LVMH May Fund The Most Cherished Designers To Create Brands.

In the fashion world, almost everyone knows that Nicolas Ghesqui re, the creative director of Louis Vuitton women's clothing, has a desire to create a personal brand, which has been mentioned frequently since 2016.

Now he is getting closer and closer to this wish.

In October 2018, Ghesqui re revealed on a French television show that she was granted the right to establish her own brand in her 5 year new contract renewed with LV.

But did not disclose the specific time and funding sources.

Recently, fashion media Fashion Network learned from the insider. The Louis Vuitton parent company LVMH group decided to invest in helping Ghesqui Ghesqui re build its own brand.

The decision to promote this decision is Delphine Arnault, the new executive vice president of LVMH, the daughter of Bernard Arnault.

She has always appreciated the design of Ghesqui re, and after she left re in 2013, she hired Ghesqui re to LV in the Ghesqui.

At present, the establishment time of Ghesqui re's personal brand has not been confirmed yet. According to sources, more details may be revealed this year, and the brand may be set up in Paris.

As of press release, neither LVMH nor Ghesqui re responded to the news.

However, based on the good cooperation between the two sides and LVMH's support for the creation of personal brand by its brand designers, it is expected that the personal brand from Ghesqui re will not be far away.

The previous example is that Marc Jacobs left the creative director of LV women's clothing in 2013 and founded its own brand, when LVMH held 80% of the brand.

As well as Michael Kors, he left CELINE in 2003 and concentrated on his New York brand. LVMH then sold shares held in Michael Kors, but then Michael Kors developed like a raging fire and was also on the market in 2011, which made LVMH feel regret.

In 2013, LVMH also invested in the personal brand created by J.W. Anderson in 2008 and appointed him as the creative director of Loewe.

LVMH cherishes Ghesqui re. Bernard Arnault once said, "I'm glad we can continue to work with Nicolas. He can make the women's wear series of women keep pace with the times, and with his help, we have also achieved great business success."

But it also has to be worried whether designers will distract themselves after having a personal brand or simply leave.

From the early interview with Ghesqui re, it was very likely that he would eventually choose two according to his thoughts at that time.

"Copying what I have done on the big platform is not attractive to me," he told the Wall Street journal in 2014. "I will never introduce my brand in this way."

In France, Ghesqui re, a native of France, began to study clothes when she was 14 years old. At that time, the leader of Agn was s B.

Compared with today's new generation of professional design colleagues, his career is more traditional -- from apprenticeship to Agn, S B, Jean-Paul Gaultier, and other predecessors, and later to be appointed as design director by fashion house Balenciaga in 1997, and then joined LV in 2013.

At present, LVMH's brand creative director has shifted to Ghesqui in the past two years, and re LV's position is still very stable.

According to the latest financial report released by LVMH in 2018, the group's operating profit has broken through 10 billion euros, setting a new record. LV has made outstanding contributions to the fashion leather Department.

In the fourth quarter of 2018, the growth rate was as high as 17%. It has achieved double-digit growth for 9 consecutive quarters, setting a record of 5 billion 400 million euros.

LVMH said in the earnings report that LV has made a positive market reaction in clothing and shoes under the leadership of Ghesqui re and menswear director Virgil Abloh.

Author: Jia Lin Wei