Jing, chairman and CEO of fast Marketing Limited, talked about his views on the clothing industry. He once said, "I am thinking about what the future of clothing will become.

UNIQLO may provide semi customized products.

In the past, our clothes were sent from the factory to the store, and they might be delivered to the customers directly.

Commodities.

There is still excess production in the clothing industry, but this is still a promising industry.

If we want to change the way we communicate with customers, we need to change the industry first. "

In his later "uniformed plan", "change and customer communication" is understood as "to make all employees have immediate and direct contact to shorten the production cycle, and to listen to customers' opinions," to break the boundaries between the producers and the wearers, and to make the production more in line with the individual needs of every customer in the world ". According to the expectation, in the case of providing some basic templates in UNIQLO, consumers can do some collocation and personalized processing, place orders, and then the order will be directly shipped to the consumers.

UNIQLO never disdains itself for a mere "clothing company". Mr. Ryui Masa is more willing to define UNIQLO as a technology company.

In February of this year, the 2 year old "Ming Ming plan" was officially launched. Ryui Masa announced that the company is turning to the "information manufacturing and retail" format.

According to the world clothing and shoe net, UNIQLO launched a collaboration with consulting firm Accenture, hoping to develop a new system that could predict its future buying behavior based on customer purchase records. In March of this year, the uniqlo.com website on the company could enable users to have their own shape and preferences, and choose their collar styles, cloth patterns, and so on.

And let users more involved in the design of goods, providing the so-called customized services, not only UNIQLO, this year, many brands have launched the so-called personalized customization, but previously mostly footwear, from Nike's NikeID to Adidas's miadidas, the domestic sports brand Anta also launched in March the ANTAUNI custom shoes.

Nike's CEO Mark Parker once said: "in the next 10 years, the most likely innovation of the industry is personalized products.

Not only do you make changes and innovations in terms of function and aesthetics, but also include new ways of production that we can't do today.

So is UNIQLO's attempt to improve its earnings?

More interesting reports, please pay attention to the world clothing shoes and hats net.