Different Consumption Level Differentiation Obviously Social E-Commerce Wholesale Platform Where To Go?

With the rapid development cycle of China's economy, China's fast moving consumer goods industry and modern retail industry have experienced 20 years of rapid development. Over the past 20 years, China has become the second largest economy in the world, and its consumer market is expanding. Nowadays, Chinese consumers have long been the battleground of many businesses, and various kinds of sales promotion tools emerge one after another. Among them, "bargain goods" won many consumers' favor because of low price.

There are many special food packages, and the wholesale platform for social business is favored.

But the scenery of "specials" has not been going on, and consumers are beginning to question it because of the many ways they hide. In particular, many special foods, according to many consumers, whether they are online supermarket, or in the online business platform such as spelling, Taobao, love inventory, etc., the staple food purchased has a very short shelf life ranging from 3 days to 30 days. Coupled with the delay in logistics, the so-called cheap and special food has become "chicken ribs" in the eyes of consumers.

In addition to the short shelf life, there are many special foods on the market often do not have the existence of after-sales service, and some businesses make use of many consumers' ignorance of the truth or weak awareness of rights protection and make the "special offer goods not refund or not" regulations, making consumers suffer deeply.

Many packages of special foods have been discouraged by many consumers. Coupled with the improvement of Chinese consumers' consumption power, the Chinese consumer market has undergone profound changes. Consumers no longer pay attention to prices only. They are very familiar with and are alert to retailers and branding promotions when they emphasize low quality and high quality. In addition, the difference between different consumption levels is becoming more and more prominent. How to satisfy consumers' demand for low-priced goods and grasp consumers with stronger head consumption ability is also a problem that brands and retailers must consider at present.

Against this background, the more responsive electronic business platform has made an "anti routine" move. For example, the price of the first price goods is mostly over six months, thus solving the worries of the shop owners and consumers on the special food. In addition, in terms of after-sales service, Taobao, Tmall, Jingdong and other platforms have also launched a number of safeguards, such as "7 days without reason to return". In addition, there is a platform similar to first hand sourcing, which provides free replacement service to users, and promises that shopkeepers and purchasing agents can not sell goods that can not be sold within 30 days.

In addition to working hard on the quality and service of the goods, the electronic business platform is also favored by the owners of the Internet shops. Compared with the traditional wholesale market, the social e-commerce platform procurement is more convenient, food types are more complete, and food circulation efficiency is higher. As a result, many brands began selling products on the wholesale platform of social e-commerce, and online shopkeepers began buying goods on the wholesale platform of social e-commerce. For a time, the wholesale market of many social networking providers began to emerge on the market with first hand sourcing, love inventory, and so on.

Based on the social business model to build a closed loop upstream and downstream, build a moat first.

So, in the social e-commerce industry, which platform can finally stand out and become a representative of a new industry? In the industry view, this requires the platform to form its own strong core competitiveness and successfully build moat.

Take the first hand source as an example, it builds the upstream and downstream closed loop based on the S2b2C innovation mode of social business, which is the best moat. First of all, the first source of goods in the upstream needs to get through the supplier's source API, optimize the commodity management for the supplier. Specifically, the first hand source is directly linked to 5000 brand dealer stocks, and also covers many garment wholesale markets across the country. It has a first-hand supply chain to ensure first-hand supply and first-hand prices, especially for the first hand source, and firmly grasp the star stalls and brands in the wholesale market, so as to ensure that the top quality and high-end brand of the season can be obtained for the first time.

Secondly, with the help of powerful cloud technology support, we can provide wholesale shopkeepers and inventory brands free of charge for wholesale shopkeepers and stock brands to purchase and sell storage software of Optics Valley cloud clothing and shoes, and open up the source of goods and inventory API, so that the inventory of platform, wholesalers, brands and retailers can be synchronized with time, and the data of distribution and storage can be stored to facilitate inventory management. At the same time, the first hand source also digitally and digitally digitize the goods, helping the platform users simplify the spanaction process and reduce the service cost, thus greatly improving the distribution efficiency.

For example, we should pay attention to the digitalization and image of goods before sale, and will also add the form of live broadcast in the future, so that the information of goods can be more spanparent and intuitive, helping shopkeepers and purchasing agents to create explosive funds, and enhance spanaction spanformation. In sales, the first hand source provides a series of training courses such as novice start, customer training, community operation, online and offline training to help shopkeepers and buyers really understand and use the core of social business to make money. In terms of after-sales service, the first source of goods is the only platform that offers free replacement service. It really allows shopkeepers and purchasing agents to achieve zero inventory. There is no worry at all.

Not only that, the first source also launched a 100 million cash support scheme to help shopkeepers grow fast on the platform. It is understood that the one hundred million cash will be used to help the platform users to increase the price in the way of the wholesale market star market stalls to grab goods. Therefore, as long as there are shoppers in the market or on the market, the goods will be shipped within 7 days, and the same quality will be guaranteed. The price will be lower and the quality will be higher. Nearly 100 shopkeepers now enjoy the subsidy, which is 20% faster than the wholesale market, and gets the latest explosive products earlier than other stores. The first person responsible for the supply of goods believes that the one hundred million is actually running and validating the supply chain and service system of the platform.

In this regard, insiders said that with the continuous upgrading of user needs, in order to meet the needs of differentiated users of various sectors, many special electronic business platform began to emerge. Among them, compared with other electronic business platform, the social e-commerce wholesale platform is unique in the background of the electricity supplier bonus period. It relies on the social electronic business mode to kill a road and become one of the most promising industries. In the future, in the process of turning the blue ocean into a red sea, only a platform with a solid moat can succeed in the "city" and occupy the highlands.