Hot Spot Preview The "Global Fashion City Index" Will Be Released In The Third China (Shenzhen) International Fashion Festival.

How to evaluate the global fashion capital rationally? Who will become the new global fashion capital? For example, the issue of fashion concern will be held in January 18, 2018.

Announced.

During the fashion festival,

Shenzhen, European textile and garment research institute, China Textile and clothing education association and other institutions jointly developed at home and abroad.

"It will be released simultaneously in many international cities such as Shenzhen, Milan and New York.

At present, the global fashion industry is facing a critical period of great differentiation, great adjustment and great changes. The contrast of the global fashion forces has begun to reverse. For a long time, the fashionable layout of "Europe and the United States alone and the west wind and eastward" is expected to be rewritten, and China is emerging as an emerging international.

The capital is ripe.

With the continuous enhancement of China's comprehensive national strength, especially "

With the steady progress of the strategy, China has ushered in the great strategic opportunity to "return to the global fashion home".

another

On the one hand, for a long time, China's cities, as the echelons of the later fashion cities, lack of professional, rational and systematic guidelines for the research, judgement and analysis of the international fashion cities. On the one hand, they lead to the lack of reasonable recognition of the fashionable development and construction level of our cities and the status of our cities in the global fashion city coordinates. On the other hand, because of the lack of proper reference frame, the domestic cities create the international fashion capital, unable to formulate rational and scientific development roadmap, in the embarrassing situation of "big thunder and little rain", and the government departments lack practical decision-making reference for the development planning of the fashion industry.

"Great opportunities for the times.

Therefore, focusing on the new changes in the global fashion industry and the new pattern of the domestic fashion industry, it is particularly urgent and necessary to use rational and constructive professional tools to scientifically grasp the development context of the global fashion city, and to plan the roadmap and timetable for China to create the new global fashion capital.

Based on the above considerations, in 2017, the Shenzhen Fashion Designers Association launched the global fashion city index research team, and set up a number of index systems such as industrial quality index, international image index, fashion environment index, public service index and design innovation index in the compilation principles, generation path, algorithm system and index selection.

Guided by the fashion city index evaluation and analysis model, the annual index data of the global fashion cities are collected in depth, and a total of several sample data, including a number of refined index data, are comprehensively evaluated on the basis of them, forming a systematic evaluation result.

According to the director of the Organizing Committee of China (Shenzhen) International Fashion Festival and Zhou Shikang, President of the Shenzhen Fashion Designers Association, the research results creatively construct the first index group of global fashion city monitoring, forming a complete fashion city management system from information collection, calculation, evaluation, to publication and implementation, providing professional quantitative tools for the outside world to evaluate and study the global regional fashion capability construction, fill gaps in the global fashion city index analysis, and become the chief "weathervane" to interpret the development of global fashion cities.

As the first global fashion city

The index system of the comprehensive and quantitative reflection of the development trend and the "global fashion city index" created by the Shenzhen Fashion Designers Association and other agencies have opened the lead in the study of the urban fashion development with index tool rationality, and will create a "global fashion city index" for the relevant government departments.

"Providing scientific and rational decision-making reference.

The index system will also become an important starting point for the exchange of domestic fashion cities and international fashion cities, opening up a fast track for international cooperation in the development of China's urban fashion capability and fashion industry, thus building "a fast track for international cooperation."

"The global fashion community.

The global fashion city index has not only become a new heavyweight global fashion publishing platform representing Shenzhen, but also an important window for the international community to understand China's urban fashion. At the same time, through the "global fashion and China release", it shows the international soft power and influence of Chinese fashion, and enhances the international discourse power of Oriental fashion aesthetics.

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