China Textile Company Has Established Two Years In Chaozhou Traditional Workstation To Enhance The Popularity And Influence Of Chaozhou Embroidery.
In March 22nd, the 209 annual working conference of China Textile Industry Federation in Chaozhou, Guangdong, was held in Chaozhou. The conference summarized the development of Chaozhou workstation in 208 years and the development of the two years since the establishment of the station. It is believed that the Chaozhou workstation has achieved the expected goal through joint efforts and made the popularity and influence of Chaozhou embroidery traditional culture and traditional technology improved. Sun Huaibin, vice chairman of China Federation of textile industry, Lai Jianhua, Chaozhou Municipal Committee member, Zhang Jiazhou, Chaozhou traditional workstation station of Chaozhou textile company, Huang Yixiang, deputy director of Wen Guang Tourism Bureau of Chaozhou, vice chairman of Chaozhou cultural center, Cai Minqiang, vice chairman Li Chunliang and other relevant departments of Chaozhou workstation leaders and heads attended the work conference.
In the past two years, Chaozhou workstation has been concerned, directed and supported by the Ministry of culture and tourism, the China Textile Industry Federation, the Guangdong provincial culture and Tourism Department, the Chaozhou municipal government, and the Chaozhou Wen Guang brigade and Sports Bureau. As the location of the station, Ming Rui group has undertaken a lot of specific work, successfully completed all the work objectives and tasks, and brought into full play the exemplary and leading role of the brand enterprises, reflecting the corporate social responsibility and mission of inheriting Chinese traditional culture and traditional crafts.
On the basis of fully affirming the achievements, the conference analyzed the shortcomings and problems in the development process of workstations, and put forward 209 years' work objectives and tasks to further play the exemplary and leading role of non heritage heritage groups and brand enterprises, so as to promote the overall upgrading and innovation development of traditional textile technology in Chaozhou. During the period, the stationed units also visited the local non heritage successors, in-depth exchanges with them for future development.
Two years of Construction: steady progress and key points.
The traditional workstation of Sinopec in Chaozhou is set up under the leadership and guidance of the Ministry of culture. The sixth state-level workstations were established in March, 207, and officially launched in July 0th. The 208 year is the second year of the establishment of Chaozhou workstation. Through the coordination and joint efforts of all parties, Chaozhou workstation has achieved fruitful results.
In the past 208 years, the Chaozhou workstation relies on the textile industry as a powerful industrial foundation for integrating the technology industry, green industry and fashion industry in China. It has made full use of the resource advantages of the textile industry chain as well as the close cooperation between the upstream and downstream industries, the brand resources of the textile, clothing and home textile enterprises in the whole industry, and the strength of the designer. Combined with the development of Chaozhou's traditional textile technology, it has fully demonstrated the leading role of the local brand enterprises and non heritage successors. It has carried out a lot of fruitful work in Chaozhou's traditional culture and traditional technology research, research and training, exhibition and exhibition, publicity and promotion, international exchanges, and innovation and development. By building a platform for international exchange and cooperation, collecting high-quality resources at home and abroad, carrying forward the national culture, inheriting traditional skills and enhancing cultural confidence, comprehensively enhancing the traditional culture of Chaozhou and spreading the power and influence of traditional embroidery techniques in Chaozhou, creating a new name card of Chaozhou famous embroidery, exploring and practicing the innovative mode of textile sustainable development in the new era. In the 208 year, Chaozhou workstation has carried out the following key tasks:
(1) brand activities to create a new business name of Chao embroidery culture.
Inheritance of non heritage successors
In September 26th of 208, the Chinese Textile Industry Federation's traditional workstation in Chaozhou combined with the work objectives and tasks, successfully held the "heritage classics, embroidered beauty Chaozhou" Chaozhou heritage heritage dialogue activities in Chaozhou, Guangdong. By organizing the on-the-spot investigation and dialogue between Chaozhou textile heritage producers, practitioners, designers, brand enterprises, representatives of relevant organizations and experts, we thoroughly discussed how to promote the design, development and innovative application of Chaozhou traditional crafts in clothing, home textiles, Wen and other fields, how to strengthen the production of non heritage products and business channels, enhance brand influence, and meet new demands through the commercialization and marketization of innovative products. The activity arrangement is rich, pragmatic, efficient, on-site research and forum dialogue, and successful introduction of brand resources, on-site cooperation signing, remarkable results.
The dialogue organized the participants to visit the traditional crafts workstation of the China Textile Federation in Chaozhou, the Museum of China's embroidery art, the Museum of intangible cultural heritage of Chaozhou, and the Chaozhou textile traditional craft enterprises. The participants had a comprehensive understanding of the cultural details of Chaoxiu, bead embroidery, drawnwork and other intangible cultural heritage. They were very impressed by the embroidery art of Chaoyang embroidery. They were deeply attracted by traditional handicrafts such as drawnwork displayed in the Museum of intangible cultural heritage in Chaozhou. The bead embroidery garments of bester Embroidery Co., Ltd. were mainly exported, and in recent years, they gradually became popular in the domestic market. The exquisite pearl embroidered dresses were loved by people.
In inheriting people's dialogue, Sun Qingxian, Sun Tiancheng, Li Shuying, Zhan Huina, Zhuo Guifen, yang man, Hong man, Hong Hong, Hong Yun, She Yanxuan, She Yanxuan, Hui, Hui, Hui, song, Hui, Hui, Lin, Chu gang and other 7 Chaoxiu national, provincial and municipal representative successors, Lin Hong, Lin Yang, 3 Zhu Embroidery City Representative successors, as well as Cai Sai Hua, Chaozhou, China, Hong Kong, China, the mainland, the provincial, city level representative inheritors of the national, provincial, and municipal level, to share with the brand, designers and experts and scholars dialogue on the spot. The participants, experts, academics, and designers combined with the experience and personal experience of the site to express their views on issues related to the combination of modern embroidery, traditional techniques and modern life, production, design and consumption.
2. "fairway Silk Road - China fine embroidery art exhibition" overseas tour into Moscow's mall.
In February 8th, 208, the celebration of the Chinese New Year in the ancient market was held in Moscow's Mall (one of the ten major shopping malls in the world). This event is a collection of strong traditional Chinese culture. It is one of the important activities of the "Mu Mei shopping mall welcoming the Chinese New Year", "Fairview Silk Road - China fine embroidery art exhibition", which was jointly organized by the Chinese culture center of Moscow, the cultural exchange center of China and foreign countries, the China embroidery art research center of the Ming Rui group and the Moscow malls mall.
As a world-class famous shopping malls, Gu Mu attracts more than thirty thousand people every day. The Fairview silk road China fine embroidery art exhibition is held here to let Moscow, Russia and even the whole world know more about the exquisite Chinese embroidery culture and promote the cultural exchanges between the two countries. The embroidery exhibition in China lasted from February 8th 208 to February 28th 208. On the evening of the opening ceremony of the "Gu Mu shopping mall welcoming the Chinese New Year", Ambassador Li Hui of the Chinese Embassy in Russia came to the exhibition and attended the Spring Festival reception.
3. "fairway Silk Road - China fine embroidery art exhibition" overseas tour to Bangkok

In May 6th 208, the overseas exhibition of "Jinxiu Silk Road - China fine embroidery art exhibition" co sponsored by the Bangkok Chinese culture center, the Chinese and foreign cultural exchange center of the Ministry of culture and the China embroidery research center of the Ming Rui group opened the curtain at the Thailand cultural center of Bangkok. During the exhibition, two senior embroidered girls in Bangkok and Thailand 60 domestic and female embroidery lovers exchange, through exchanges, let them understand Chinese embroidery culture, skills, development and inheritance, understand the embroidery stitches, understand the superb level of Chinese embroidery women workers. The exhibition attracted many important media from China and Thailand to come to the interview.


4. jointly launched the non heritage innovative development platform, held a special auction of "legacy of elegance", Chaoxiu boutique "antique positive dragon" won the highest price in the field.
On the afternoon of 208, 0, and 28, the first innovative development platform of the intangible cultural heritage of Beijing was held at the No. 7 Academy of classical learning in Beijing. The cultural relics and works of the intangible cultural heritage with strong regional characteristics attracted the fans from all sides, so that the Chinese people could truly feel the broad and profound Chinese culture and the great prosperity of the Chinese nation. This is the successful practice of China Textile Union's workstation in Chaozhou to strengthen the innovation of Chaoxiu channel.
Chao embroidery "archaize positive dragon" was created in 988 years, because the materials used in Chao embroidery works are harsh, "paper one thousand, silk eight hundred", plus the highly pure gold line, which has been preserved for hundreds of years, and has a high value of collection. Finally, the highest price of the whole field - 20 thousand yuan.
The "archaize positive dragon" is a collection of the traditional embroidery art of Chaozhou embroidery factory of Chaozhou embroidery factory in the last century. It uses the pure gold thread made of gold hammer foil and twisting to finish the embroidered part of the front dragon, embroidering the work meticulous, making the dragon scale glittering, making the Dragon lifelike and vividly visible. The bottom satin is made of silk satin, and is dyed into a dark brown by the special process. Round dragons embroidered with different grades of silk yarn, with auspicious clouds and bats, symbolizes blessing and auspicious ornamentation. The overall embroidered face of the work is antique, solemn, dignified and full of sanctity. It represents a noble culture of China and hopes that all good things can be integrated into one.
5. "208 Chaozhou International Embroidery Art Biennale" was held ceremoniously.
Approved by the Ministry of culture and tourism, guided by the China Textile Industry Federation, the Guangdong provincial culture and Tourism Department, the Chaozhou Municipal Committee of the CPC and the people's Government of Chaozhou, the Organizing Committee of the Federation of Chinese textile industry in Chaozhou, Guangdong, sponsored by the traditional workstation of Chaozhou, the China embroidery industry Research Institute of the Textile Industry Federation, the Institute of fiber art of Tsinghua University, the Academy of Fine Arts Embroidery Research Institute of Chaozhou, and the Guangdong Biennale (Limited by Share Ltd), the 208 Chaozhou International Embroidery Art Biennale, held a grand opening ceremony in Chaozhou in February 20th 208. The theme of this Biennial is "embroidery and contemporary life".

The organizers especially invited artists from overseas including Professor LIU KANDARELI/GUAN VEN, chairman of the cultural center of the Silk Road, Professor Chang Young Ran (Jang Youngran) of the Silk Road University, Australian National University, senior research fellow of the textile and weaving department of Australian National University, KIRK/VALERIE ANNE, director of the Department of textile design, director of the Interdisciplinary Art Research Institute of Poland, HARA ANTOSZKIEWICZ/DORA of the Academy of Fine Arts in Gdansk, American artist BERGSTEDT/MARIECLARA, Professor of National University of Georgia, Ph.D., and director and director of the research department of the National Silk Museum, the artists and masters of the international embroidery industry attended the opening ceremony.
After the opening ceremony, guests visited the major theme pavilions and exhibitions of Biennale, and praised the Chinese and foreign embroidery art culture deeply and deeply. 208 Chaozhou International Embroidery Art Biennale "non heritage open class: embroidery and contemporary life" was held at the International Conference Center of Hanshan Normal University. The open class invited embroidery artists and masters from home and abroad, and the exhibitors and personages from the embroidery art biennale to explore "embroidery and contemporary life".
"208 Chaozhou International Embroidery Art Biennale", with three themes of "life, fashion", "inheritance, revitalization" and "fusion and Transcendence", has collected about 250 works from artists at home and abroad, Chinese national embroidery "non heritage" inheritors, arts and crafts masters, fashion designers, ethnic minority embroidery "non heritage" inheritors, teachers and students of related universities and embroidery lovers. The theme of "embroidery and contemporary life" has been interpreted to show the infinite charm of embroidery art with the characteristics of the times, and to explore the way and path of integrating traditional techniques into contemporary life.
The Biennale was strongly supported by the Chaozhou municipal government. During the period, Chaozhou held many colorful activities, including the Chaozhou embroidery costume thematic exhibition held at the famous ancient cultural relics in Chaozhou, Xu Xian Ma Fu and Li CuO shrine, the Chaozhou embroidery exhibition of the hundred Shiyuan creative hall, the Sun Qingxian embroidery exhibition held by the Chaozhou embroidery Institute, and the Kang Huifang embroidery exhibition at the traditional embroidery center of Traditional Arts in Chaozhou, Chaozhou. In addition, the exhibition of Chinese Chaoxiu historical photography exhibition, the museum exhibition held in Chaozhou Museum and the Chaozhou heritage exhibition in Chaozhou intangible cultural heritage exhibition hall are wonderful and charming.
(two) research and training should pay more attention to pertinence.
The second tide embroidery workshop is for the graduating students.
The second phase of the Chaozhou textile workshop in the traditional craft workshops in China, which began in 208 March 20th, has enrolled 30 students and spent 8 weeks learning time. This workshop is aimed at graduating graduates from colleges and universities who are engaged in the traditional process training for graduates who have certain theories and good fundamentals of painting but are not familiar with embroidery and bead crafts. They are trained to love non heritage businesses, pay attention to the combination of art and production practice, master embroidery techniques and bead techniques, and combine themselves with enterprises on the road of inheritance.

After analyzing the above situation, the China Textile Industry Federation's traditional workstation in Chaozhou has decided to organize second practical training courses on clothing and bead embroidery, aiming at graduating graduates from colleges and universities to practice traditional skills training for graduates who have certain theories and painting skills but are not familiar with embroidery crafts and bead crafts. They are trained to love non heritage businesses, pay attention to the combination of art and production practice, master embroidery and bead skills, and combine themselves with enterprises on the road of inheritance.
The second phase of the seminar is the training of nail bead training and Chaoxiu embroidery. The workshops rely on the resource platform of workstations to carry out the training and training of embroidery professionals systematically and systematically, effectively alleviate the present situation of the lack of traditional fine arts, and strive to train more excellent traditional embroidery practitioners, especially young generation successors.
Workshop phase I
Workshop phase I
Workshop phase I
2. third tide embroidery workshop for poverty-stricken areas
In July of 208, in the graduation season, schools and schools poured into the society. The tide embroidered workshop also ushered in the third phase.
The participants of the third phase are mainly more than 20 graduates from the senior technical school in Chaozhou. They came from rural families in poverty-stricken areas. During their school hours, the state gave free education. They learned some embroidery foundations in schools. They were very interested in embroidery, but they lacked practical experience and skills. After receiving training courses, the students contacted the workstation teachers and workstations to apply for a chance to learn and help them in the future.
The workstation is enthusiastically accepted by students enrolled in the seminar. Arrangements for learning venues, learning materials and learning utensils, workstations arranged for them a good living environment, and assign the most professional embroidery teacher to give guidance. Through the study, students will be able to improve their skills in embroidery and earn a living skills. The workstation is also associated with the relevant enterprises to ensure that they get a steady job after study.
3. Raoping Daxin village embroidery training class focuses on helping the poor.
The training workshop of Chaozhou Daxin Creek Village embroidery workshop in Raoping traditional workstation in July 8th was opened in 208. The students aged from 30 to 40 years old are from the poor in the village. Through the help of workstation embroidery training class, they learn non heritage embroidery skills, study for themselves, learn for their families, earn their living skills, increase their income and improve their living conditions.



The village turned the conference room into a classroom, and the workstation sent them all the learning materials and learning utensils. Several experienced embroidery teachers came into the classroom to meet with many students to explain their knowledge of bead embroidery. The pearl embroidery training class takes a week to carry out detailed teaching. After that, the workstation will send senior embroidery teachers to the village tutoring training class for a long time to conduct in-depth teaching and guidance, help students improve their skills and carry out the inheritance of the intangible heritage.
4. Shenzhen Tsinghua University graduate student experience the tide embroider Charm
On the 24 day of 208, the embroidery and visiting study and exchange activities on the theme of "embroidery home" were held at the Swiss embroidery Museum of traditional Chinese craft workshop in Chaozhou.
The Chaozhou workstation and the Shenzhen Graduate School of Tsinghua University have jointly studied the long-term training plan for the practical and traditional arts and crafts product design and development. The workstation has provided necessary and convenient learning conditions for the research and development of Shenzhen Graduate School of Tsinghua University, and has sent the chief design supervisor to carry out the design guidance and coordinate and cooperate with each other in the research and development process, so that the students can develop new products for the embroidery industry on the basis of communication and study.
Tsinghua University, Shenzhen graduate school, a line of 22 teachers and students, visited Chaoxiu embroidery products and production processes. Before the museum's embroidery works, the teachers and students of Shenzhen Graduate School of Tsinghua University felt the beauty and charm of embroidery, so that they deeply felt the core and temperament of "craftsman spirit".
The Chaozhou workstation has arranged non heritage courses for students, so that they can have in-depth discussions on the creative direction of Wen Chuang Chuang's works, and develop the products that are more suitable for the market and make embroidery closer to life through the concept of embroidery home.
(three) product channel prominent innovation
Innovative product design and commercial channel construction is a key work of Chaozhou workstation for 208 years. During the 208 Spring Festival, Chaozhou workstation launched the online sales of "year flavor embroidery with hand ritual", which is designed with the blessing of the Jingdong. At the same time, Ming Rui successfully opened the first airport store (Chaozhou Shantou airport store in Jieyang), becoming the successful exploration and practice of strengthening the channel construction of Chaoxiu products. Through the huge passenger flow, the beauty of the "Chinese gem" embroidery is spreading all over the world, and the world is amazing. At the same time, Chaozhou workstation will also cooperate with the first non heritage innovative development platform in the 208 year to open the brand store of the non heritage Oates. It will combine the traditional embroidery technology with fashion clothing home textiles and other product design, and introduce more products that are suitable for high-end high-end consumer groups to provide high-end exhibition and sales platform for more embroidery products.
(four) publicity and promotion are effective.
The Spring Festival "spring day" embroidered Spring Festival couplets.
In order to carry forward the Chinese traditional culture and create a joyous, joyous and peaceful atmosphere, CCTV, the Chinese couplets Association, the Chinese Calligraphers Association, and the National Library of China organized the CCTV network. The theme of the CCTV network was "the new era of live broadcasting and the writing of new spring couplets". In February 9th 208 (December 24), the "spring day" large-scale media action was launched and large-scale multi-point long time live broadcast was conducted. With the Beijing studio as the leading studio, the activities will be broadcast live and live in Chaozhou, Hunan eighteen hole village, Heilongjiang Harbin, Beijing Shanghai "Fuxing" high speed rail and Beijing army five places. The selection of the five mobile live spots will cover the East, West, North and south. The theme corresponds to topics such as "cultural confidence", "precise poverty alleviation", "green hills and clear water", "technological innovation" and "strong army dream".
Chaozhou, as a place of connection in the "spring day" large-scale media activities, embroidered the Spring Festival couplets with embroidery as the connecting point. The link between embroidery and Spring Festival couplets is a collision between culture and culture. It is a wonderful marriage between embroidery and calligraphy. The combination of two swords has absolute confidence in the embroidery Spring Festival couplets and Chaoxiu culture, and it can complement each other with the Spring Festival couplets. The Spring Festival couplets were embroidered by nine famous embroidery artists and a new generation of embroidery artists in Chaozhou.
2.208 "cultural and Natural Heritage Day" CCTV a special program "intangible heritage open class" to show the tide embroidered dragon and Phoenix gown skirt.
The 208 year "special cultural and Natural Heritage Day" special program, jointly produced by the Ministry of culture and tourism, the central broadcasting and television station and the National Library, was premiered on CCTV variety channel at 20:08 on 208 June 8th.
On the day of "cultural and Natural Heritage Day", in June 9th, more than 3700 activities including non heritage art week, intangible heritage open class and intangible cultural heritage exhibition were launched simultaneously. As the main activity of the "non heritage open class" special program, the dragon and Phoenix gown skirt produced by the traditional embroidery technology of the intangible cultural heritage is stunning. The Ming Rui group, as the most fashionable and most Chinese cultural brand representative of "Chinese wedding dress", has been committed to combining tradition with fashion to show the charm of the new era of intangible cultural heritage for modern life.

3. the CCTV music channel "208 stars bright concert" "sing the new era Lantern Festival special" to show dragon and Phoenix gown skirt and embroidered wedding dress evening dress.
In March 2nd of 208, on the CCTV5 CCTV channel's "208 star lit concert", "sing the new era Lantern Festival special", Chaozhou culture again appeared on CCTV screen. The embroidery culture, the famous Swiss dragon and Phoenix gown skirt and embroidered wedding dress gown again.
The actress participated in the performance of the CCTV Lantern Festival evening, bringing Chinese embroidered wedding dress, embroidered dragon and Phoenix gown to the show. The wedding dress of the Chinese dragon and Phoenix gown and the wedding dress of Chinese embroidered wedding dress are the most striking debut. The beauty of the wedding dress and the rhyme of the dress complement each other. The smart performance of the show brings vitality to the embroidery on the dress, and the hand embroidered dragon and Phoenix and the flowers are dancing on the clothes, so that the audience seems to be immersed in the beautiful scenery of the dragon and phoenix flying and flowers blooming.
4. the second China Textile heritage Conference opened the Chaozhou workstation exhibition area.
On the 5 day of 208, the second China Textile intangible cultural heritage conference was held in Gubei water town, Beijing. The conference is co sponsored by the China Textile Industry Federation, the China Textile Industry Federation's non Heritage Office, the China Textile Industry Federation news center and the Limited by Share Ltd.
The Chaozhou workstation, as the co organizer of the general assembly, opened the exhibition area to show the famous brand of embroidery, handicraft embroidery, the embroidered frame of dragon and Phoenix, embroidery and embroidery. The conference will be held for three days. The main contents include: keynote session, theme forum, exhibition display, non heritage experience, costumes show, alliance signing, and the "pioneer Cup" 208 China Textile heritage Promotion Ambassador selection, "the first cup" Second China Textile heritage conference, the two series of activities designed to create souvenir designs were announced and awarded.
5. the first "brand heritage conference" displays the embroidered dragon and Phoenix gown skirt.
The first "brand heritage conference" supported by the intangible cultural heritage division of the Ministry of culture and tourism in Guangdong will be held in Guangzhou theatre in 208 from July 26th to 28th.
With the theme of "heritage, development and innovation", the conference aims to tell the story of China's non heritage brands, excavate the potential of China's non heritage brands, enhance the status of China's non heritage brands, and spread the charm of China's heritage brands. The China Textile Alliance's traditional workstation in Chaozhou was invited to participate in this China brand conference.
6.208 Guangdong fashion week showcase exquisite embroidery and exquisite demeanor.
In March 22nd of 208, "the fourth city pictorial, the new force award and the 208 Guangdong fashion week spring closing ceremony" were held. The display of the famous Dragon and Phoenix gown skirt and embroidered wedding dress, through the collision between tradition and innovation, will be applied to the design of different costumes, reflecting the beauty of non heritage from different angles. In the same period, Chaozhou workstation and related units held the signing ceremony of the strategic cooperation of "protection and inheritance of textiles and garments in Guangdong". Through extensive exchanges and cooperation, we will enhance the fashionable design, production level and overall quality of traditional products, and promote the inheritance and activation of intangible cultural heritage. Combined with the continuous consumption demand, improving design, improving materials and improving production is of great significance for improving the overall quality and market competitiveness of traditional arts and crafts.
(five) academic research continues to advance.
208 years, organized research and compilation of Chao embroidery monograph as a key project of China Textile Union in Chaozhou workstation, and achieved continuous results. The traditional workstation of Chaozhou has planned to publish blueprint for Chao embroidery monograph since 207. The workstation, relying on the authoritative research power of the China embroidery art Research Institute of the China Textile Institute, carries out a deep and systematic study on the development history of the embroidery and the exclusive stitch technology, and collects and collects the historical materials in order.
Chaozhou embroidery stems from the common people's home in Chaozhou. It has a long history and the torch is handed down. The folk women and children are all familiar with the old and the young. Every household in Chaozhou is embroidered with embroidery. Records of ancient books, which are related to Chao embroidery, are collected by historical museums and libraries. Some of them are collected by experts in Chaozhou embroidery. In order to find these ancient books, teachers went to visit textual research in person, searched for roots, searched for breakthroughs, and went through textual research and analysis of Chao embroidery characters recorded in ancient books. In the long historical evolution of embroidery in Chaozhou, the embroidery techniques of the Chaozhou embroidery are colorful and varied, forming six techniques: embroidery, nails, pads, pasting, splicing, and affixing. The techniques of embroidery are generally applied on the embroidered surface according to the subject matter and the physical image. These techniques are difficult to use and highly technical, but they can best represent the physical phenomena. They are a great contribution to the embroidery techniques of China. The images embroidered by these techniques are slightly lifelike on the embroidered surface, lifelike, and the embroidered objects float up to a height of three to five centimeters. The writing team consults the existing exquisite embroidery master, tells the Chao embroidery needles, systematically combs the whole stitch theory of Chao embroidery, discusses the acupuncture method in one word and one sentence according to the stitching process, and breaks through the blanks of the theory of embroidery stitch. The Chao embroidery monograph was completed and published in 209 years.
Facing the future: maintaining characteristics and innovating development
(1) enrich the successor's dialogue activities
On the basis of successfully holding 208 "heritage classics and embroidered beauty Chaozhou" - Chaoxiu non heritage inheritors dialogue activities, 209 years continue to carry out heritage dialogue activities. The theme of the activity is "integration and innovation, inheritance and embroidery". Time is drawn up in the second half of 209 years. The main form of forum + visiting experience is mainly composed of workstation related departments, and the number of participants is 00.
(two) complete the work of editing and publishing monograph.
On the basis of the continuous progress and achievement of the Chaozhou workstation in 208, we completed the first editing and publishing work of Chao embroidery monograph.
(three) promote publicity and exhibition.
In the light of major exhibitions and exhibitions such as China Textile Heritage Convention, textile and clothing professional exhibitions, fashion week and overseas exhibitions, the Chaozhou embroidery culture and skills are further promoted.
(four) "going out" and "bringing in" to promote exchanges.
Through "going out" and "bringing in", we will accelerate the exchange and cooperation between Chaozhou workstations and promote the overall upgrading and branding development of Chaozhou's traditional textile technology. The introduction of textile and garment brand enterprises that have been researched or designed and developed for the traditional textile technology in Chaozhou, and the establishment of "Chaozhou textile traditional craft innovation alliance" with local textile traditional handicraft enterprises and inheritors, will promote the textile traditional crafts to be used in modern textile and clothing design and production more deeply and extensively, and strive to form an independent brand that fully embodies the Chinese self-confidence, Chinese style and Chinese style.
In the past two years since its establishment in Chaozhou, Guangdong, the traditional workstation of the China spinning Federation has been focusing on Chaozhou embroidery. It has gathered resources of the industry, actively organized training courses, participated in exhibition exhibitions, vigorously cultivated intangible heritage brands, participated in non heritage publicity, promoted the culture of Intangible Heritage into the campus, and did a lot of fruitful work in revitalizing the traditional technology and promoting the development and inheritance of traditional handicrafts in Chaozhou. The work of the workstation will face new era and new needs, provide communication platform for inheritors, guide the supply and demand to link up, promote the integration of intangible cultural heritage into contemporary life, and promote the innovative development of traditional crafts in Chaozhou.
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