Beijing'S First Folli Follie Will Break Through Women'S Marketing

The opening of Wangfu central is Beijing.

It brings many brand-new brand stores.

According to the world clothing shoes and hats net, 22, Greece from the international

Brand Folli Follie, the first brand new image shop in Beijing, opened in Wangfu central. At the unveiling ceremony, the four party costumes produced by the Folli Follie "Wonderfly series" match were displayed on the spot.

Luo Huiru, director of FF Group China, said that the new image store is located in the Wangfujing business district. First, it is optimistic about the market of Wangfujing business circle. The two is the unique tourism attribute of Wangfujing business circle, so that Folli Follie stores can not only radiate to local consumers in Beijing, but also display more brand images to more non Beijing tourists.

Beijing's first Folli Follie brand new image store

Unlike Folli Follie, which had previously been the image of orange and white dominated stores, Folli Follie was the first new image store opened in Beijing, and Folli Follie Wang Fu central store has injected modern urban elements into shop design and display, including marble floors, rose gold ornaments, mirrors and open doors.

Such combination is more fashionable than the original store image.

Luo Huiru introduced that the new image of Wang Fu central shop is more consistent with the creative works of Folli Follie brand and the idea of encouraging urban women to play the creative ideas.

Luo Huiru introduced that the central palace of Wangfu, located in the long history of the Wangfujing business circle, witnessed the blending of modern and traditional.

Folli Follie, as a world-renowned fashion brand, will locate the first brand new image store in Beijing, which is an important part of the strategic layout of brand upgrading.

First of all, the market performance of the Wangfujing business circle is better. Secondly, Wangfujing street has gathered tourists from all over the world. This means that the Folli Follie Wangfu central store can radiate more and more consumers in the display of brand image.

Folli Follie is a modern female designer.

Mini show shows many styles

Mr Ma said that the word "Folli Follie" in Italian means "crazy madness", which means pursuing dreams and aspirations ceaselessly.

Since its inception, Folli Follie has been a popular fashion design for women.

At the end of the year, all kinds of dating parties are frequent. In response to this demand, Folli Follie also unveiled the brand party creative dress at the unveiling ceremony of the new image shop.

Folli Follie takes the brand of "Wonderfly series" as its inspiration in the autumn and winter of 2017, and creatively combines it to create 4 sets of modeling costumes, such as entertainment parties, annual dinner parties, girlfriends parties and dating blind dates.

This mini show also showcases the diversity of Folli Follie jewelry combination, which provides a richer choice for women who often need different accessories to attend different occasions.

Luo Huiru told reporters.

Luo Huiru, director of FF Group China, interviewed

Women's marketing will break through in the future

Folli Follie is one of the two major brands of FF group, the main female market, and the other one is the high-end jewelry brand Links of London.

It is worth noting that although the works are aimed at women, the marketing of Folli Follie will break through the female group.

Luo Huiru told reporters that according to the brand's current big data, there is a certain proportion of men in the group purchased by Folli Follie.

"Most boys buy Folli Follie products for girlfriends or girlfriends."

Luo Huiru introduced, "to see this consumption feature, Folli Follie hopes to attract more male users who want to find suitable gifts for women, and expand the market."

According to the introduction, in the follow-up marketing planning, Folli Follie will break through the female group and express the carrier of love to attract more consumers.

More interesting reports, please pay attention to the world clothing shoes and hats net.