China Import And Export Fair (Canton Fair) Diversified Development And Market Expansion Of Garment Enterprises

In the three phase of the exhibitors,

The highest proportion of product category packages

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In the men's and women's assembly exhibition hall 5.1.

The company has brought a lot of money.

The main products are silk brand cheongsam, silk scarves and so on.

These silk products with oriental cultural characteristics have attracted many overseas buyers to consult and understand.

According to Mr. Su, the overseas brand manager, the company has a brand research and development center, a clothing R & D center and a technology center. It has formed a complete industrial chain from design, purchase orders, sample preparation, production to sales and exports, and has reached 182 countries and regions in the world.

In recent years, the company's silk products have maintained steady growth of about 10% in terms of export trade. Last year, foreign trade sales amounted to US $1 billion 800 million.

"In order to continue to expand

We have set up 6 trading companies in countries and regions with good sales volume in Europe, America and Southeast Asia. Every year, we invite our regular customers to Guangdong and Guangxi.

Factory visits to let customers understand our advanced technology in the extraction of raw materials.

Mr. Su also stressed that in order to ensure the quality and stability of raw silk materials, the company has established 4 reeling factories and silkworm breeding farms.

In addition to the integrity of the industry chain, in order to continuously improve the quality of silk products, Sili group, in collaboration with South China Agricultural University, conducted silkworm hybridization experiments, and developed a variety of texture, flexibility and gloss.

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Mr. Su said that the continuous improvement of raw materials and the variety of products have made it possible for the company to retain old customers while developing new markets.

In recent years, the company has also developed a large health industry mainly based on health tourism. In line with the emerging "industrial tourism" mode in the tourism market, through the cooperation with travel agencies, tourists have been organized to visit the production line of silkworm breeding and reeling factories to understand the production process of silk technology and expand the visibility of products and brands.

"A lot of people have been very proud of the silk production process after visiting, and have been more assured of the quality of our products by our own eyes."

Mr. Su said that the health preserving tourism mode of killing two birds with one stone will become another pillar industry of the company in the future.

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Apart from Guangdong enterprises, the number of exhibitors in Jiangsu and Zhejiang is the largest.

Reporters saw that the Nanjing textile import and export Limited by Share Ltd showed a number of men's and women's clothing products, including suits, coats, skirts, casual wear and other categories.

According to Shu Yu, head of the company's overseas trade department, last year, the company's total sales volume reached 1 billion US dollars, and maintained a 15% growth rate.

It is understood that as European and American customers account for 60% of the company's foreign trade, it is in the winter season. Nanjing textile import and Export Co., Ltd. has specially displayed the hot new products in winter, such as coats and cotton jackets.

"On the basis of stabilizing the original customers and the traditional export markets such as Europe, America and Japan, the company has also intensified its efforts to develop new markets such as Eastern Europe, Southeast Asia and South America, and exports to emerging markets have increased rapidly."

Shu Yu also said that in addition to accepting custom-made clothing needs, textile raw materials are also the main export products of the company, and excellent raw materials have been praised by many customers.

Shu Yu also stressed that although the customized service of the company has been the mainstream, in recent years, the company is constantly building its own brand to expand the domestic market.

"Participating in the Canton Fair is also helpful to the development of our own brand in China."