Does Jinjiang Rely On "One Pair Of Shoes" To Create A "Sports City"?

According to the world clothing shoes and hats net, 10, 2017

The Jinjiang International Marathon officially fired a gun, and more than ten thousand runners from home and abroad enjoyed their best running on the most beautiful track in Jinjiang.

This is the first international competition since Jinjiang successfully won the right to host the eighteenth world middle school games in 2020.

For Jinjiang, this is not only a marathon race, but also a national Carnival in this city.

Through the prism of Jinma, it reflects Jinjiang's imagination of sports industry and the pursuit of sports city.

In the past 40 years since reform and opening up, Jinjiang has been relying on "one pair of shoes" to create hundreds of billions of output value.

Manufacturing industry; now, standing on the draught of national fitness, Jinjiang also wants to continue to grasp the key word of "Sports", and promote tradition from such aspects as competition economy, sports exhibition, health service, sports tourism and so on.

The service industry is pforming into a multi industry integration to create a "Sports City" worthy of the name.

Liu Wenru, Secretary of the Jinjiang Municipal Committee of the CPC, said that Jinjiang will promote the industry and the city in an all-round way through the sports elements and international exchanges brought about by major sporting events. "Let Jinjiang go to the world and let the world know Jinjiang".

Opportunities brought by a pair of shoes

On the track of the horse race, a unique landscape is difficult for other marathons to match. That is the participation of enterprises.

This year's Jinma, including XTEP, Changbai Ganquan, Shanxi industrial machinery and so on, runs over more than 50 enterprises, covering a number of industries.

In this way, they highlight their corporate culture and their vitality.

This is also the unique charm of Jinjiang.

As the most active place of the domestic private economy, Jinjiang's private economy has been developing rapidly in the past 40 years since reform and opening up.

The manufacturing industry represented by sporting goods is the best among them.

Nowadays, referring to Jinjiang, most people think of a famous brand of sports goods, such as Anta, XTEP and 361 degrees.

The sports industry has become a distinctive label of the city.

This achievement is not achieved overnight, but based on 40 years of hard work by sports industry practitioners.

From early simple imitation manufacturing to subsequent brand building, and then to the capital market, until now, from single manufacturing industry to other fields of sports industry chain extension.

In the past 40 years, the development of sports industry in Jinjiang is very clear, and has successfully built its own mode.

Up to now, several leading sporting goods products have successfully created their own distinctive brand attributes.

XTEP is a typical example.

By holding hands with Chi Mei holdings, XTEP has begun to enter the sporting event operation industry, and will set up a joint venture to carry out deep cooperation in such aspects as event operation, brand promotion, market development of innovative sports equipment and supplies, and industrial chain integration layout.

This year, Anta, which has repeatedly touched hundreds of millions of market capitalization, has made further efforts in multi brand strategy. Anta has formed a relatively complete brand matrix through the acquisition of brands such as Fiat, KO LON SPORT and Xiao Xiao cattle.

As Ding Shizhong, chairman of Anta group's board of directors, said, "if we rely on Anta's single brand, we can not surpass Nike and Adidas.

But when we implement multi brand strategy, we may create more possibilities.

Others, such as 361 degrees, noble birds and so on, are also extended in every dimension of sporting goods.

Thanks to this expansion, these brands have really opened the door to the sports industry.

The practice of enterprises has also been recognized by experts.

When investigating the sports industry in Jinjiang, Bao Mingxiao, director of the sports and Social Sciences Research Center of the State Sports General Administration, suggested that in the development process of Jinjiang sports industry, sports services and sports products should be equally emphasized, sports plus and Internet plus should be combined, so that sports could be integrated into medical, fitness and other related industries, and the Internet would be used to promote the product development, design and sales process of manufacturing and service industries, so as to improve the comprehensive strength of sports enterprises.

Nowadays, the sports industry in Jinjiang is following this development path.

The data will not lie, and the achievements of Jinjiang's sports industry are obvious to all.

At present, 21 state-level sports brands (well-known trademarks) and 21 sporting goods listed companies have been successfully developed. 2 enterprises have been approved by the national sports industry base demonstration units, 1 enterprises have become official sponsors of Rio Olympic Games, and 2 enterprises have become sponsors of the Olympic Committee of China.

Sports is the unique "DNA" of Jinjiang people.

A marathon can be successful. Apart from the organization and participation of the event itself, the participation of people in the venue is more essential.

The reason why Jinjiang can be called the national Carnival of the city of Jinjiang is the participation of the citizens in the "fancy" of the top events of the gate.

Prior to the event, the organizers recruited ten thousand types of smiley faces, including Meng WA, paternity photography, show love, singleton, modeling and running friends to prepare for Jinjiang's "card calling" and other types of smiley faces, which were jointly launched by the Organizing Committee of the horse racing competition and the Jinjiang economic daily.

In the course of the competition, many people came to the side of the track to cheer and cheer for the participants.

The plateau is one of many spectators.

On the day of the competition, she and her husband and son came to the scene early, cheering and applauding the athletes.

She said that Jinma was an international event at home, and she did not want to miss it.

"Now we are watching the game with our children. When our son grows up, we can run with the family."

This is the release of sports genes flowing in Jinjiang's blood.

As Liu Wenru, Secretary of the Jinjiang Municipal Committee of the Communist Party of China, said, "sports are Jinjiang's unique" DNA "and sports are also factors that activate our city's vitality.

In Jinjiang, the basic competitiveness of the county economy has always been the forefront of the country. The consumption level, consumption structure and consumption pattern of residents have changed significantly. Sports is becoming a new hot spot of consumption.

At present, there are up to more than 2600 sports venues in Jinjiang.

Every year, there are more than 2000 sports events involving mass and local air sports in Jinjiang. Basketball, volleyball, soccer, swimming, dragon dance and lion dance are very popular. They have won the title of national sports advanced city, mass sports advanced group, martial arts town and swimming village.

With the active development of folk sports, in recent years, Jinjiang has also actively created a number of brand events, such as the Jinjiang International Marathon, the national beach volleyball match, the national fitness and fitness Championship final.

The successful cultivation of these events has enriched Jinjiang's sports connotation by attracting more attention from the outside world and enhancing the overall visibility and influence of Jinjiang.

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Let the world fall in love with sports in Jinjiang

A successful marathon reflects the strong industrial foundation of Jinjiang and the sports genes flowing in the blood of the citizens. This gives Jinjiang more energy to achieve the goal of "Sports City".

At the end of the Jinjiang municipal Party Congress, Jinjiang proposed that we should seize the strategic opportunity of "healthy China" and "sports power", and take events as the traction, including large-scale events, including Jinma, to promote the vigorous development of mass sports and national fitness programs, activate sports consumption, and ignite the enthusiasm of the masses to participate in competitions and participate in sports.

At the same time, Jinjiang will strengthen the plural guarantee, introduce the special policy of sports city construction, guide the establishment of sports development fund, speed up the construction of public service platform, strengthen the education of professional talents, and form the propelling pattern of government leading, market operation and social participation.

The ultimate goal of all kinds of practices is to let the world fall in love with Jinjiang for sports.

Let the world fall in love with Jinjiang because of sports. Jinjiang has both the existing development foundation and the future development needs.

The existing development bases include both industrial and sporting events.

Especially in recent years, these large sports events have made Jinjiang's "Sports" image deeply rooted in the hearts of the people.

The success of the eighteenth world middle school Games held in 2020 is a rare opportunity for Jinjiang. It will be the first international comprehensive event ever held in Jinjiang.

Of course, this will be a "big test" for Jinjiang in the first time, but it will also further release the sports factor of Jinjiang.

Events are only a small part of many efforts made by Jinjiang to build sports cities. In the future, Jinjiang will continue to exert force in the sports manufacturing industry + sports service industry, promote the pformation and upgrading of the sports industry, build a complete sports industry system, form a truly complete sports industry chain that promotes the development of the service industry, further integrate and optimize the allocation of resources, integrate sports elements into urban planning, design and management, constantly improve public facilities, and strive to build the city's "sports life circle", so that citizens can have better sports and fitness, have better health and better life, and become the real beneficiaries of Jinjiang's "Sports City".

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