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    Mergers And Acquisitions To Accelerate Pformation And Upgrading Become The Best Choice For Local Service Companies?

    2018/6/14 17:14:00 60

    SemirPEAKShandong RuyiHai Lan'S Home

    M & A is good, but what should we pay attention to in the specific operation?


    In the first few months of this year, local shoe and clothing enterprises were active in buying and buying, and the scope and scope of mergers and acquisitions were further expanded.

    Semir incorporated COCOTREE to launch Junior Apparel market.

    In May 29th, Semir clothing announced that the company signed a cooperation framework agreement with all parties of Wenzhou jaino Garments Co., Ltd., and jointly invested in the establishment of Zhejiang joint venture Clothing Co., Ltd.

    The registered capital of the joint venture is RMB 45 million yuan.

    Among them, Semir invested 22 million 950 thousand yuan in cash, accounting for 51% of the registered capital; Wenzhou

    Clothes & Accessories

    The limited company invested 14 million 850 thousand yuan in cash, accounting for 33% of the registered capital, and the core management team of the joint venture company invested 7 million 200 thousand yuan in cash, accounting for 16% of the registered capital.

    After the establishment of the joint venture company, it will purchase the registered trademark and some equipment of the "COCOTREE" brand owned by Wenzhou Connor. Based on the valuation value of the assets of the company, the paction price will be RMB 14 million 990 thousand and 100 yuan after consultation by the parties concerned. 15 million 440 thousand and 100

    The announcement shows that the main business of Wenzhou gaino Garments Co., Ltd. is the design, production and sale of COCOTREE brand juvenile clothing.

    COCOTREE brand was founded in 2002, is a professional research and development of juvenile brand, product positioning in the 7~16 year old teenager, as of now, has 143 stores.

    Semir said that this external investment and purchase assets conform to the implementation and development of the multi brand strategy of the company, expand the juvenile clothing market, enrich the company's brand matrix, and help build a big platform for Semir development through implementing the partnership mechanism.

    PEAK took OZARK and entered the field of outdoor products.

    After acquiring the brand of the flag king and the brand of children's clothing, PEAK announced that it would enter the outdoor products market.

    In May 28th, PEAK CEO Xu Zhihua issued a letter to all PEAK colleagues in a letter. In the open letter, Xu Zhihua announced that PEAK formally agreed with the Muller family and signed an agreement, and PEAK has fully acquired the international well-known outdoor sports brand OZARK.

    OZARK is an international commercial outdoor sports brand operated by the Swiss Muller family for more than 20 years. It entered the Chinese market in 1996. It is a partner of the Chinese mountaineering team. It has operations and production bases in Hongkong, Shenzhen, Beijing, Shanghai and Hubei.

    OZARK brand mainly aims at mountaineering, rock climbing, skiing, hiking, cross-country running and other outdoor sports, providing consumers with clothing, shoes, backpacks, equipment accessories and other outdoor products.

    As a brand strategy, PEAK has been developing professionalism as a brand strategy. After decades of development, it has made further extensions in running, comprehensive training, campus, children and football.

    And the acquisition of OZARK means that PEAK is officially moving towards outdoor sports.

    PEAK said it will make use of its experience in production management and marketing, combine with OZARK's advanced technology and customer resources to continue the brand's market influence, and aim at the 2022 Beijing Winter Olympic opportunity to enter the ice and snow field, expand the market share of high-end outdoor sports products, and promote PEAK's future growth and overall business development.

    Shandong Ruyi holding Li Bang Group takes over the management layer.

    Shandong Ruyi group is a major merger and acquisition company in the global fashion market in the past two years. Under continuous M & A pactions, Ruyi is already a large group with many listed and dozens of brands.

    At present, the company is the largest wool textile industry group in the world, and is the top 20 fashion luxury group in the world.

    Li Bang is a company under Fengshi group, a centennial enterprise in Hongkong. Feng's core business includes trade, logistics, distribution and retail. It has four listed companies in Hongkong market, namely, Li Feng, Li Biao brand, Leah retail, and Li bang.

    Hai Lan's home purchase Shanghai Hanyin 64% shares, layout online payment

    Hai Lan's home purchase and acquisition of Shanghai Hanyin was officially settled in recent days. With the absolute advantage of 64.1623% shares, it became the largest shareholder of Hanyin, and the shares of other small shareholders were below 10%.

    The acquisition began at the end of last year, and Shanghai's original shareholder, Tibet Yun Bai Cci Capital Ltd, pferred 6.9238% stake in December 2017 to about 56 million yuan.

    According to this calculation, Hai Lan's home won 64% shares of Shanghai Hanyin and spent over 500 million yuan.

    Statistics show that Shanghai Hanyin Information Technology Co., Ltd. was founded in 2006, committed to the development of mobile e-commerce and mobile payment, providing solutions for banks, financial companies, telecom operators and e-commerce enterprises.

    Shanghai Hanyin Information Technology Co., Ltd. is the fourth batch of companies to win the third party payment license in China. It issued a licence in May 2013, paying the license range for Internet payment and mobile phone payment, covering the whole country.

    At present, China has more than 200 companies including Alipay and UnionPay business, which have third party payment licenses.

    House of Fraser to expand retail market

    The domestic high-end female shoe retailer has announced that the company has entered into a joint sale and purchase agreement with Nanjing Xinjiekou and Target Corp House of Fraser Group Limited. It intends to spend HK $754 million (about 612 million yuan) to purchase the shares of Target Corp House of Fraser House 34%, which owns and operates the old brand department store brand House of Fraser of Nanjing, and to subscribe for HK $747 million for new shares.

    After completion, 100 billion and Nanjing Xinjiekou will hold about 51% and 49% of the target group respectively.

    Target Corp will become a wholly owned Affiliated Companies, and the profits and losses of the target group and its assets and liabilities will be consolidated to the financial statements of the group.

    According to the announcement, the acquisition will further strengthen the influence of the company in the Chinese retail market, and promote the company to lay a good foundation for the new blueprint for overseas brand and retail development, and enhance the competitiveness of the company in the retail industry.

    Hinur restarts mergers and acquisitions to accelerate the layout of tourism business

    After being captured by cedar Holdings Limited, the listed company, the main brand of men's clothing, is continuing to plan its tourism sector.

    In June 6th, he issued a notice that the Limited by Share Ltd is planning a major asset reorganization and intends to acquire 100% stake in Lijiang ERON Garden Investment Limited and Lijiang Huilong Tourism Development Co., Ltd. through issuing shares or paying cash.

    The two sides signed the letter of intent for the pfer of shares in June 4th.

    Located in Yunnan, Lijiang ERON Garden Investment Co., Ltd. and Lijiang Huilong Tourism Development Co., Ltd. are 100% holding shares of Guangzhou Xingxing Media Co., Ltd., Guangzhou Xingxing is wholly owned by Jun Hua Group Co., Ltd., and cedar holdings is a legal person and a major shareholder of Jun Hua group holding 71.5%.

    The market for M & A is expanding further.

    In 2017, the investment and acquisition events in China's clothing industry came one after another, and it was very active.

    With the time line entering 2018, we can see that under the background of the warming of the Chinese capital market and the deepening of the integration and pformation of traditional industries, driven by the upgrading of consumption and capital, the actions of buying and buying of shoes and clothing enterprises are still very active. Enterprises are adjusting their development strategies to accelerate the pformation of their main industries and upgrade their core competitiveness, and continue to expand horizontally and vertically by means of mergers and acquisitions and other capital means, seeking cross-border investment opportunities and seeking new profit growth points across the border.

    Judging from the M & A events of the local garment industry in the first few months of this year, these investment mergers and acquisitions mostly focus on related or hot industries of listed companies, but the market scope and scope of mergers and acquisitions are further expanding.

    For example, the industry leader of children's wear industry, Semir has launched the juvenile clothing market, sports brand PEAK has entered the outdoor products market, Hai Lan's home layout has been paid online, the overseas market has been expanded by thousands of degrees, and he has continued to plan the tourism sector, and the wool textile industry group Shandong is still expanding when it wishes to expand, and it is on the road of merger and acquisition.

    Undoubtedly, under the background of capital market reform and expansion, under the infiltration and catalysis of capital, the combination of industry and capital is becoming more and more closely. Industrial capital promotes the fashion industry to enter the era of great integration. The market scope and scope of M & A are further expanding and expanding, and garment enterprises will also develop and compete at more yuan and more complex levels.

    It is not hard to predict that with the release of policy dividends and capital.

    market

    The warming up of investment and acquisition will accelerate the pformation and upgrading, seek new business breakthroughs, and seek new profit growth points, which will become the best choice for many garment enterprises.

    However, it is important to note that building diversified multi brand comprehensive groups is the ideal and goal of many garment enterprises. Although merger and acquisition is the main way for most garment enterprises to become bigger and stronger, but at the same time of capital operation,

    clothing

    Enterprises also need to pay attention to finding suitable strategies for their own development so as to optimize the operation and upgrading of their main businesses, avoid being too large and not strong enough to build a more stable and robust development mode, and ensure that enterprises run continuously on a healthy and healthy track.

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