Is There A 1 Billion 900 Million Inventory Of Billions Of Debts That Can Slow Down?

According to the world clothing shoes and hats net, today's

"Global shopping festival", the protagonist is still Ali and Jingdong.

Have you ever thought that 5 years ago, there was also a family.

Dare to take the grain to the needle, it is the guest.

In 2011, the founder of van guest was the most impressive Internet bigwigs in China. He was the only one who had the fame of Ali and Liu Qiangdong of Jingdong.

Current

It has fallen from heaven to the abyss.

From the valuation of 5 billion dollars to investors do not see, from more than 13000 people to only 180 people, the office from the East 3rd ring top office building to move outside the South Fifth Ring Road.

There are 1 billion 900 million stocks and billions of liabilities.

All of them tell the sad old age of the founder, can he come back slowly?

Chen was born in 1969. He was a member of Ma Yun's generation.

Once in the hearts of post-80s, the position of customers is even ahead of Alibaba and Jingdong.

In 2007, the establishment of all customers caught up with the outbreak of the garment industry.

According to 2009 figures, the gross margin of sales in the clothing industry reached 14.49%.

Including Lining, Anta, ZARA, Mango and other clothing brand stores are expanding rapidly.

The national textile and garment enterprises also increased rapidly from 16819 in 2009 to 17996 in 2010.

The magic of "all objects" and the popularity of capital markets have made Chen Chao the top of the wave.

"Our opportunities are great. We pursue scale, and we all pursue scale."

Chen said.

By the end of 2010, the average passenger growth rate was over 500%.

In 2010, the development of old business reached its peak. However, because of the low share price in the US stock market this year, many Chinese enterprises were listed on the stock market.

It is hoped that the revenue in 2011 will be over 10 billion, which is five times that of 2010.

So customers constantly expand SKU, and even built a POP platform, selling pots and pans.

In 2011, both cash flow and user repeat purchase rate were very gratifying, and there was no backlog.

Old age is full of ambition, and there are many aspirations and ambitions in it to fulfill.

However, the actual result was cold and cruel. In the year, the company's sales revenue was only 3 billion 200 million. Although it had achieved an increase of more than 100%, however, because of the development decision of Hurricane rush, this year, the customer lost 600 million and the inventory backlog was as high as 1 billion 445 million yuan.

The market environment has declined sharply, and textile and garment enterprises have reduced by 7545, leaving only 10451.

Each clothing brand began to store and clean up on a large scale. Lining shut down 1821 stores in 2012.

Van Gu's crazy expansion did not bring in 10 billion yuan of sales. Chen finally gave up the IPO plan on the eve of the roadshow in November.

Old age decided to pform all customers. At that time, the old age was not like today, so it can jump out to examine the trend of the whole garment industry.

He thinks that the management of everyone is not a problem, rather than realizing that customers are walking in the wrong direction.

At the 2012 annual conference of customers, Chen admitted that in the past year, customers had encountered enormous challenges. After that, they adjusted the organizational structure of all customers, split the original two departments into 6, and later became 10.

However, these management reforms have not stopped the declining trend of customers.

The success of the "object" advertisement has undoubtedly promoted the development of all customers, but too successful advertisements can easily deceive people's eyes.

The quality of fan products is causing the rapid loss of users.

By the end of 2012, the backlog of van customers was up to 2 billion yuan.

At this time, the van guest moved from the bustling East Second Ring Road to the remote Yizhuang. The whole team was reduced to only more than 300 people. The debt collection or bankruptcy has become a topic of conversation.

In 2016, Chen announced that the company had already solved its debts and nearly two billion yuan inventory problem.

Starting from the establishment of van guest in 2007, it took 10 years to make the 20 billion valued company to 2 billion.

All visitors can only become people's youth memories, but old age is a failure.

Why did he fail? He sold the seeds of failure at the beginning of his business.

The era of single combat has passed, and now is the era of win-win cooperation.

Such as Ali's Ma Yun has "Eighteen arhat", Tencent's "five tiger will", Baidu's "seven swordsmen" and so on.

Behind the expansion, there must be a team and talents to support. The people and team behind the boss are very important.

As one of the leading figures in the field of e-commerce in the past, Chen and his fans have another chance to make a comeback? As a good brother Lei Jun, he confidently said: "if everyone does not make a big mistake, the chance of success is 99%."

What do you think?

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