Jiaxin Silk Zhou Guojian: New Ideas To Achieve New "Silk" Road

Based on the peasant paintings in Xiuzhou District of Jiaxing Province, with the scenery of spring, summer, autumn and winter as the scenery, an ordinary scarf has become a patent product with aesthetic and cultural value in the hands of Zhou.

Recently, with the new product of the banner, Zhou Guojian, chairman of Jiaxin silk company, is a guest of the Shanghai Securities Journal, who is facing the head office. It recalls the reform and development of Jiaxin's silk and talks about the mission of "satisfying people's pursuit of beauty and fashion's life demands".

As the only silk listed company in the A share market, Jiaxin silk is located in Jiaxing, China's "Silk house".

Over the past decades, it has worked hard with Zhou Guojian, the chief executive, to "seek peace and stability without seeking stability".

Today, it is exploring a new Silk Road, which will make the silk business of Fuyun traditional culture more sexy.

From being an official to jumping into the sea

In the first forty years of life, Zhou Guojian had an enviable "steady" resume in the first 50 years of his life.

But after crossing the "forty puzzles", Zhou Guojian made an unusual choice -- making an active report on the restructuring of enterprises, and "jumping into the sea" in his mouth.

When reporters asked about the most important thing in the development of Jiaxin silk, Zhou's engraving gave the answer - not the 1999 restructuring of enterprises.

As a county level unit, the pformation of Jiaxin silk was rare in Zhejiang province.

At that time, Zhou Guojian clearly realized that the business nature of the separation of government and business was very difficult to cope with the market environment at that time.

Therefore, Zhou Guojian took the initiative to report the request for restructuring. After the decision of the municipal Party committee and municipal government, the enterprises and departments at the county level were revoked, and the restructuring of Jiaxin silk began.

"We say we go to sea, we jump."

Zhou Guojian said frankly that the biggest problem of restructuring is equity capital.

"At that time, the municipal Party committee and the municipal government coordinated the loan of Jiaxing industrial and commercial bank, but the loan was not so easy. It was necessary for my brother and brother to sign the guarantee.

At that time, my mother told me in tears, not to be an official, but it was a fatal thing to drag the whole family in. "

Despite the influence of the times and objective conditions, Zhou Guojian believes that this is his own character.

"I am not a very stable person. I always pursue freshness and pursue something that I can do."

He said, "after experiencing the throes of state owned enterprise reform, now dealing with enterprise problems can play a subjective initiative, and the difficulties encountered in daily operation are not difficult."

After the reform, Jiaxin silk began to reform drastically.

In 2000, the company set up a silk industrial park covering 300 thousand square meters in Jiaxing, which laid a good foundation for the future development of the silk industry. It also laid a good foundation for future development. After that, the company carried out the two reform of the right incentive for the leading cadres of the subsidiary companies, and finally listed on the Shenzhen Stock Exchange in 2010.

In 2018, Jiaxin silk achieved a profit of 3 billion 181 million yuan, an increase of 14.71% over the same period, and a net profit of 144 million yuan attributable to shareholders of listed companies, an increase of 28.39% over the same period last year. The net profit in the past three years increased by more than 20%.

From "silk" to "Silk chain"

Jiaxing, known as the "Silk house" since ancient times, has abundant cocoon and silk resources and a long history of silk.

With rich resource endowments and cultural details, there is a steady market share and an increase in profits. Jiaxin's silk days can be crossed more comfortably, but Zhou Guojian's heart is uneasy.

Jiaxin silk has formed the whole industry chain system of mulberry cultivation, silkworm rearing, cocoon drying, silk reeling, dyeing printing, fashion design and garment making.

In the land with a strong silk culture, Zhou Guojian wants to make the traditional silk business "sexy".