China'S First Professional Exhibition Featuring Children'S Wear -- The 2019 China Children'S Wear Industry Expo Is Popular Among Enterprises.

Chinese Children's wear market It has long been internationalized. brand Dispute. But China lacks a professional children's wear platform.

International "big" brands have begun to enter the "small" children's clothing market in a high profile. Brand of children's wear If we want to occupy our seats under such a pattern, we will not be able to support the future brand by competing for market share with low prices, discounts and promotions. The root of the difference between brand and brand is the invisible brand value. Brand determines the difference between brand position and price for the value of the customers and the society. extravagant The value and quality ratio of goods is very high because the value of luxury goods is made up of tangible and intangible value. Besides valuation of tangible value, consumers are more willing to pay for invisible perceived value.

This invisible brand value is a major topic of contemporary Chinese children's clothing. Even though it is not a simple subject, the Explorer has done nothing.

Act as Exhibition Sponsor China Spin The commodity business association is just focusing on children's care for children. Children's Wear Exhibition The pure mind began to "2019" China children's clothing industry expo China Youth Culture and Art Carnival " Attract investment And layout, aiming to do some real service for children's clothing enterprises. I didn't think that in a short period of time, all the industrial clusters, local governments, media and children's clothing brands were well received.

An unexpected investment promotion

"2019 China children's wear industry fair and China Youth Culture and Art Carnival" is the first professional exhibition of children's clothing industry in China. Since the beginning of May, the investment promotion work has been carried out so far. With the support of the government departments in Jimo District of Qingdao and the government departments of various industrial clusters in China, the domestic children's clothing enterprises have responded positively, the relevant brands have been actively involved, and since the beginning of May, the investment has been completed for a month now. The 70% of the investment plan has been completed. The organizing committee will also start the work of the audience invitation and the planning of the meetings and other exhibitions, so as to add luster to the children's clothing industry and create a good reputation for the brand exhibition.

China's children's clothing industry has been classified in a large clothing industry circle, is bound to the clothing family, an annual output value of 200 billion yuan industry, no independent exhibition platform. Not in a big show, with grandparents, uncles and aunts, it seems that they always grow up. They are accompanied by milk powder, baby carriages and so on. They always seem to be supporting roles. Since the beginning of this year, China's children's clothing industry has been supported by the government departments in Jimo District of Qingdao and the government departments of various industrial clusters as well as the children's clothing enterprises all over the country. With its own exhibition platform, it has rushed out of the encirclement circle.

Quality upgrading is the key.

In recent years, with the introduction of the second child policy, the change of consumption concept and the upgrading of consumption in China's children's wear market, consumption continues to rise, and the growth rate of compound annual growth is faster than that of the whole garment industry. It is estimated that by 2022, the market will reach more than 3200 billion yuan. With the rapid growth of industry competitors, garment industry practitioners are eager to find more business opportunities in the field of children's wear.

After many years of development, China's children's clothing industry has entered a pluralistic era with diverse styles and styles from the monotonous style and monotonous style. With the increase of consumption demand, fashion and Trend The elements are far from enough. We should pay more attention to the functional design of children's psychological characteristics, including the use of functional fabrics in children's clothing, so that children's clothes with detailed design and rich functions will become the media for children's communication and interaction with the outside world and the barrier to protect children's safety.

Children's clothing brand promotion will play the banner of fabric safety. It is difficult for ordinary consumers to distinguish genuine safety fabrics. For example, the same fabric will also affect the safety because of the different dyeing methods. Whether there will be heavy metal exceeding standards and warmth retention are all the problems encountered by children's clothing industry. We need more technology enterprises to solve problems and optimize the industrial chain. The colorful life of childhood is also reflected in the colorful and colorful clothes. In children's clothing, anti static, anti ultraviolet, flame retardant, non dripping protection, quick drying and thermal insulation fabrics can make the childhood life more safe and healthy, and make clothes more comfortable and life more quality. At this exhibition, there will be new functional fabrics and children's clothing enterprises to meet and discuss the safety plan for children's wear.

　　 Unique trend Release

The first professional exhibition of children's clothing industry in China, the 2019 China children's wear industry fair, will be held in Qingdao International Expo Center on 23-25 August this year. The children's clothing industry will be scrutinized with professional display and new perspective.

Here, the children's clothing brand with the most style is unveiled at the show ground, with a view to get more exposure opportunities. The safety fabric enterprises expected by many children's clothing consumers hope to bring children healthy and comfortable life. Before the next outbreak, every brand has the opportunity to compete for the top brand. No one doubts that children's clothing market is a tempting cheese, so timing is the key.

At present, the 2019 China children's Wear Industry Expo has been launched in an all-round way, and enterprises have signed up and started well. China's first professional exhibition focusing on children's clothing industry will receive the attention and popularity of children's clothing enterprises in a new content and changing form. Many leading children's clothing enterprises and fabric enterprises will help to sign up for the exhibition. At the same time, the organizing committee, while further strengthening investment promotion, will launch activities such as audience invitation, exhibition activity planning and other related activities related to the exhibition, so that exhibitors will have more harvest during the exhibition, strengthen the docking of supply and demand, play the role of the platform, and allow more children's clothing enterprises to share business opportunities.