Shiseido Group Sold 273 Billion 600 Million Yen In The First Quarter.

The Japanese cosmetics brand Shiseido group announced the final report of the first quarter of 2019.

As of March 31st this year, the group achieved sales of 273 billion 600 million yen, an increase of 3.7% over the same period last year.

Operating profit was 38 billion 934 million yen, a year-on-year decrease of 17.4%.

The group said that the decrease in operating profit was due to increased investment in marketing, research and development, talent and so on.

In terms of China's business, "SHISEIDO (Shiseido)", "Cl de Peau Beaut" ("skin key"), "IPSA (ifusa)", "NARS (Nas)" and other high-end brands have maintained a high growth trend.

Meanwhile, the "made in Japan" brand, "ELIXIR (Yili)" and "ANESSA", continue to maintain a large growth in the cosmetics brand.

In the field of e-commerce, all brand businesses have achieved substantial growth, contributing to the growth of China's business.

Based on the above situation, sales in local currency increased by 18.7% compared with the previous year. After converted into Japanese yen, the sales increased by 15% over the same period last year, reaching 52 billion 500 million yen.

In terms of operating profit, although sales growth has brought about the growth of differential profits, but because we have strengthened investment in marketing and so on, the operating profit has decreased by 12.3% compared with the previous year, which is 13 billion yen.

According to the disclosure of financial reports, the contribution of China's business to senior sales group's total sales reached 19.2%, a year-on-year increase.

In the first quarter, sales in the Chinese market were second only to Japan.

From the first quarter sales situation, Japan's domestic cosmetics market has maintained a slow recovery trend, coupled with the impact of the growth of entry demand of foreigners visiting Japan, so the market is in good shape.

In the overseas cosmetics market, the situation in Europe is uneven, and only weak growth is maintained.

The cosmetic products in the Americas showed negative growth.

On the other hand, China and other Asian countries have maintained a good momentum of development.