A Young Chinese Clothing Brand Has Great Learning And Reference Significance.

Clothing, like cosmetics, is a reflection of people's pursuit of beauty.

In many people's eyes, men's demand for clothing should be lower than that of women, as if a man wore make-up every day would make people feel "different".

In traditional impression, the color of male clothing is black and white, and the style is so monotonous.

In fact, the saying goes, "people depend on clothes, horses and saddles".

Especially with the development of the times, men have more understanding and pursuit of beauty.

Hai Lan's home focuses on the men's clothing market, and is committed to creating "men's Wardrobe".

The broad male clothing market gives the future of Hai Lan home unlimited hope and possibility.

Accurate market positioning is very important for enterprises. It plays a good guiding role in the future development of enterprises.

Cheng also Xiao He defeated Xiao He, only accurate positioning can make the enterprise go further.

Hai Lan's home will determine the distinctive brand image in the field of men's clothing, the flagship of "Hai Lan's home - the man's Wardrobe".

Hai Lan's "backing" Hai Lan group first put forward a new concept of clothing production in China, that is, the research and development of clothing started from the most primitive wool, thus leading the domestic garment industry to form a complete industrial chain from wool to clothing products.

It is with such an industrial chain that the product of Hai Lan's home can experience the most pure circulation. From pasture to workshop directly to stores, every link is its own resources, and no middlemen are involved, so as to effectively control the cost and quality of products.

Nowadays, many people do not like someone to follow and stare at shopping.

The family of Hai Lan abandoned the traditional "man to man" shopping guide mode, but provided consumers with an undisturbed and free buying environment.

The clothing products of Hai Lan's home are classified according to their varieties, sizes and specifications, and they have a clear choice of shopping guide. Consumers can choose their own clothes according to their height and shape.

In addition, it also has a bell in the shelf and fitting room. If the customer needs service, as long as the bell is pressed, the professional service staff of Hai Lan home will come to him in the shortest time to provide him with excellent and considerate service.

It is this relaxed and convenient purchase experience that makes more male consumers willing to come to Hai Lan's home, choose a shirt for a suit, choose a shirt and choose a tie, choose a tie and choose a leather belt to avoid the tedious shopping in many stores, and become a fashionable and convenient "one-stop" consumption.

Special franchise way, risk reduction

For the vast number of franchisees, the risks associated with franchisees are hard to predict. Some franchisees may lose money or even lose their blood because of their own business or products themselves.

However, the franchisee of Hai Lan home has no such worry.

Franchisees only need to bear the risk of rent and daily operating expenses, and the goods that can not be sold can be returned to headquarters.

No need to bear the risk of unsalable goods, the attraction of joining is naturally increasing.

The current market is not static. For the Chinese market, the current age of major consumers tends to be younger, and young people tend to have stronger demand for shopping.

In the early days of the creation of the Hai Lan home, the consumers were mainly middle-aged and old people, so they left behind the impression that the style was rather old-fashioned for a long time.

Facing the change of market consumers, Hai Lan's product design and advertising marketing have also made great changes, and gradually focus on the market of young consumers.

Such as jointly launching the Madagascar series with the Dongmeng DreamWorks, launching the creative marketing of the rainbow wall, inviting young actor Lin to become the spokesman of the brand image, and sponsoring the hot door arts such as running brothers and the strongest brain in the young people.

"Since 2015, the fashion style of Hai Lan home has reached 50% of the proportion, will be more adapted to the needs of the 80 and post-90's."

Xue Danqing said earlier this year.

When brands such as Bosideng, seven wolves and Giordano have been caught in the tide of shopping, Hai Lan's home has such achievements. In fact, it is not without reason. Its operation mode, marketing method and various means of the Internet are all its development process.

As a young Chinese local clothing brand, the experience of Hai Lan's home development has great learning and reference significance.