Hebei Province Launched The Clothing Industry Pformation And Upgrading Action Plan

A few days ago, the general office of the Hebei provincial government issued the "action plan for pformation and upgrading of garment industry in Hebei province". It was put forward that in 2020, the fashion design ability and intelligent manufacturing level of the garment industry in the province increased significantly, and the brand leading role and the quality of industrial development were significantly enhanced. The main business revenue of the garment industry in the province reached 180 billion yuan, an average annual growth of 10%, and the revenue of the main business was over 1 billion yuan, 15 enterprises.

Building advanced clothing manufacturing heights

With "smart manufacturing" to improve clothing quality.

A new round of technological pformation has been launched in garment enterprises across the province, and intelligent manufacturing has been implemented in key enterprises, supporting the development of new equipment such as automated template machines by joint universities and research institutes.

By 2020, 1-2 smart factories (Digital workshops) have been built in men's wear, shirts, casual wear, fur and leather clothing and other sub sectors.

Develop large-scale customization.

To promote the establishment of human body database for enterprises, formulate the standard of clothing size, and apply Internet technology to improve the accuracy of 3D body measurement, edition design, 3D visualization and virtual fitting.

Since 2018, we have organized a pilot project of garment customization, promoting key enterprises to build information interaction platform between consumers and enterprises, and providing collaborative supply chain for industrial chains, so as to realize the intellectualization of customized production.

Cultivate 7 distinctive industrial clusters.

The city and county governments should be encouraged to concentrate all kinds of elements and create superior industrial clusters.

By 2020, the output value of 7 industrial clusters, including Qinghe cashmere, Xinji fur clothing, Suning and Zaoqiang County Daying Town fur, Ningjin casual wear, Zhangjiakou Wanquan district ice and snow sports brand clothing, Cixian children's clothing industry, and so on, reached over 10 billion yuan, of which 1 industrial clusters reached 50 billion yuan.

Construction of the 5 major Creative Industries Park.

We should rationally plan the positioning of garment industry in Xiong an new area, and create the fashion design industry in Xiong an new area.

Build Shijiazhuang garment design incubator base, and promote the construction of Hengshui industrial new district garment industry park, Langfang Yongqing International Garment City, Cangzhou east pearl pearl dress culture industry creative garden.

By 2020, cities with industrial advantages will cultivate and build 1 fashionable clothing and clothing features townships.

Build a public service platform.

Carry out the activities of "100 garment design institutes entering the park and enter the enterprise", and build a garment industry alliance in different sectors.

Deepen cooperation with Shenzhen garment industry association to build B2B+O2O sharing economic platform for Jizhong textile and apparel industry chain.

Encourage local governments and parks, clusters to rely on

The association develops mobile client application software and builds professional websites to build multiple public service sub platforms.

Enhance the innovative ability of fashion design

Highlight the creative design lead.

Support garment enterprises to integrate traditional culture and modern fashion, focusing on every link to strengthen creative design.

We should guide and encourage enterprises to aim at the international trend and develop new products.

Since 2018, a batch of pilot projects of clothing creative design has been set up every year, and strive to reach 30 by 2020.

The introduction of high-level clothing design institutions.

We will vigorously introduce famous clothing design institutions and talents, encourage talented designers from all over the country to start business in Hebei Province, and introduce 3 famous fashion design institutions by 2020.

To support the joint operation between garment manufacturers and design institutes in the province, and support enterprises to purchase design services from clothing design institutions.

Cultivate high-end design talents.

Inviting famous clothing design experts in and outside the province to carry out various forms of clothing design training, supporting enterprises to select excellent designers to go abroad for training, and learn from foreign advanced clothing design experience.

Cultivating famous clothing brands

Cultivate a number of superior brands.

Organize the enterprises with characteristic advantages to the famous brand clothing enterprises at home and abroad, and strive to cultivate a number of private brand enterprises.

Carry out brand building training activities and form brand innovation system.

Encourage enterprises to register Madrid trademark and gradually build a number of domestic and foreign superior brands.

The introduction of a number of brand enterprises.

Aiming at the world and domestic well-known garment manufacturers and fashion design enterprises, extensive investment promotion is carried out.

Organize our province's enterprises to link up with Beijing, Tianjin, Shenzhen garment manufacturing enterprises and creative design institutes to carry out various forms of cooperation.

Every year, we organize foreign and foreign investment promotion activities, and strive to set up a number of well-known international and domestic brand enterprises in our province.

Create "fast"

Concept clothing brand.

Focusing on casual wear, cashmere sweaters and fur coats, and based on Beijing, Tianjin and Hebei and the vast northern consumer market, since 2018, garment designers in Shenzhen and other provinces have been in deep connection with our garment production enterprises to create a group of "fast fashion" clothing brands.

With the famous exhibition, we will make "Hebei clothing".

Organize the "Hebei clothing" exhibition group to participate in the famous clothing exhibition in China to enhance the brand influence of "Hebei clothing".

Since 2018, a Hebei costume design competition has been organised annually to select "the ten major clothing brands in Hebei" and "the top ten fashion designers in Hebei".

We will continue to do a good professional exhibition of clothing and strive to create a famous fashion exhibition in Hebei.

Support regional clothing brand construction.

Guiding characteristics

The industrial cluster is located in the city and county to build a unified clothing and clothing display window and a special cultural museum of clothing and clothing to create regional business cards.

Support the selected areas that are suitable for holding fashion exhibitions, hold fashion shows and new products regularly, and create distinctive fashion and fashion circles (blocks).