Craftsman Spirit: What Inspiration Does The Japanese Manufacturing Industry Bring To The Textile Industry?

The manufacturing industry is the foundation of a country. In the future, the most resources, the greatest strength and the energy of the country should be put into the development of manufacturing industry.

Manufacturing is the foundation for building a country. It is the only way for China to get out of the downward pressure on the economy.

What is China's manufacturing industry proud of in our mind?

How do we think about China's chemical industry and even the entire manufacturing industry?

One

Chinese enterprises in the eyes of the Japanese: they die too fast.

According to data from Tokyo Research Institute of Commerce and industry in Japan, the number of enterprises in Japan over 150 years has reached 21666, and next year, 4850 will be 150 years old. In the next year and next year, there will be 7568 more than 150 years old.

In China, the oldest enterprise was founded in June 1538, followed by the 1663 scissors time-honored Zhang Xiaoquan, plus Chen Liji, Guangzhou Tongrentang pharmaceutical and Wang Lao Ji three enterprises, China's existing 150 years old shop only 5.

The average life expectancy of SMEs in China is only 2.5 years. The average life expectancy of group enterprises is only 7~8 years, which is far from the average life expectancy of European and American enterprises for 40 years and the average life expectancy of Japanese enterprises for 58 years.

Japan is known as a "craftsman country". Its technical structure is like "Pyramid". The chassis is a large number of excellent small and medium-sized enterprises with hundreds of years of expertise.

These enterprises may be less than 100 employees, but in the long run, they provide high technology and high quality spare parts and raw materials for large enterprises.

Many small and medium-sized enterprises have some absolute share of intermediate products and intermediate technology in the world market.

Japan has a natural pursuit of perfection, rigor, perseverance and excellence. When it is considered that technology is not perfect enough, it will not give it away.

In terms of technology R & D, Japan has three indicators ranking first in the world.

First, the proportion of R & D funding to GDP ranks first in the world.

Two, the proportion of R & D funds led by enterprises to the total R & D expenditure is the first in the world.

Three, Japan's core technology patents account for more than 80% of the world's patents.

This means that the whole country attaches great importance to technology research and development. At the same time, it tells us why Japan's technology is unique.

The economy is not just building factories and efficient operation. "There is still a big gap between China and Japan in terms of economic infrastructure. Japanese companies are not just TOYOTA, Panasonic, SONY, Canon, Hitachi, but more" Invisible King "in many areas of the international market.

China is still far away from power and has a long way to go. If it wants to become a real economic power, it can not rely on real estate speculation, financial speculation and IT bubbles. It also needs to learn from Japan to be practical and down-to-earth and cultivate solid industries.

There are many reasons for the longevity of Japanese longevity enterprises.

Japanese longevity companies do better than Europe and America. Japanese enterprises invest in strategies, focus on long-term investment and return on interests. Every investment takes into account market positioning and changes after decades.

The West pays close attention to shareholders' interests.

However, from the perspective of modern capital theory, the capital interest rate of Japanese enterprises may not be as high as that of western enterprises, but they can keep their long-term interests going on. But the hot topic of debate in recent years in Japan is whether we should pay attention to shareholders' interests.

China is still far away from power and has a long way to go. If it wants to become a real economic power, it can not rely on real estate speculation, financial speculation and IT bubbles, but also needs to learn pragmatism from Japan.

Two

How do Chinese enterprises think about business?

1. pursuit of difference

Most entrepreneurs in China, especially entrepreneurs in Jiangsu and Zhejiang provinces, seem to have some kind of talent for making money.

As a result, many people began to "diversify" strategy, invest in real estate and invest in stocks and securities immediately after they achieved a little success in their main businesses.

It is not unusual for Chinese people to be eager for quick success and instant benefit.

Japanese entrepreneurs seem to be more interested in the products themselves.

This time I went to Japan to communicate with a young entrepreneur in Japan.

To tell you the truth, automotive bearings are indeed a small product in my eyes.

But when he talked about his products, he began to dance and dance, and his eyes shone, which seemed to enjoy the process of design and production.

I asked him that his father was the chairman of the company and his brother was the general manager. He was the director and vice president in charge of technology.

The company is small in size and has a hundred people, but its customers are famous companies such as TOYOTA, Honda and SUZUKI.

There seems to be no other business in their family.

He said that there are too many things that light bearings need to study, which can not be studied by generations.

From the difference between them, I understand that Chinese are just making money, and Japan is doing business.

The results can be imagined that...

There are tens of thousands of enterprises in Japan, but there is no one hundred years of Chinese real significance. This is the reason.

In fact, let's take a closer look at the world famous brands, whether Nintendo, Microsoft, Nikon, Mercedes Benz, TOYOTA, McDonald's.

They always seem to focus only on one area, and the more they work in their industry, the more they have fun and the more they do it.

Our enterprises, including Haier, Lenovo and other Chinese brands, have not been fully successful. They have begun investing in real estate and even doing health care products. They are busy making money and are seriously ignoring their banks.

This is probably the gap between Chinese brands and Japanese brands.

I remember that CCTV reported a certain area in Zhejiang some time ago. This area can quickly have the processing capacity of the first few products in the world, but at the same time, it abandoned the original industry in another industry in a very short time, and then quickly became the top three in another industry.

But no matter what the industry is, the plant is always so old and the equipment is always so humble.

Therefore, they can not afford any wind and rain. They really earn some money, but the accumulation of such wealth is not sustainable, and they do not get the respect of their peers.

When I visited the Tokyo small and medium enterprises promotion center, I was impressed with the leader who visited us.

"Now you Chinese are too strong, your learning ability is too strong, just like running, we run in front, you chase behind, you chase faster and faster, we are more and more worried about being caught up with you.

So we have to innovate.

If we want to innovate, we must increase investment. We must increase the price if we increase investment. Only in this way can we maintain our weak advantage in the brutal competition so that we can survive.

So we must be focused. We must innovate. We must strive for excellence. This is what you are forcing. "

To tell you the truth, when I talked about this, my face was hot. His words praised us on the surface, saying that our adaptability was very strong. In fact, it was criticized that we did not know how to focus and innovate.

Our technological level and ability can never be a threat to Japan.

There is an old saying in China, it is a thousand miles to lose, and let us lose a thousand li.

China's production technology, many core technologies and equipment are from Japan, and can not be replaced.

All aspects of national life are also full of Japanese technology and products, even if the core technology of domestic products is still provided by Japan, and all of these are irreplaceable.

China has been poor and weak for hundreds of years. We have not even figuring out the basic situation of ourselves. It is very dangerous to have a little achievement.

So, what I want to say is that entrepreneurs should love products and brands rather than money.

Making money is the result of business rather than the goal of business.

2. different understanding of Technology

In the eyes of Chinese entrepreneurs, technology is basically equal to advanced equipment, so the equipment of Chinese boss is more advanced than one, but the cost of training technicians is reluctant, and the boss who trains the whole staff is even fewer.

I remember when I used to design a corporate image for a furniture company, I heard a true story: the owner of a furniture company would like to spend 7 million 500 thousand on buying a Japanese equipment, but it would take 400 thousand training and a batch of technicians to bear it, so that people who were not understood to operate would destroy the machine and only spend 500 thousand more to repair it.

In fact, such examples are everywhere in China.

Far from it, let's talk about our examples.

Chinese businessmen carry their cameras higher than one. From Canon 50D to 5D-MAX2, even to 1DS-MAX3, one is more professional than one, but one is more expensive than one. But when they look at it carefully, they use all kinds of idiot models.

It is easy to buy a camera, because we are not bad money, but we cannot afford to spend time studying.

There is a young lady in my group. I saw the picture I took for her, and asked me what type it was.

I said my Canon was only ten thousand or twenty thousand.

She said their family's camera is also Canon, with more than 150 thousand, but the effect is not good.

Therefore, people narrowly think that as long as the equipment is good, the things that are produced are first-rate. This view is obviously funny and stupid.

Japanese are not the same as Chinese. They may be careful in buying equipment, but learning technology is more willing to spend money, while digestion technology is more willing to spend money and energy.

For an inappropriate example, our equipment is 100 points, their equipment may be 80 points, we may use only 30 points, 95 points are used, so 100 x 30%, only 30 points, and 80 * 95% has 76 points.

They use 80 points of equipment than our 100 point equipment. This is the gap between technology and soft power.

Therefore, equipment is not the most important, technology is the most important.

The key to technology is comprehensive digestion and full staff control.

In fact, if an enterprise is engaged in the design and production of a certain product for a long time, the information, resources and technology they will master will become more and more systematic and in-depth, and their advantages will become more and more obvious.

The gap between Chinese and Japanese enterprises can also be summed up in one sentence: superficial understanding, fundamental learning, and even more.

To give a simple example, the Japanese asked the floor of the workshop to be cleaned ten times a day, so as to keep the environment clean and the quality of the products.

After hearing the Japanese, they promise ten times a day, a lot, perseverance.

We had no problem in the first three days, ten times in a week, eight times in ten times, five times in eight times, two times in five times, and once in three days, once in a week, not once a week.

We even have one of the most basic things.

Many technical indicators and details are deformed in such self relaxation, which will affect the quality of products and the credibility of enterprises.

Where does it come from?

3. different understanding of speed.

Chinese people especially like to pursue the great leap forward in the speed of doing things.

Chinese people like to pay attention to instant results and pay attention to efficiency and speed.

The Japanese seem to be different from us.

Our guide, yingzi, said that Japanese people seem to be more programmed and rigid. They are rigorous, meticulous, persistent, focused, professional and conscientious.

The Chinese are mostly flexible, behind which are smart, Jerry building, self righteous and crude manufacturing.

In fact, we can see that the development of Japanese economy is still ahead of us, and the structure and quality of development are much better than ours.

The Japanese economy's energy consumption and environmental damage are totally different from ours.

Our unit energy consumption is 150 times that of Japan, that is to say, consuming the same thing, Japan creates 150 times as much value as ours.

This is worth thinking about: what is fast?

What is slow?

Japan's development of the economy is to benefit the public, so that the quality of life with high quality has a higher pursuit of goals.

China's economic development is for comparison and ostentation.

What is even more frightening is that most people's blind patriotic enthusiasm will lead to more detours in China.

Just like the roads in China's emerging cities, it has just been repaired and paved with gas pipes. After half a year, the water pipes were laid.

The speed of our highway repair is also astonishing to the world.

Unfortunately, every time you go to the freeway, you will find that you are building roads and repairing roads. The highway has been repaired for two or three years.

And these are calculated in GDP, one way to repair one hundred million, another time to spend eighty million, another time to spend fifty million, our GDP 2.3 billion.

People spend one hundred million or 120000000 at a time. It seems that people spend a little more money on the surface. The speed of others is slower, but once they are in place, there is no need to toss and waste.

In my opinion, the so-called "fast" must first be based on the premise of guaranteeing quality. Only then is the speed so meaningful, otherwise it will come and go quickly, and it will soon grow fast and die quickly.

Any development of us should follow the laws of natural science, do not want to achieve overnight success, violate the natural law, and be doomed to failure.

Japanese brands, such as SONY, Panasonic, TOYOTA, Canon and so on, have spent at least a few hundred years to build their own brands. Besides the old brand names (in fact, the quality is totally not the same), the real market oriented brand counts for twenty or thirty years.

Therefore, we should not be impatient, not eager for quick success and instant benefit, calm down, stand up to loneliness and concentrate on the development. In fifty years, China will definitely produce a large number of brands.

But if China continues to be so eager for quick success and instant benefits, it will become a world-class brand.

What is brand?

Brand is an experience for consumers, or a promise that can be trusted, and it is a tool of profit for an enterprise.

Therefore, making brand is fundamentally an investment.

Of course, some investments can get instant results, while some investments may not see obvious returns in the short run, but it will take a long time before they can see the results.

People who have long-term vision know how to invest more in brand building because they are patient.

Some people see that their investment in the brand is not rewarded in the short term, and they feel discouraged. They think it is better to buy stocks than to buy stocks.

Over time, he will find himself making a very serious mistake, and by that time, this mistake has been irreparable.

I once had a client who was in Hebei's Ben Ya dress, and his boss told me with frustration. "Our factory used to be almost the same size as Tianjin's Davy garment, our business is better than that of them, and orders can't be done, so we don't think we need to make a brand at all."

At this time, Dawei garment saw the value and significance of making brand, increased investment in brand, and molded its brand through various channels.

The present situation is that the same shirt can be sold for hundreds of thousands of yuan, and only tens of thousands of brands can be sold. The quality, materials and workmanship are exactly the same.

Ben Ya's boss now knows that he is wrong and wants to catch up, but the cost is high.

4. different understanding of rules

The so-called "rules" are rules and rules.

In this respect, the Chinese are always much more intelligent than the Japanese. They can always find loopholes in rules and always play tricks.

But unlike the Japanese, they look silly, and they only know how to follow the rules strictly.

Therefore, the Japanese are very punctual and never late.

This is often delayed with the Chinese people. It is always a mistake to travel by air, and there are different reasons for it.

In addition, the Japanese are all gentle and respectful, even when they are very familiar friends, they bow and scrape when they break up.

At first, I was a little unaccustomed to it. I always felt a bit fake, so familiar and polite.

It was later found that their courtesy was sincere from the heart.

Perhaps the Chinese are too hypocritical to let me feel a sense of mistrust of their practices, but I am now very ashamed that I can not believe that all the people are insincere because of the insincere people in the world, and that the Chinese themselves are not sincere. I can not be so light and easy to think that others are insincere. This is my ignorance and impoliteness.

This is also related to "rules".

Because Japan is a highly qualified country with great attention to etiquette and civilization, it has formed a very regular and orderly society.

In Japan and other cars, we can not see the Chinese style competition, but actually queuing in accordance with the rules will not only delay the time, but will save everyone's time.

If we all squeeze, in general, it will be a waste of time.

This principle may be known to all, but Chinese people can not do it.

Therefore, Chinese people are only smart, from local officials to business owners, executives, to ordinary people, always performing our intelligence.

We are paying a heavy price for our cleverness, but we are still stubborn.

The progress and civilization of a society are directly related to people's understanding of rules.

The more rules, the better order, the more freedom.

Without rules, there will be a lot of chaos and chaos.

There is an old saying in China that it is wise to be wise and wrong.

Lamentable.