Fitness Will Become The Weathervane Of This Year'S Double Eleven Consumer Market.

It is one year, two eleven, complicated calculation rules, all kinds of buy and regret lists will fly to consumers like snowflakes.

At this time of year, it seems that no purchase is missed, and it seems that some regret is bought.

For sports enthusiasts, it is about eleven times a year to get a few hang ups for themselves, so that they can afford the sweat that they have been running through this year, so that they can continue to work hard, lose weight and shape in the new year.

According to the world clothing shoes and hats net,

Sports revealed this year

The main push is the fitness course. They will combine one trillion Wade, HOSA, American and Japanese fitness three large fitness organizations, and launch fitness cards and course products in Tmall.

The three are large chain companies with many chain stores in Shanghai and other first tier cities, and this "explosion" is mainly based on 21 days or a month or so.

It is in line with the trend of the current trend to dig a single point in depth. In addition, almost every gym or yoga studio has its own double eleven discount activities.

In order to better promote the purchase, businessmen are also doing all kinds of tricks. The products of fitness courses promoted by Ali sports will be broadcast live on Taobao and Youku, bringing the positive PK of net red fitness trainer, which is very close to the trend playing method.

Many institutions and insiders pointed out that the important growth point of this year's double eleven sports consumption area is the fitness field.

In addition to the fitness course products, you can find that all kinds of household appliances on Tmall have a great discount.

Behind this growth, on the one hand, is the upgrading of the overall sports consumption expenditure of a second tier city, and on the other hand, the continuous marketing of sports brands.

In other words,

It is most necessary to call on consumers to invest in sports, and sports and fitness participation will promote sales of sports brand instead.

This "benign cycle" is particularly clear in double eleven.

When the fitness product is regarded as the core of sports consumption, the major brands of the eleven discount brands will naturally be dominated by Nike.

It is not hard to find Tmall open. It is not hard to find that the discount rate of Nike double eleven this year is not small. Basically, the basic money has been hit by 50 percent off. The price of women's multi sports bra is around 200 yuan, while the price of tight pants is only one hundred.

And the number of products covered is more than in the past few years. Nike's flagship store on Tmall's flagship store is the most popular pair of sports shoes. The cheapest group and two pairs are priced at 498 yuan. Although the styles are not new, the price is attractive and cost-effective.

At the end of September 2017, Nike released its first quarter financial results for the 2018 fiscal year, and sales in Greater China continued to maintain a steady upward trend, with single quarter sales exceeding US $1 billion 100 million.

This pair of eleven, Nike has a large amount of stock, participating in discount shoes over three hundred pairs, and the total stock of sports shoes reaches 3 million 400 thousand pairs. Therefore, there is also speculation that there is a possibility of "clear inventory".

However, from the pre-sale perspective, it is expected to further enhance the two quarter sales by double eleven.

And Tmall's related operational data show that the rate of double eleven down payment is less than two percent.

In November 12th, after the double eleven, Nike was the main sponsor of the Shanghai marathon. Therefore, it was too late to buy bright equipment for the horse.

Of course, the top priority of double eleven is always "hoarding goods". If there is no high demand for fashion trends, then the double eleven is a good choice.

In fact, not only Nike has given such sincerity, but all sports brands are unwilling.

Throughout the sports brand of this double eleven, basically are big discount + star promotion two pronged approach, including marketing means are included in the live broadcast, video interaction and other new fashion.

For the whole sports consumer goods industry, the advantage of fitness becoming double eleven "star products" is that it represents the pursuit and promotion of people's lifestyle and quality, and this kind of fitness craze is bound to drive the sales growth of sports brands.

Of course, the value of this big cake is not limited to the sports brand giants such as Nike and Adidas, including the daily clothing brands including UNIQLO and GAP. It has also begun to share a slice of the sports consumer goods market. Eleven times ago, the new China middle quality life report released by UNIQLO shows that exercise habits have become one of the five characteristics of the new middle class, and the Sports series of the brand has gradually become the main thrust.

More interesting reports, please pay attention to the world clothing shoes and hats net.