Camel Double 11 Line Crazy 20 First, Offline Performance Increased 60% Over The Same Period

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In order to achieve the full coverage of people's lives.

According to the traffic and trading data of word of mouth platform, the passenger volume and volume of merchants under the Guangzhou line on the 11 day are at least 15% higher than usual weekends.

The trend of retail "double line" integration is becoming more and more obvious. Many brands are also following the pace of the platform to accelerate the attempt and layout of intelligent stores: CAMEL camels launch "Camel Jeans" and "camel preferred +" new retail stores, good shop, upgrade "smart store" system, Lin Qing Xuan playing pin + shopping guide......

And this year's double eleven, camel as the representative of the pioneers of innovation has finally ushered in a new round of bonus period: as of 11 24:00, camel brand with 490 million yuan perfect ending this year, eleven, of which camel men's shoes continue to defend.

Category 1, each category of single product performance highlights more than 10 first; at the same time, the offline store popularity is booming, the performance is comparable to online, the national store sales growth Ping Junchao 15%, and some places in Shenzhen and other places grew by 60% over the same period.

Data empower, produce explosive products.

Traditional retail thinking is lateral thinking, depending on variety and profit from scale. In the new retail era, the way of thinking is on the contrary, and has entered the deep vertical way of thinking.

The business platform has a profound insight into the behavior changes and consumption trends of consumer groups, and is complementary to the creation of brand explosive products.

How can big data empower the brand to create explosive products?

"Based on samples from more than 4000 physical stores and about 20000000 member data, we can see the needs of consumers faster and more accurately, and produce high-quality explosive products that match consumer demand more. On the same way, we constantly let consumers participate in the growth of explosive materials, speak and speak with experience data, and constantly optimize and upgrade them, making it a powerful explosive product," explains camel related responsible person.

But creating explosive products is only the foundation of camel's new retail, reducing the time cost for consumers, and providing three high products is the key.

This year, eleven camels have produced 12 explosive products, such as assault clothing, sports shoes, small black shoes, down jacket, and peas shoes. These explosive products can not only be bought online, but also can be purchased online offline stores.

Different from the traditional store's strategy of selecting all kinds of products and varieties, camel's new retail stores choose explosive products strategy, only the explosive products that have been authenticated by netizens have greatly reduced the time cost of consumers. At the same time, reasonable planning for Ping efficiency has also made consumers experience enjoyable shopping.

It is reported that the camel new retail store camel jeans, camel preferred + this year for the first time to participate in double eleven results are not vulgar, 11 days 1 minutes 23 seconds, Guangzhou camel new retail Camel Jeans Heng store was born in this year's camel double 10 line stores the first single.

Offline flow back to meet the retail bonus period.

Online shopping is hot, while offline shopping is also crazy. Hualian, Meite WAL-MART and other large supermarkets "explode" consumer shopping enthusiasm: "sanitary napkin full half off", "quality northeast rice 2.99 yuan / Jin"...

Quite a few shelves of rice oil and washing products closely related to life need replenishment several times a day.

But the camel new retail store also flows like a shuttle.

Consumers who can get rid of the code on the Internet can buy them at new retail stores, such as selling 66366 pieces a day.

Sell 26000 pairs of socks.

On the platform, many yards are out of stock, and new retail stores fill up this shortage. Many consumers spontaneously go shopping in new retail stores, leading to the return of traffic volume.

According to the camel new retail related responsible person disclosed, double eleven period, the national sales growth averaged over 15%, and Shenzhen and other regional stores even more than 60%, to achieve the growth trend, leading industries.

All this shows that double 11 is no longer a camel brand.

The festival is a shopping Carnival of the whole people.

With the bell of 24 o'clock in November 11th knocking, camels

Frenzy of the first 20 items, offline more than 4000 entities stores and counters are also sold at the peak of the month.

The camels that always walk in the forefront of the industry are the first to shoot the whole channel of the shoe and clothing industry, and become the new retail benchmark for the 11.