Feng Jinhua Led The Team To Investigate The Textile And Liquor Industry In Suining

In April 10th, Feng Jinhua, deputy director of the Ministry of economy and information technology, led the Provincial Department of light industry textile department and the wine industry development office to Suining to investigate the development of Suining's textile and liquor industry. Vice mayor Chen Fa accompanied the investigation.

Feng Jinhua and his party came to Shehong Tianyi textile, Hua Hua Yin Hua and wine making workshop. They learned about the production and operation of the company and listened to the report of the head of the enterprise to the development of the enterprise.

Feng Jinhua asked that textile enterprises should strengthen management and intensify technological spanformation, and strive to overcome the unfavorable factors of raw material cost and labor cost increase, improve labor productivity, pay close attention to quality improvement and increase market share; pay close attention to brand building and improve added value of products. The wine industry must seize the opportunity to develop the liquor industry in Sichuan at present, learn from the leading liquor producers such as Wuliangye and Luzhou Laojiao, and further expand the business of the liquor industry. We should excavate the unique history and culture of Shehong's poetry and wine, give play to the cultural and celebrity effects, and make a good historical and cultural card of poetry and wine culture. We should combine local cultural atmosphere with outward bound propaganda, vigorously develop industrial tourism, strengthen the "willing" brand, pay attention to the study of market segmentation, introduce products that suit the needs of the new generation of customers, do well in the sales and increase the market share; and the government departments should form a joint effort with the enterprises to jointly build up the willing and propagate the harvest, and speed up the pace of the development of the liquor making industry to the first camp of Chinese liquor.