Song Zhongji'S Dirty Sneakers On Fire Are Making A Lot Of Excitement Recently.

Losangeles store photo source: STORES - Golden Goose Deluxe Brand - Official Website

Song Zhongji, a former husband, was put on fire. Dirty sneakers Golden Goose Deluxe Brand has made new progress recently. This Italy fashion brand will continue to exert its strength in the retail industry. Recently, it has opened a new store in Losangeles and Venice.

According to the world clothing shoes and hats net, nearly a year, Golden Goose Deluxe Brand are out of business development period. Last December, brand Also came to Beijing and Sanlitun to open a shop. This strategy of common development in Europe and America and Asian markets also marked the original niche. fashion Single products go to a more commercial level. Golden Goose Deluxe Brand, founded in 2000, is good at reprocessing old materials and making old shoes specially. Therefore, Golden Goose has the potential of high-end positioning in terms of technical means. With the labels of "manual processing", "not exactly the same pair of shoes" and "making old technology", the price of a pair of Golden Goose can easily reach 3000 yuan RMB, and the most expensive retro Silver Star shoes are even tens of thousands.

But store expansion takes place mainly after the company has accepted external investment. In February this year, private equity giant Carlyle acquired all the shares of Golden Goose Deluxe Brand, and then began its expansion in Italy, the United States and other places. In September this year, the brand added a new store in Losangeles and Venice. The store layout was integrated with more modern elements, such as curved glass, brass showcase or marble mosaic floor. Losangeles has been more city and avant garde than Venice store. There is a private locker room in the store, and various signature sneakers are displayed on the wall.

"Retail development is the main development goal set by Carlyle and we are working with Carlyle to help our brands become more globalized and internationalized." Giorgio Presca, the brand's chief executive, said he had previously said he wanted to open stores in Munich and Rome.

Golden Goose Deluxe Brand currently operates 13 flagship stores, one in New York SoHo, one in Shangdong District, one in London, one in Paris, one in Tokyo, one in Beijing and one in Shanghai. Judging from the current sales figures, the US market is the most prominent. Next, Presca says the brand will also go to San Francisco, Miami and Losangeles.

And on the road to becoming famous, many Korean markets will also have some changes. It is reported that the distribution channels of Golden Goose Deluxe Brand were controlled by local partners in Korea before, but now the headquarters of the company has acquired the distribution control of the brand in Korea. South Korea is also the third largest market for small dirty shoes.

Carlyle capital has recently stepped up its layout in the fashion industry. The latest case is the acquisition of a minority stake in Chao Supreme. Previously, the private equity has invested in Moncler, TwinSet Simona Barbieri, Hunkemoller and other brands, as well as the Shenzhen brand we have reported before, in 2009, Carlyle received 150 million yuan investment in Carlyle.

The accelerated expansion of Golden Goose Deluxe Brand is in line with the needs of investors. In 2016, Golden Goose Deluxe Brand earned 100 million euros, operating profit of 32 million euros, of which 60% contributed from overseas markets outside Italy. Next, the brand will also actively develop shoes beyond the business, from the beginning of this year, the small dirty shoes brand will deliberately dabble in many areas such as lifestyle.

"Our goal now is to develop garment business." Presca told reporters.

Currently, clothing accounts for 18% of the total brand performance. According to Presca, the company is considering joining the next week's fashion week. Golden Goose Deluxe Brand is also increasing business in Russia and the Middle East. It expects to achieve two digit sales growth in 2017.

More interesting reports, please pay attention to the world clothing shoes and hats net.