CHIC Men'S Wear Scenery Is Good Here.

In October 13th,

A total of 53000 square meters, 783 exhibitors from 16 countries and regions, 815 clothing and clothing brands, 65722 professional audience's performance perfect ending.

Fashion men's clothing, as the top priority of the industry, has not failed to meet expectations. Diversified and personalized enterprises show their pformation results to the industry.

Enterprises focusing on foreign trade begin to expand the domestic market, customize them.

As a trend, cross-border has become the norm, and innovation has always been.

This is an era of competition.

Customization of Chinese products: advocates of fashion, simplicity and quick customization

When you turn the computer into the "Chinese product customization", a DIY personalized customization platform will appear before us.

As far as the details of suit fabric are concerned, such as buttons, lock eyeliner and so on, click and choose according to your personal preferences. Then, a Western-style suit will be automatically generated and displayed through online design, and input volume data of three sides and sleeves, and an exclusive order will be automatically generated.

This is the experience of the Chinese dress customization in the men's wear exhibition area. One suit of suits and shirts that are well made without losing fashion personality can be easily realized by simple steps.

"Customization has great potential for development in the domestic market. We are advocating fashion, simplicity, quick customization, technology, personality and taste to guide the positioning and promotion of products, and strive to meet the needs of all consumer dress scenes."

Its general manager Deng Xiaoliang said.

According to the introduction, Hua products customization is a customized processing brand launched by Zhejiang Shaoxing Boya Garments Co., Ltd., which specializes in menswear custom shops. During the same period, it also has its DATAILOR brand for C consumers. This is also the two main direction of its future customization.

Deng Xiaoliang said that the company was founded in 1999 and has long been an agent of Western European brand suits, focusing on the production of western style clothes.

Based on the needs of company pformation and insight into consumer preferences, the company began designing software in 2008 and reformed the traditional production system. In 2011, it launched the custom business.

"With the help of science and technology, we have independently developed a customized DIY system, which is directly linked to the factory's database from the front shop order, automatically identifies the size and type of the customer, automatically hits the page, and directly enters the production system, and the whole process is completely pparent, so that the customers can view the whole process of customized products in real time."

Deng Xiaoliang said, from the order to get the finished product seven days commitment time also let the enterprise time requirements accurately to every step of production, which link is out of time, which links appear repair, the system will alarm, and consumers can also supervise the whole process.

In fact, customization has been referred to as a direction of men's clothing enterprise pformation, and more and more enterprises have launched customized services, which will inevitably lead to new competition.

So, where is the core competitiveness of Chinese product customization? Deng Xiaoliang said, based on long-term cooperation with foreign countries, the company has "three libraries and one service" - style library, professional design team can quickly switch according to different styles such as English style, European and American style, Italian style and so on. The fabric library integrates the best quality custom fabric enterprises at home and abroad; the semi finished product library can be modified on the basic components, providing fast customization, service, not only for product processing, but also provides technical guidance, service training, matching display, marketing plan and other all-round guidance and services for customers.

"Making customized products is the central point. We need to extend the front-end -- the culture of the brand and the spirit of the craftsman, but also extend the back-end service, so that the customer can feel the value of money."

Deng Xiaoliang said that customized enterprises should have a long-term vision.

It is precisely this feeling that, in the current two or three years, China has already served more than 200 Custom Stores. It was launched in June of this year and has already joined DATAILOR partners.

OSPACE -- creating European life in all directions

Why? OSPACE European life, how to mix into a daily chemical bath brand in the men's wear exhibition area, many viewers can't help asking questions, but if we get to know their business mode, they will shout loudly, wow, so the crossover can still play like this.

"OSPACE Europe life is actually a business mode. It is the experience Museum of European daily chemical products with the price of the people, and is directly engaged and joined in the whole country. At present, it is trying to introduce the daily chemical products into the clothing store mode, and has a good cooperation with the clothing brand."

OSPACE Europe life operation director Wu Yingjun said, OSPACE Europe life belongs to the Italy men's clothing, leather shoes and other brands of Di Feng International, in 2006 began to introduce care products, in the major supermarkets, cosmetics chain stores to start sales.

Beginning in 2014, the company saw that China was becoming younger, the brand tended to create lifestyle changes, and saw the success of Korean brands such as Yue poetry and so on. The company integrated European cosmetics supply chain, introduced more categories to supplement it, and set up a special department to start promoting this model.

"At present, clothing stores are also looking for sticky consumption. After grafting our products, we can have fission in promotional activities, buy them at full price, purchase them at a price increase, and push these products synchronously.

At the same time, consumers' chances of returning to stores for the two time have also increased.

Wu Yingjun said that at present, OSPACE Europe has already started cross-border cooperation with costumes and home textiles brands such as La Natsu Bell, Roland, dream home and so on. It not only increases the way of interaction with consumers, but also increases the profit margins of clothing brands.

"Now this is a direction that our company is pushing."

Wu Yingjun added that H&M has launched its own perfume, and clothing brands such as ONLY and VEROMODA have begun to make make-up products. It also shows that this is a trend. However, there are challenges to the quality of clothing brands in the field of pboundary to cosmetics. The pboundary with OSPACE European life can provide a shortcut for the brand.

"We have products of different categories, prices and styles. We can make diversified choices according to the positioning and tonality of clothing brands."

But after all, there are two different areas. How can it be organically combined? Wu Yingjun said, for employees to import cosmetics from clothing is indeed a process, so late service is particularly important.

"We also set up a distance training to make a targeted training for the brand employees' strengths and weaknesses, so that operators can grasp the bright spot and selling points of the products.

We plan customized activities for our partners through our specialized market promotion.

Regardless of product support, it is necessary to follow up the whole process of service through the service, so that the agents and managers can quickly master the two carriers to better integrate.

Wu Yingjun said, in the future, it will expand the home products, expand the life style of European life, integrate books, electronic products, household products, clothing and other lifestyle related products.

This is only the first step.

"We hope to achieve the largest and the most complete cross border between cosmetics and clothing in China, and cross boundary is also our top priority."

"Guangdong City cowboy club" -- innovation leads the trend

The bulbs that are wrapped in jeans are gleaming, the dolls made of Jean are simple and charming, and the tall people are intelligent and have close contact with the people. It is no wonder that the exhibition hall of the Guangdong cowboy club always flows like a tide in the three day exhibition.

Guangdong cowboy club is the only Guangdong cowboy fashion industry chain service platform, advocating cowboy chain enterprise resources complement each other.

According to its joint sponsor Joneaa, there are more than 200 member enterprises in the Guangdong cowboy club. The collection of Aloha, HellowBoBo, tech, YINCHUANG, BETTERLIN and JoneaaXie covers seven from fabric to brand, focusing on cowboy supply chain.

"Innovation is the foundation of the cowboy industry, whether from fabric or design."

For many years engaged in design work in the field of jeans, Joneaa has a deep understanding of this.

In the past two years, she used the concept of environmental protection and worked with colleges and universities to make full use of cowboys' anticipation to develop a series of cowboy dolls and turn waste into treasure.

"At the same time, this is also consistent with the idea that cowboy brands want to extend their products and build a cowboy lifestyle."

The new cowboy new product, which contains conductive fibers, is the result of increasing intelligence research and development from the fabric link. It can increase the metabolism of the body, prevent radiation and prevent static electricity, and increase the functionality of the cowboy.

The anti coloring denim fabric launched by Butlin textile Limited has not only increased its color fastness, but also feels very soft and has reached the forefront of the world.

Yang Xinwei, general manager, said: "we have experienced precipitation for several years, and we have a clear idea and development, focusing on R & D.

Transactions have been cash only for many years, but it is based on product trust that partners have never left. "

On the first day, the first time he attended the exhibition, he received a large list of the United States, which was pleasantly surprised by Xie Shaoqin, the responsible person.

"We have been concentrating on combining the crafts such as bead and embroidery with cowboys, and striving to bring a new look to the traditional cowboys. The biggest affirmation of the market is our greatest efforts."

In the interview, you can feel that Joneaa has deep feelings for cowboys, and not just Joneaa. It is precisely this group of people who love and pride cowboys that push the industry forward.

Red day clothes - good products speak.

For the first time to participate in CHIC's red day clothing, it is a sublimation of the enterprise.

"In the past, we focused on exporting, and participated more in international exhibitions (such as the United States and France). In the past 3 years, we feel that the domestic market has very good prospects. We hope to introduce our products and enterprises' advantages to expand the huge domestic market, so that more customers can recognize and recognize us through this platform."

Its design director Fu Kewen said.

Huge oil cans, random street graffiti, and wall tiles, hemp rope, gear and other details, cowboy farm atmosphere of thin out.

Unlike many cowboy companies who want to make a difference between modern decoration and retro products, red is hoping to build a cowboy's farm.

"Cowboy originated in the West. In order to inherit this culture, we hope that the products built in the future and the Red Sun brand will also remove some traces of industrialization and advocate a natural state."

The cowboy products echoed with the whole category and high quality processing ability of the clothing company.

The products cover adult men's and women's wear, children's men's and women's wear, and have good and sustainable cooperation with both domestic and foreign brands.

"Red sun is a 18 year old cowboy clothing manufacturer from weaving to clothing to washing water. The garment industry in Jiangmen, Guangdong can rank in the top three."

Fu Kewen said that washing water is the most critical part of cowboy production. In this respect, the talent is quite complete. Whether it is development or production, it can meet the needs of different enterprises.

"The red sun has the water washing technology that keeps pace with the times. The earliest is the water treatment plant co operated with Diesel, Gucci, Armani, Levi" s and so on. Therefore, it can be shoulder to shoulder internationally.

Fu Kewen said, and red day started from the fabric, it can control the cost well, and has a professional design and development team for more than ten years. It has a complete chain production system and ERP management system for enterprises, and can serve as a quick reaction chain for the brand market.

"Every enterprise has its own strengths. We will win the recognition of customers and the market through the new fashion trends and the development of new market and new products."

Fu Kewen said that the next step will be to launch its own brand.

"Only by doing well in internal work can other businesses succeed.

Degr Z Z ro - new species shirt, operated in new retail mode

Ironing trouble, time-consuming and arduous; good shirt expensive, cheap shirt LOW; poor wearing experience, fabric uncomfortable, very restrained, not self-cultivation, no type, collar deformation easily......

This is for most consumers.

The understanding of products and the focus on the comfortable and luxurious shirt brand Degr e Z e ro changed this understanding.

Its brand responsible person, founded in May 2017, Ruijin zero Clothing Co., Ltd. launched this brand, the purpose is to redefine a shirt, to solve the three major pain points of traditional shirts, hoping to bring consumers a comfortable, simple and stylish experience.

"Micro - accessible price; luxury luxury quality."

It is the positioning of the brand of Degr e Z RO, and it is also the expectation of consumers for products under the background of the upgrading of consumption and the rise of new retail.

The shirts made of extreme fabrics and unique technology (currently without shirts of the same market) have been recognized and sought after by the users since the launch of the market.

In addition to its unique market, the business mode also subverts the traditional sales mode. According to the introduction, Brand Company is committed to building a group of users on line and online, a set of teams, a set of stocks, a set of products, and a unified price of the "51" new format.

The mode of cooperation between direct and urban partners is to open up all channels under the online and offline channels, and enter the sales mode with multiple entries. The operation is not limited by time and space.

One city, one shop and all channels can control the wind and win the future.

More interesting reports, please pay attention to the world clothing shoes and hats net.