The Famous L.K.Bennett, Who Was Brought By Kate, Was Taken Over By Chinese Buyers.

Princess Kate's favorite British luxury brand L.K.Bennett is bought by Chinese buyers. In April 10th, there were media reports that L.K.Bennett, which had submitted bankruptcy applications, appeared as a new buyer, a supplier from China. L.K.Bennett founder Linda Bennett has now withdrawn from bidding for the brand.

In mid March of this year, the British media Sky News revealed that L.K.Bennett failed to make a formal application for bankruptcy because of the failure of financing, and looked for new buyers. As of March, L.K.Bennett has launched the UK headquarters redundancy measures, which is expected to involve more than 50 employees, while closing 5 offline stores in the UK.

According to foreign media reports, Sports Direct, a famous British sporting goods retailer, Dune London, a British footwear Monopoly brand, Philip Day of the UK's retail tycoon, and Rebecca Feng of L.K.Bennett China franchisee are interested in acquiring brands. But at present, Philip Day is said to have withdrawn from competition.

L.K.Bennett China official WeChat shows that the brand currently has 6 stores in China, 3 of which are in Beijing. According to the Beijing Commercial Daily reporter, the L.K.Bennett Beijing store is operated by Beijing Ying Ling brocade Trading Co., Ltd.

L.K.Bennett is famous all over the world because the British Kate Princess and Prime Minister Teresa May are both fans of this brand. Kate princess has a preference for L.K.Bennett from clothing to shoes, and even the British media called L.K.Bennett "the wardrobe of the princess". But the celebrity effect is a double-edged sword. With the blessing of the Royal fans, L.K.Bennett began to lose its position and the price rose, causing the general consumers to no longer afford to spend so much that they had a fiscal deficit.

In 2017, Linda Bennett returned to the company in a crisis of 4 million 500 thousand pounds, and redeemed its previously sold shares and injected 11 million pounds in order to turn the tide. But the deficit is still widening. By the 2017 fiscal year of July 2017, the brand operating loss expanded to 5 million 900 thousand pounds, including the cost of restructuring, and the pre tax loss amounted to 48 million pounds.