Vigna S Borrowed From Winnie The Pooh, 2017 Revenue Surged 245% 2018, The Main Attacking Baby Market.
Vigna S, the head of domestic women's clothing company, increased 2 billion 564 million in 2017, an increase of 244.5% compared with the same period last year. The net profit attributable to shareholders of listed companies was 190 million, an increase of 89.32% over the same period last year.
During the reporting period, there were 201 new stores and 249 stores. By the end of 2017, there were 1449 stores in the company.
The increase in 2017 was mainly due to the positive impact of the main business, from the brand VGRASS of the company's main brand and the brand of Winnie TEENIEWEENIE, the newly acquired Korean clothing and love group.
Brand:
VGRASS's revenue was about 792 million, up 10.52% over the same period last year.
The unit price of product tags increased by about 18% over the same period last year, and the unit price of sales increased by more than 20% over the same period. The average single store income increased by nearly 30% over the same period last year.
Yun Brocade's revenue was about 22 million 50 thousand, down 19.8% from the same period last year.
The brand currently has only one direct store.
TEENIE WEENIE's revenue was about 1 billion 744 million, an increase of 69.53% over the same period last year, and its gross margin increased by 2.17 percentage points.
4 billion 400 million net profit of Winnie bear doubled in the first quarter
In January 2017, he bought Korea for 4 billion 400 million yuan.
clothing
TeenieWeenie of the group's love affair.
From last year's annual report and this year's quarterly report, this acquisition behavior has begun to bear fruit.
In the past year, Vigna S grew 244.5% to 2 billion 564 million yuan in business revenue, TeenieWeenie brand contributed 68% of the proportion.
In the first quarter of this year, the company doubled its profits.
It is understood that TEENIEWEENIE opened 199 stores last year (177 Direct stores, 14 franchisees), 213 stores (Direct stores 205, 7 stores), as of the end of 2017, TEENIEWEENIE has 1286 stores (1169 stores, 7 stores).
2018 a large number of shops to seize the baby.
Children's wear
market
TEENIEWEENIE uses its own advantage cartoon and differential ability to correspond to the market. The new Baby brand is launched. In 2017, the test store successfully opened a shop and got about 200 thousand sales per month. The shopping malls ranked first. In 2018, a lot of new shops were planned to seize the children's clothing.
market
。
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