Ningnan: Building Bases, Processing And Promoting Integration To Create A New Height For The Development Of Sichuan Mulberry Industry

Ningnan County is located at the junction of Sichuan and Yunnan in the southwestern part of Sichuan Province, and the ancient Southern Silk Road runs through the whole area.

There are abundant resources of photothermal and hydroelectric resources in China. Typical subtropical mountain climate is very suitable for sericulture development. It is one of the high quality cocoon production areas in China.

In recent years, Ningnan County has unswervingly developed characteristic agriculture, green industry and eco-tourism, and has made every effort to promote the pformation and upgrading of sericultural traditional industries, adjust the structure, build parks, engage in processing, make brands and expand the market. It has been built as the first county in sericulture of Sichuan Province, and has been increasing production and income for 17 consecutive years. The five indicators of "cocoon production, silkworm production, cocoon production, quality of silkworm cocoons and sericultural farmers" have been the province's first year in succession, and the market supply capacity and brand awareness of cocoon silk have been upgraded to become one of the most important high-quality cocoon silk bases in the country.

In 2018, 294 thousand silkworms were produced in the whole county, 274 thousand cocoons produced, and 710 million yuan of silkworm farmers' income, which drove 25 thousand households and 102 thousand farmers to become rich in the whole county, realizing the coordinated development of economic, social and ecological benefits, and exploring a well-off road for the sustainable development of agriculture and rural areas in ethnic minority areas.

Our main approach is:

First, build a base and adjust the industrial structure.

First, efforts should be made to optimize the industrial structure.

We should break the administrative limits of the village group, make rational plans and promote them in a variety of ways, and vigorously promote the "6215" (mainly 6 rows of wide rows, 2 rows of narrow rows, and 1.5 feet spacing) with the main mode of "mulberry plus early vegetable + potato + Chinese herbal medicine".

Two, we should scale up the construction of high-quality mulberry base.

The county has built a standardized high-quality "6215" interplanting 100 thousand mu of mulberry fields, successfully created 6 provincial modern sericulture demonstration area and 17 state-level modern sericulture demonstration base.

The annual production of high quality cocoons can produce more than 5A raw silk, of which more than 50% of raw silk can be reeled for 6A.

Three, we should vigorously cultivate new business entities.

We should comprehensively revitalize and tap the resources of sericulture development and set up 26 sericultural associations. Through the form of leasing, stock subscription and contract, we can set up sericulture specialized organizations and modern sericultural family farms, reaching 50 or more than 1000 families. The radiation led to 70% of the 70% agricultural population in the county.

Two, Zhuang leading, deep processing and full development.

To cultivate and strengthen the leading enterprise, Nansi road group, the total assets of the enterprise reach 2 billion yuan, and maintain the stable development trend of the industry.

The first is to establish sericultural industry development standards.

To realize the management of product and marketing, product R & D, intensive processing and quality standard related to the silkworm and mulberry industry, two is to establish a mechanism for the development of the leading enterprises to feed the agricultural development.

Establish a scientific mechanism of "leading enterprises + Park + base + farmers" interest linkage, fully implement the direct purchase of the means of production purchase enterprises, build a modern intelligent acquisition system, and explore pilot industrial insurance.

The three is to establish a processing park.

Adhere to the market orientation, take the park as the center, invest 450 million yuan to build a concentrated development zone of cocoon silk industry in Ningnan County, and introduce 8 provinces and Autonomous Prefecture Agricultural industrialization management enterprises to enter, forming a comprehensive utilization development pattern of "cocoon, raw silk, spun silk, home textile, mulberry leaf mulberry fruit beverage" which is "one industry and multiple industries". The market of the characteristic drinks such as winter sang, cool tea and olive fruit has a good response, the comprehensive efficiency of the industry has improved rapidly, and the comprehensive output value of cocoon silk and related industries has exceeded 2 billion 800 million yuan.

Vigorously implement the brand development strategy, actively carry out brand building and geographical indications identification. Ningnan County has successively won the title of "China's sericulture Town" and "China's high-quality cocoon silk base".

"Big Liangshan Nansi road" was recognized by China General Administration of industry and commerce as "China famous trademark". Its silkworm cocoons and raw silk were honored with "Sichuan famous brand products", "Sichuan famous brand", "Sichuan famous brand of agricultural products" and "pollution-free agricultural products logo certificate". Sales price is regarded as "barometer" and "wind vane" in the whole province and in the whole province, and the brand name of Nansi road has been successfully established in China's cocoon silk industry, and its brand value is 2 billion 343 million yuan.

Four, expand the market, organic production sustainable

Focusing on the market demand of organic silk at home and abroad, we formulated and formulated 7 "organic silkworm cocoon silk production technology standards" and comprehensively promoted the establishment of a unique production technology standard system of "organic mulberry leaves, organic silkworm cocoons and organic raw silk".

The county produces 3300 tons of organic silkworm cocoons, 1100 tons of raw silk, 300 tons of spun silk, 100 thousand quilts of silk, 200 million cans of herbal tea, mulberry leaf tea, mulberry paste and other other by-products. It has become the largest production base of organic silk in China.

"Big Liangshan Nansi road" raw silk product is favored by European market. Since this year, it has exported more than 80 tons of raw silk of 6 A-grade, becoming the first choice of luxury brands such as Gucci and Saint Laurent. The sales volume of organic cocoon and raw silk has exceeded 800 million yuan.

Five, promoting integration, and developing all sectors simultaneously.

According to the idea of "tourism as a carrier and culture as soul", we will integrate sericulture and silk culture into the modern tourism industry, relying on the construction of the kareila hot spring resort, and strive to build a cultural industry demonstration garden and a cultural town with sericultural and silk culture as its main content. We should cultivate the history and culture of the silkworm and mulberry, and make special tourism projects. We should actively create a modern sericultural leisure tourism and rural complex, and start the "China's most beautiful sericulture Town" tourism brand.

At present, the "kirilira Western Kang Kang" hot spring resort, mainly based on modern silk industrial park tour and hot spring health care, has been rated as the national 4A scenic spot.

Next, we will continue to deepen the structural reform of the supply side of agriculture, innovate ideas and integrate resources, realize the comprehensive development of Sericultural Resources, promote the coupling development of related industries, accelerate the construction of the largest quality cocoon silk production base in China, promote the pformation and development of regional economy and the development of green color, and make Ningnan a new highland for the development of Sichuan mulberry industry.

First, integrate the resources growth base, actively promote the cocoon silk resources in other counties and cities in the state to gather in Ningnan, take the industrial concentrated development zone as the platform, rely on large enterprises and large projects, extend the industrial chain, expand the industrial field, fully realize the local deepening of labor resources such as cocoons and raw silk, and form a high-quality sericulture industry with Ningnan as the core and radiation around 1 million mu to develop the economic belt, and consolidate the foundation of the organic silk supply base.

The two is to make the comprehensive development of the large park. Taking Sichuan provincial sericulture and silk industry technology research institute as an opportunity to speed up the construction of the national silkworm dry silk cocoon raw silk notarization laboratory and the Ningnan cocoon silk trading center of Tianfu exchange, we should strengthen cooperation with research institutes in and outside the Province, develop new cocoon and silk products, actively absorb large enterprises and large groups of Ningxia development, accelerate the construction of comprehensive utilization of mulberry branches, and make every effort to promote the comprehensive development of silk industry, printing and dyeing, clothing, paper making, food and beverage, information and culture, and realize the development of the cocoon and silk industry in a global, new and high-end way.

The three is the integration of production and pformation and development. We will integrate sericulture and silk culture into the global tourism development, cultivate sericultural silk culture industry demonstration garden and Nansi Road Cultural Town, rely on the karelila hot spring resort and Baili mulberry corridor promenade, vigorously develop "mulberry leaf", "mulberry leaf banquet" and "sericulture experience" and other theme tourism projects, strive to develop sericultural and cultural tourism products, fully tap the new growth points of industrial development, and form a modern sericulture 123 production integration and interactive development system with distinctive characteristics, superior clustering and structural optimization.