311 Degrees To Promote The Brand Younger Through The Electricity Business Ecosystem

"This is" the series of consciences in the second half of the year, and the "dunk" of many entertainment stars and sports stars will be launched at the end of August in the mainland's famous TV channels and Youku videos.

And 361 degrees successfully emerged from the fierce competition of a well-known sports brand, becoming the official sport cooperation brand of the program.

Through this cooperation, 361 degrees can help Youku and Ali business ecosystem of Dongfeng, will further strengthen in China's young consumer groups in the "younger", "specialization", "internationalization" three brand characteristics.

With "this is the strong brand matrix effect" and the huge young fans group, the 361 degree has become the official cooperation brand of the program official, and will get the huge diversion entrance of the Ali business system.

Through Youku and Tmall's two ports' precise links, the traffic will be successfully converted to 361 degree consumers, so as to create a group of 361 degree explosive products and achieve the three sides win win among Ali, merchants and users.

The Alibaba has used the whole domain media matrix as a dissemination channel for "this is the" series, which has made "this is the" series of programs that have been innovating in the number of viewers and word of mouth since the start of the series.

After the launch of the hip-hop, the whole season has reached 1 billion 600 million people, and the next version of this is "ironclad", which has exceeded 1 billion 800 million people.

The industry estimates that "this is dunk" is expected to further extend the "this is the" series of traffic miracle, create a new playback record.

As we all know, since Youku was formally incorporated into the Alibaba entertainment section in 2015, it has gained the power of Ali business ecosystem. Youku spectators can be successfully pformed into consumers of Taobao and Tmall. "Watching and buying" and "watching and cleaning" have become the habit of hundreds of millions of Youku users.

The fans will see 361 degrees in this "dunk play" to create a full personality, with explosive potential sports equipment, many other products will be fully exposed, many entertainment entertainers and sports stars will also be the first users to try out 361 degree products.

It is worth noting that the "dunk" will be broadcast until the end of October at the end of August, and then will usher in the Alibaba's "double 11 consumption", which is equivalent to the "361 11 big promotion" of the 361 degree flagship store in advance, which will lead to time coherence.

There is no doubt that sales of Tmall's flagship store at 361 degrees this year will hopefully create a brand new sales record for sports brands.

361 degrees will not only enjoy the huge flow bonus of the entire Ali business system behind this! It's the slam dunk. The 361 degree itself will also launch the online flagship store with marketing activities to maximize the fans' economy of this!

Figure: 31st degree, through the multi-channel layout under the line and line, comprehensively promote the brand younger.

As a famous sports brand in China, 361 degree has been advocating the brand "younger", "professional" and "internationalized", and this sponsorship is "dunking", which is also a comprehensive practice of brand core demand.

According to Youku, "this! Is the dunk" viewing group based on 18-23 year old young people, this cooperation helps to promote the 361 degree brand younger.

In order to strengthen communication with young people, 361 degree has not only sponsored the Shenzhen World Games, Nanjing Youth Olympic Games and other top world competitions, but also started the layout of the electric industry from 2018.

In March this year, 361 degrees had reached a deep cooperation with China's top competition team QG and released a joint campaign of 361 degrees and QG.

And accessories products have attracted wide attention among the fans in the competition. In addition, QG is also working in full cooperation with the Tencent, such as the video game producers, the king glory and other electric events, hoping to further strengthen its brand effect in young groups.

Figure: 31st degree held in March this year in Hong Kong held the strategic competition conference.

In addition to the fans' expectations of "dunk" is about to go online, the 361 degree Asian Games as official partner will also be held on 18-9 August, August. This is Asia's largest and most watched comprehensive event.

When the top event and top variety show give 361 degree brand exposure and consumer diversion at the same time, the 361 degree is destined to become the biggest winner of Chinese sports brand in 2018. Both sales volume and brand reputation are expected to reach a new peak.

Looking back at China's major sports brands 2017 earnings, 361 degrees sold for 5 billion 158 million yuan, second only to Anta and Lining.

This year, after winning the Asian Games in Jakarta and the two super IP auras of this "dunk", I believe that 361 degree sales will have a larger growth in the second half of 2018 and further occupy young consumers.

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