Bosideng Settled In Hangzhou Tower, Three Arrows To Boost Brand Strength.

In August 18, 2018, Bosideng new store opened in Hangzhou Tower. The chairman and President of Bosideng International Holdings Limited, Mr. Gao Dekang, executive director and senior vice president of Bosideng International Holdings Limited, Mr. Rui Jinsong, Secretary of the Party committee and chairman of Hangzhou Jie Bai Limited by Share Ltd, Secretary of the Party committee of Hangzhou Tower limited, chairman Tong Minqiang, famous actor Hawick Lau and other heavyweight guests attended, and witnessed the milestone with many media and participants.

Opening site

Mr. Gao Dekang, chairman and President of Bosideng International Holdings Limited, said, "2018, Bosteng returned to his original heart.

Brand upgrading.

The Hangzhou Tower is a crucial step in the upgrading of our brand strategy. In the future, we hope to join hands with more high-quality partners, continue to pass professional quality to consumers, let the public see the change of Bosideng, and become the top quality brand of global consumers.

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Entering the core business circle to create a new shopping experience

Hangzhou Tower is located in the commercial core area of Hangzhou Wulin Square, which brings together international famous brands such as LV, CHANEL, HERMES, CARTIER, GUCCI and so on.

Bosideng not only displayed the new terminal image designed by the French top image team, but also built a ice cream world with a great sense of science and technology at the Hangzhou Tower store, displaying the brand new design concept so that consumers can feel the warmth of Bosideng down garments.

The art of war of Sun Tzu is cloudy: "change is the only thing that remains unchanged". Shopping malls are like battlefields.

Under the wave of consumption upgrading and Chinese brand innovation, Bosideng has also opened up the road of brand upgrading on the basis of adhering to the initial intention and ingenuity of down garments.

Bosideng Hangzhou Tower shop

Has always been very focused on brand building.

In the first half of 2018, Bosideng became the core brand representative of the "2018 China brand Tmall's visit to Australia" and also appeared on the "China brand day" event jointly sponsored by the seven ministries and commissions of the national development and Reform Commission and so on.

What is worth mentioning is that in July 2018, Bosideng held the "clothing industry's only national brand plan" conference in Beijing water cube, announces some brand new elements, such as brand identification, brand advertisement and terminal store image.

This

The official opening of Hangzhou Tower store means that its brand upgrading strategy is officially landing. In the process of optimizing and upgrading brand image and user experience, it will also spawn a new wave of Chinese brand upgrading.

Conforming to the demand of the times and raising the brand strength by the three arrows

With the arrival of the era of big competition, not only the competition of products is bigger and bigger, but also the channels are becoming more and more dispersed. The influence of traditional brands is gradually diluted by the fragmented user time and a large number of media. If we continue to use traditional thinking to run the brand, it is just like cutting the boat and pursuing the sword.

Bosideng brand upgrading at this time not only to meet the needs of the times, but also to enhance its brand strength.

At the product level, Bosideng will continue to optimize and innovate in terms of design, raw materials, technology, technology, performance and so on. It will continue to optimize the product mix, enhance product quality, and provide users with more comfortable and warm down clothing experience.

Bosideng Hangzhou Tower shop

Channel level

We should expand the mainstream channels such as shopping centers, fashion department stores and commercial pedestrian streets, and realize the three-dimensional and multi-level channel layout from the shops along the street to the high-end commercial and commercial flagship stores, build the channel ecosystem, and continuously optimize the consumption experience. At the brand level, Bosideng will continue to strengthen communication with consumers, pmit brand value and dialogue with consumers, and win the trust and choice of mainstream people through authoritative media and global activities, and enhance brand influence and user loyalty.

Products, channels and brands are known as the three carriages that drive the development of enterprises. Under the ever-changing environment of information and technology iteration, Bosideng will build a brand sustainable development "Golden Triangle" through these three carriages, and promote the overall upgrading of the brand.

There are specialties in art.

Bosideng is the world's largest producer of down garments and the maker of down garment industry standards. With this dedication and professionalism, we have created a empire with a brand value of up to 20 billion 725 million down jacket. The brand value ranks first in the industry for three consecutive years. It can be said that the clothing industry has been imitated and never been surpassed.

The upgrading of the offline channels will lay a good foundation for its subsequent sustainable development and even the creation of a century old brand.