Lining Shares Hit A Record High And Business Revenue Continued To Refurbish.

In the first quarter, influenced by the Spring Festival and other factors, Anta, Lining, XTEP and 361 degree four brands all received good performance feedback. 　　

　　 Lining's future orders are growing steadily.

On the afternoon of April 23rd, Chinese sports brand Lining announced the order statistics of the fourth quarter of 2018. The total amount of orders was 10% to 20% lower than that of the previous year. Besides, it does not include Lining YOUNG. Children's wear Brand, including the Lining brand product orders of franchisees, has been growing year by year for the 18 consecutive quarter.

Meanwhile, Lining released performance data for the first quarter of 2018. Last year, Lining's same store sales rose 10% to 20% year-on-year growth in March 31, 2018 as compared with the number of sales points that have been put into operation since the same quarter last year.

From the perspective of channel, direct retail sales and wholesale distribution channels have achieved an annual increase of 10% to 20% and a small number of units.

It is worth noting that the growth rate of e-commerce business is 30% to 40% higher than that of the previous year. When the annual report was released in March this year, Lining said that the electricity business grew by 10% to 20% in 2017, and at the same time, it gained a higher growth rate for third consecutive years. The company will further integrate more brand resources into the electronic business platform in the future.

As of March 31, 2018, the number of Lining's sales outlets in China totaled 6730, and this year it has reduced by 66. Among them, Lining YOUNG stores increased by 27, and retail and wholesale businesses decreased by 47 and 46 respectively. In January, Lining took over 361 stores of authorized dealers, and the brand continued to optimize its channels.

The 2017 fiscal year report released in March shows that Lining's operating income reached RMB 8 billion 874 million yuan, an increase of 10.17% over the same period last year. Net profit for the whole year was 515 million yuan, down 19.9% compared with the same period last year. If we ignore the 313 million yuan of 10% shares sold in 2016, the net profit is 56%. Income composition, Lining's main brand revenue accounted for 99.4%.

Because Lining channel inventory reached health level, gross profit margin expansion and financial cost reduction, to capital. market With confidence, Lining's stock price has continued to improve in the near future. In April 13th, the company's share price rose to HK $9.82, a record high in the past 7 years. As of April 23rd, the total market value was HK $19 billion 47 million.

Recently, Anta, Lining, XTEP and 361 degrees have released quarterly data, affected by the Spring Festival and other factors, the four brands have received good performance feedback.

As of March 31st, Anta's first quarter sales grew by 20% to 25% over the same period in 2017. The more concerned data is that the sales of other brands of Anta group, which is mainly based on FILA, increased by 80% to 85% compared with Anta's main brand. In the same period last year, this figure was 40% to 45%, and now it has doubled.

During the period, XTEP's average store sales increased by double-digit growth over 2017. Retail discounts remain at a low level of 7.5 to 20 percent off, and retail inventories are at a healthy level for about 4 months.

361 degrees also achieved overall growth. The retail sales of the main brands in the first quarter increased by a single digit year-on-year. Children's wear The brand achieves high unit growth, and its outdoor brand ONE WAY has a low double-digit growth rate.