RIOTLILY Ateli Appeared In Beijing'S Han Guang Department Store And Continued To Occupy The Accessories Market.

In October 20, 2018, RIOTLILY was officially stationed.

Before that, RIOTLILY Ateli has opened several stores in various business circles in Beijing, covering the hot spots such as China World Trade Center shopping mall in Beijing, Beijing world trade scale, Beijing Hesheng Hui, Beijing blue harbor, Beijing Xihongmen shopping mall, and has shown good results.

This time, RIOTLILY Ateli Beijing Han Guang Department store has been adhering to a consistent brand attitude.

Every woman is pure, intellectually beautiful, but we are uninhibited and independent, and represent the fashionable women in the new era.

"The lilies of passion" emphasize that women find unique souls in their hearts and dig their own two sides.

It attracts many women with its unique temperament and characteristics, and gradually wins the attention of the high-end accessories market.

First, differentiated occupation and breakthrough in the local accessories market.

According to the data, after 80, 90 and 95, the most important factors of falling in love with fashion brands are: "the introduction of favorite products or single products" and "reasonable price" account for the highest proportion, 21.4% and 17.2% respectively.

This fully shows that personality and price are two major elements of fashion consumption for young people.

(source: gorgeous, 2015 China fashion consumer survey report)

In the era of mobile Internet, the global fashion information is instantly shared and the fashion concept is integrated globally. The fashion consumption attitude of young consumers has changed. "Personality and emotion" instead of "luxury and big name" has become the main reason for buying.

Wearing simple clothing, with exquisite and personalized display of jewelry become a global trend.

SWAROVSKI, APM MONACO,

And so on, the accessories brand is rising vigorously: "they will buy a lot, not just one thing". Compared to the gold jewelry with high price and slow updating speed, accessories can keep up with the trend, be flexible, innovate and speed up, win the favor of the market with high performance price ratio.

It has 13 years of precipitation.

Aware that the accessories market is rapidly warming and the market demand tends to be diversified. Throughout the Chinese market, foreign famous accessories brands focus only on a small number of categories or materials, and the selectivity is relatively simple.

From a pair of exquisite earrings to a unique bracelet, every piece of goods has been polished to the extreme.

Here we have gathered the global fashion buyer team and the cutting-edge design team. RIOTLILY Ateli not only has reached deep cooperation with international raw material suppliers, such as SWAROVSKI crystal elements, MOKUBA raw materials, etc.

From material to technology, RIOTLILY has more than 20 styles of products, presenting unique accessories for women.

You can find every shop in RIOTLILY Ateli, or you can find beautiful or elegant, or confident and elegant, or rebellious and uninhibited styles. Rich merchandise and diverse design styles appeal to women of different ages. This makes RIOTLILY Ateli stand out from the many accessories brands.

Two, beauty and connotations, strength interpretation of high-end positioning

Unlike the majority of high-end jewelry, a single material and a small number of products, RIOTLILY's product development strategy is "full category + multi material". It shows rich imagination through various elements' Mashup and reorganization. Consumers will find different surprises every time they come to the store.

It covers all kinds of items: ornaments, hand ornaments, earrings, hair accessories, chest ornaments, glasses, bags, etc.

Multi material presentation: 925 silver, alloy, acrylic, crystal, pearl, zircon, drill and so on.

The strategy of supporting this product development is RIOTLILY's strong integration capability for international high-quality resources.

RIOTLILY products from all over the world, including France, Japan, Korea and other fashion design leading countries, has an independent design team, converging global fashion buyers and cutting-edge designers, and SWAROVSKI, DISNEY and other international brands cooperation.

Christian Doose, executive vice president of SWAROVSKI global sales, and Flemming Nielsen, senior vice president of sales in Greater China, visited Ateli exhibition area.

It not only guarantees the quality and uniqueness of RIOTLILY products, but also enables consumers to get the global fashion accessories.

Design of RIOTLILY * SWAROVSKI

Design of RIOTLILY * DISNEY

RIOTLILY x French designer "MONA"

How can we get a full display of rich and varied products and unique brand characteristics?

The answer of RIOTLILY is: color collision, "rigid and flexible" lines and walls, all open prop design.

Through every detail, create a solid and full brand image.

At present, the RIOTLILY Ateli shop has been spread across many cities throughout the country. It has a good reputation in the high-end accessories market. As modern women pay more and more attention to fashion accessories, it is winning the female's choice with unique temperament, winning market concern and changing the development status of the entire accessory Market in the future.